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BrightTALK vs LiveWebinar: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of BrightTALK vs. LiveWebinar is based on a specific set of business needs and context. The comparison uses 2246 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing BrightTALK and LiveWebinar

BrightTALK, LiveWebinar, ON24 Platform, 6Connex, etc., belong to a category of solutions that help Webinar and Conferencing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

BrightTALK covers Attendee Engagement, Content Management with Video, Generation Of New Leads, Campaign Management, etc.

LiveWebinar focuses on Collaboration with Video, Attendee Engagement with Social Media, Manage Social Presence with Social Media, Content Management, etc.

"Quarter after quarter, BrightTALK consistently sits in the top three demand generation activities and delivers significant ROI, " - Craig Chappell

"LiveWebinar gives an easy way to showcase our program every time we need to present it to a wider audience, which saves us a lot of time. With each platform update, we can easily show our users what has changed, while at the same time answering thei...r questions, helping us avoid later inquiries to the support department " - Szymon Pawelec

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo BrightTALK

Focus area

BrightTALK is better than LiveWebinar for

Software Failure Risk

  • low

logo LiveWebinar

Focus area

LiveWebinar is better than BrightTALK for

Software Failure Risk

  • medium

About

Content and demand marketing platform with video and webinar services for lead engagement and conversions

Cloud-based webinar software for video events and webinars

Age

2002

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

38

Total Goals
(we found evidences for)

13

7

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


content publishing

searching for content


generation of new leads



campaign management


competitive intelligence



social media marketing



account management




helpdesk management



communication management

sending & publishing communications


channel management


lead qualification

lead qualification: technographic

lead qualification: firmographic


touchpoint management


training & onboarding


lifetime value management


conversion management



merger and acquisition






segmentation and targeting



promotion management


discount management


international marketing


products & pricelist management


sales document management




trade show marketing


social media management


relationship management


workflow management


conference call management


Top Goals

Goals Achieved

  • Improve ROI

  • Increase sales & revenue

  • Acquire customers

  • Establish thought leadership

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Scale best practices

  • Shorten ramp up time

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Improve efficiency

  • See 10 more
  • Build brand awareness

  • Increase sales & revenue

  • Improve internal communications

  • Enhance customer relationships

  • Improve brand engagement

  • Acquire customers

  • Improve digital and social presence

  • See 4 more

Top Channels

Channels Used

  • social media

  • mass media

  • chat

  • offline

  • video

  • trade shows

  • events

  • phone calls

  • e-mail

  • mobile

  • mobile app

  • on premises

  • website

  • newsletter

  • text SMS

  • Slack

  • See 13 more
  • social media

  • mass media

  • chat

  • offline

  • video

  • trade shows

  • events

  • phone calls

  • e-mail

  • mobile

  • mobile app

  • on premises

  • website

  • newsletter

  • text SMS

  • Slack

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting