BuzzStream and HARO, An In-Depth Comparison 2024

Comparison Summary

BuzzStream: BuzzStream is an all-in-one digital PR and link building solution for promoting products, services, and content. Links, buzz, and brands are effectively built using BuzzStream.

HARO: Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

BuzzStream and HARO: Customer Satisfaction Data

Most deployed common Use Cases for BuzzStream and HARO

What makes BuzzStream and HARO ideal for Communication Management?

Buzzstream and HARO are both tools for managing communications, but they serve different purposes. Buzzstream focuses on sending and tracking emails for outreach campaigns, helping users manage large volumes of emails and prevent duplicates. HARO connects PR professionals with journalists by providing daily emails with story leads, enabling users to contribute their expertise and gain exposure. However, HARO has limitations, as it is primarily a one-way communication tool where users respond to requests.

"...I love that I can send out bulk emails and track them...." Peer review by User in Religious Institutions, Religious Institutions

"...In general it is also a networking tool for building strong connections with like-minded publishers and content marketers who know the value of content marketing and backlink building...." Peer review by User

What Are the key features of BuzzStream and HARO for Public Relations?

Buzzstream and HARO are both PR tools that help businesses gain media coverage. Buzzstream is a comprehensive platform that focuses on managing relationships with influencers and journalists, while HARO is a service that connects PR professionals with journalists seeking sources for their stories. Buzzstream is a more advanced tool that is better suited for large organizations, while HARO is a simpler and more cost-effective option for smaller businesses. Both tools have limitations; Buzzstream has issues with data sharing between teams, and HARO can be time-consuming to use effectively.

"...I am doing PR for our Company and want to find sites where i can post informative articles about our industry and get our name out there....." Peer review by mark N

"...Helpful to a public relations professional when looking to pitch reporters for your clients...." Peer review by Brianna H, Assistant Account Coordinator, Marketing and Advertising

Why is BuzzStream and HARO the best choice for Content Management?

Buzzstream and HARO both support content marketing efforts. Buzzstream is designed for outreach and helps find influencers for content promotion. Haro focuses on providing content to journalists and other publishers who need expert insights. Buzzstream allows for tracking outreach and engagement, while HARO provides opportunities for content creation based on specific media needs. Limitations exist with both tools as they do not provide full analytics or automated content creation.

"...We wanted to promote our content as much as we could to help people find our product, which we believe would be extremely beneficial for them...." Peer review by Tomek B., Internet

"...If you join Slack communities and Facebook groups in your industry, you might also see content marketers and bloggers looking for expert input on a post. ..." Backlinking for SEO: how to increase site authority and traffic