Buzzsumo and Lately, An In-Depth Comparison 2024

Comparison Summary

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Lately: Lately uses AI and Neuroscience to transform longform content into impactful social media posts. Brand dialects and nuances are learned for tailored marketing.

Buzzsumo and Lately: Customer Satisfaction Data

Most deployed common Use Cases for Buzzsumo and Lately

What solutions does Buzzsumo and Lately provide for Content Management?

Buzzsumo and Lately both assist content marketers. Buzzsumo analyzes social media engagement to provide insights about content performance and popular topics. Lately uses AI to generate and manage social media content across multiple platforms.

"...This is a great tool for content marketing, influencer marketing, and social media marketing...." Peer review by Christine Berres, Content Marketing Manager, TopRank Marketing

"...Lately is an all-in-one marketing dashboard designed to pull together content, project management, analytics and more in one place, at a small-business price...." Peer review

Why is Buzzsumo and Lately the best choice for Social Media Management?

BuzzSumo and Lately both help users track social media content and find relevant topics. BuzzSumo analyzes social media shares to identify popular content, while Lately uses artificial intelligence to generate and manage social media posts. However, BuzzSumo is limited to identifying content based on social shares and does not provide automated social post generation.

"...Been using BuzzSumo for a year now to find good content to post on social media and also to find ideas for articles to write...." Peer review by Brett R., Marketing and Advertising

"...We're able to have one place where both project management, social media content generation, and accountability practices rest in one place...." Peer review by Blake P, Operations

How does Buzzsumo and Lately facilitate Communication Management?

Buzzsumo helps users find popular content and track social media success. It offers filters to refine searches and can be used to find influencers and analyze content performance. Lately focuses on automated social media post generation using AI. It creates posts that comply with brand guidelines and analyzes past performance to improve engagement. Buzzsumo's monitoring tools are limited, while Lately offers comprehensive scheduling and publishing features.

"...Great for social tracking, determining potential new influencers in our space. ...." Peer review by Allison T., Digital Communications Manager, Marketing and Advertising

"...Use A.I. to generate social media posts from your case studies, datasheets, articles, blogs, white papers or any long-form written content. ..." Automatically Generate Social Media Content with Lately AI

What makes Buzzsumo and Lately ideal for Social Media Marketing?

Buzzsumo and Lately are both tools for social media marketing. Buzzsumo assists in researching content and analyzing social media trends. Lately simplifies and scales social media marketing efforts. Both tools aim to improve marketing outcomes but focus on different aspects.