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Buzzsumo vs Optimizely Content Marketing: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Buzzsumo vs. Optimizely Content Marketing is based on a specific set of business needs and context. The comparison uses 9006 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Buzzsumo and Optimizely Content Marketing

Buzzsumo, Agorapulse, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing, whereas Optimizely Content Marketing, FMG Suite, monday marketer, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Buzzsumo covers Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

Optimizely Content Marketing focuses on Content Management with User Generated Content, Communication Management with User Generated Content, Social Media Management with Social Media, Engagement Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Buzzsumo

Focus area

Buzzsumo is better than Optimizely Content Marketing for

Software Failure Risk

  • low

logo Optimizely Content Marketing

Focus area

Software Failure Risk

  • low

About

BuzzSumo: Find the Most Shared Content and Key Influencers

Marketing orchestration platform for better marketing from a single workspace

Age

2014

Financials

SEED

SERIES D

Business Need

Total Processes
(we found evidences for)

102

36

Total Goals
(we found evidences for)

15

10

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

scheduling post to social media

engaging on social media

social media analytics

monitoring social media

managing social media account


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


social media marketing


influencer marketing



campaign management

campaign monitoring






competitive intelligence



generation of new leads


sales document management

proposal & quote management

contract management


account management




training & onboarding


knowledge management

creating knowledge base




segmentation and targeting


contact list management


workflow management


reputation management


personalized marketing




lead qualification



relationship management



helpdesk management




customer case management


influencer management



conversion management


referral management


loyalty management

identify target customers


touchpoint management


rating and review management


products & pricelist management





calendar management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • Establish thought leadership

  • Build brand awareness

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Improve internal communications

  • See 12 more
  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Grow market share

  • Improve efficiency

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Improve brand engagement

  • See 7 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • social media

  • mass media

  • promotions

  • website

  • e-mail

  • newsletter

  • offline

  • point of sale

  • text SMS

  • See 8 more
  • user generated content

  • blogs

  • social media

  • mass media

  • promotions

  • website

  • e-mail

  • newsletter

  • offline

  • point of sale

  • text SMS

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting