Buzzsumo and Planoly, An In-Depth Comparison 2024

Comparison Summary

Buzzsumo: BuzzSumo is a digital content marketing platform that helps marketing teams increase productivity and content success by identifying high-performing content and influencers. It offers advanced search features to monitor trends and sharpen strategies.

Planoly: Planoly enables businesses to manage and schedule Instagram posts, creating cohesive feeds and improving social presence. Features include content planning for multiple platforms and transforming social content into storefronts.

Buzzsumo and Planoly: Customer Satisfaction Data

Most deployed common Use Cases for Buzzsumo and Planoly

How can Buzzsumo and Planoly optimize your Content Management Workflow?

Buzzsumo helps content marketers find and analyze popular content while Planoly helps them schedule and publish content on social media. Buzzsumo provides insights into what content performs well, while Planoly simplifies the process of managing content for multiple social media platforms. Both tools help streamline content management workflows, but Buzzsumo focuses on content discovery and analysis, while Planoly focuses on scheduling and publishing. A limitation is that neither tool can guarantee that content will be successfully posted.

"...This allows us to see what content performs well socially (Not just ranking)..." Peer review by Daniel D., Head Of Marketing, Marketing and Advertising

"...It made the process of posting scheduled branded content so effortless...." Peer review by User

How does Buzzsumo and Planoly address your Social Media Management Challenges?

BuzzSumo helps find content to share and analyze its performance on social media. Planoly helps schedule posts for social media and plan layouts. BuzzSumo focuses on social media analytics and content curation, while Planoly focuses on social media scheduling and management. Both tools have limitations; BuzzSumo no longer counts social shares on LinkedIn, while Planoly does not allow users to engage with posts from others.

"...Using BuzzSumo allows me to find great content which I can then post to our social media accounts...." Peer review by Gavin M. W., Computer Software

"...Planoly is a great tool for scheduling social media posts and playing with grid layouts which is the epitome of a great insta feed...." Peer review by Clair T, Social Media Intern, Marketing and Advertising

What solutions does Buzzsumo and Planoly provide for Engagement Management?

Buzzsumo assists in identifying content that drives engagement, while Planoly allows for scheduling and analyzing engagement on social media platforms. Buzzsumo focuses on discovering engaging content, while Planoly enables strategic scheduling and engagement tracking. Both tools offer valuable insights into engagement; however, neither provides comprehensive engagement management across all platforms.

"...And I feel like it often takes me a while to source articles that I am looking for - usually because it turns up results from the same authors (the ones who Buzzsumo identifies as influencers)But this negative is also a positive - the tool is great for finding influencers in the industry, so you can engage with them on social media, listen and echo their tone of voice and dig into what makes them successful so that you can emulate that yourself...." Peer review by Claire Vanner, Senior Content Executive, Bizagi

"...I also love that you can respond to comments and engage with your followers/commenters etc...." Peer review by Laine W, Manager

How does Buzzsumo and Planoly facilitate Communication Management?

Buzzsumo helps users find and track popular content, analyze social media success, and identify influencers. Planoly focuses on scheduling and visually planning social media posts, particularly for Instagram. While both tools assist in communication management, Buzzsumo emphasizes content discovery and analysis, while Planoly emphasizes content scheduling and visual planning. Both tools have limitations, such as Planoly's inability to schedule Story posts.

"...Buzz also gives us a great look into Facebook posts (most social tools are heavily Twitter-focused)...." Peer review by Industry Analyst / Tech Writer

"...The ease of this process allows me additional confidence in how our business' Instagram feed will look when our content publishes to the platform...." Peer review by Jamie E, Social Media Specialist

How can Buzzsumo and Planoly enhance your Social Media Marketing process?

Buzzsumo and Planoly are both tools for social media marketing. Buzzsumo focuses on content marketing and social media research, while Planoly primarily helps plan and schedule Instagram content. Buzzsumo provides analysis and insights on trending topics and content, while Planoly helps visualize and schedule content for a consistent Instagram feed. However, Planoly’s free version has limited features, while Buzzsumo’s free version provides basic functionality.

"...Definitely a must have if you're doing content marketing or social media management...." Peer review by Verified Reviewer, Financial Services

"...This will allow you to make sure you highlight those specific content pieces or events at the top of your lists, and whatever you post outside of those things will work supplementarily to your social marketing. ..." 12 Proven And Successful Organic Strategies