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CallTrackingMetrics vs Apptivo: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. Apptivo is based on a specific set of business needs and context. The comparison uses 8935 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and Apptivo

CallTrackingMetrics, Invoca Signal AI, Marchex Call Analytics, etc., belong to a category of solutions that help Other Demand Generation, whereas Apptivo, Vtiger all-in-one CRM, Vtiger Sales CRM, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

Apptivo focuses on Helpdesk Management, Contact List Management with E-Mail, Sales Document Management with E-Mail, Engagement Management, etc.

"The support staff is amazing. They are the main reason I have such a high view of CTM! " - Disruptive Advertising

"Very easy to work with and fantastic, quick response on-line customer service chat. " - Gary Best

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than Apptivo for

Software Failure Risk

  • low

logo Apptivo

Focus area

Apptivo is better than CallTrackingMetrics for

Software Failure Risk

  • medium

About

All-in-One conversation platform for a better customer experience

Cloud Business Management Software Suite

Age

2009

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

86

76

Total Goals
(we found evidences for)

13

6

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription



campaign monitoring

campaign analytics




generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management

creating contact list



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management

proposal & quote management



workflow management


lead qualification

lead qualification: demographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management


content management


billing and invoice management


products & pricelist management


relationship management


touchpoint management


follower management


opportunity management


pipeline management



customer case management


distribution management



Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve efficiency

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • chat

  • website

  • mobile

  • offline

  • point of sale

  • mobile app

  • social media

  • text SMS

  • trade shows

  • user generated content

  • blogs

  • mass media

  • promotions

  • Facebook

  • radio

  • television

  • on premises

  • video

  • See 17 more
  • e-mail

  • phone calls

  • chat

  • website

  • mobile

  • offline

  • point of sale

  • mobile app

  • social media

  • text SMS

  • trade shows

  • user generated content

  • blogs

  • mass media

  • promotions

  • Facebook

  • radio

  • television

  • on premises

  • video

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting