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CallTrackingMetrics vs Employee Advocacy by Sprout Social: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. Employee Advocacy by Sprout Social is based on a specific set of business needs and context. The comparison uses 6562 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and Employee Advocacy by Sprout Social

CallTrackingMetrics, Invoca Signal AI, Marchex Call Analytics, etc., belong to a category of solutions that help Other Demand Generation, whereas Employee Advocacy by Sprout Social, PostBeyond, EveryoneSocial, etc., belong to a category of solutions that help Advocacy Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

Employee Advocacy by Sprout Social focuses on Advocacy Management with Social Media, Content Management with Social Media, Social Media Management with Social Media, Engagement Management with Social Media, etc.

"CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor. " - Crystal Cruises

"Listening not only helps us better understand what the conversations are about our brand in the digital space, it lets us make sure we’re dominating share of voice in our industry in a relevant, impactful and positive way. " - Kara Wenman

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than Employee Advocacy by Sprout Social for

Software Failure Risk

  • low

logo Employee Advocacy by Sprout Social

Focus area

Employee Advocacy by Sprout Social is better than CallTrackingMetrics for

Software Failure Risk

  • medium

About

All-in-One conversation platform for a better customer experience

The easiest way to extend your social reach

Age

2009

2010

Financials

PRIVATE

SERIES D

Business Need

Total Processes
(we found evidences for)

86

48

Total Goals
(we found evidences for)

13

12

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription



campaign management

campaign monitoring

campaign analytics


helpdesk management



generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management



workflow management


lead qualification

lead qualification: demographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management


content management



Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Build brand awareness

  • Establish thought leadership

  • Improve digital and social presence

  • Enhance customer relationships

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve internal communications

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Increase sales & revenue

  • See 9 more

Top Channels

Channels Used

  • social media

  • offline

  • Twitter

  • promotions

  • user generated content

  • blogs

  • point of sale

  • Facebook

  • e-mail

  • causes and charity

  • Instagram

  • LinkedIn

  • video

  • phone calls

  • chat

  • Whatsapp

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • Pinterest

  • website

  • movies

  • mass media

  • television

  • See 23 more
  • social media

  • offline

  • Twitter

  • promotions

  • user generated content

  • blogs

  • point of sale

  • Facebook

  • e-mail

  • causes and charity

  • Instagram

  • LinkedIn

  • video

  • phone calls

  • chat

  • Whatsapp

  • channel partners

  • events

  • trade shows

  • mobile

  • mobile app

  • Pinterest

  • website

  • movies

  • mass media

  • television

  • See 23 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting