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CallTrackingMetrics vs Oktopost: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. Oktopost is based on a specific set of business needs and context. The comparison uses 10035 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and Oktopost

CallTrackingMetrics, Invoca Signal AI, Marchex Call Analytics, etc., belong to a category of solutions that help Other Demand Generation, whereas Oktopost, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

Oktopost focuses on Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

"CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor. " - Crystal Cruises

"Social media is undeniably one of the strongest indicators of a lead's interest in your product or industry. With the abundance of social engagement data fueling ClickDimensions' marketing automation platform, our customers gain an end-to-end soluti...on for enhanced lead nurturing, scoring, and attribution. " - Shai Frank

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than Oktopost for

Software Failure Risk

  • low

logo Oktopost

Focus area

Oktopost is better than CallTrackingMetrics for

Software Failure Risk

  • low

About

All-in-One conversation platform for a better customer experience

B2B Social Media Management Platform

Age

2009

2013

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

86

83

Total Goals
(we found evidences for)

13

16

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription



campaign monitoring

campaign analytics


helpdesk management



generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management



workflow management


lead qualification

lead qualification: demographic

lead qualification: technographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management



account management




touchpoint management


international marketing



database marketing



community marketing



motivation management



Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more
  • social media

  • LinkedIn

  • Twitter

  • website

  • offline

  • video

  • Facebook

  • promotions

  • e-mail

  • mobile

  • user generated content

  • blogs

  • trade shows

  • events

  • print media

  • magazine

  • on premises

  • mobile app

  • Instagram

  • point of sale

  • newspaper

  • phone calls

  • newsletter

  • review sites

  • Amazon

  • games

  • display advertisement

  • See 24 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting