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CallTrackingMetrics vs OptinMonster: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of CallTrackingMetrics vs. OptinMonster is based on a specific set of business needs and context. The comparison uses 12215 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CallTrackingMetrics and OptinMonster

CallTrackingMetrics, OptinMonster, Invoca Signal AI, Marchex Call Analytics, etc., belong to a category of solutions that help Other Demand Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CallTrackingMetrics covers Communication Management with Phone Calls, Sales Call Management with Phone Calls, Advertisement with Phone Calls, Campaign Management with Phone Calls, etc.

OptinMonster focuses on Generation Of New Leads with Website, Engagement Management with Website, Communication Management with E-Mail, Content Management with Promotions, etc.

"CTM has a strong vision for the future and what the full platform can do for your business, especially when it comes to integrating with other platforms you’re using. The best part is it comes at a fraction of the cost of our previous vendor. " - Crystal Cruises

"Since we started using OptinMonster our email list conversion rate increased by 300% and our sales by 20%. The best investment you can make for your online business! " - Alex Chris

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CallTrackingMetrics

Focus area

CallTrackingMetrics is better than OptinMonster for

Software Failure Risk

  • low

logo OptinMonster

Focus area

OptinMonster is better than CallTrackingMetrics for

Software Failure Risk

  • medium

About

All-in-One conversation platform for a better customer experience

OptinMonster - Best Lead Generation Software for Marketers

Age

2009

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

86

100

Total Goals
(we found evidences for)

13

17

Top Processes

Evidences indicate better relative satisfaction


communication management

tracking & monitoring communications

sending & publishing communications


sales call management

call transcription



campaign monitoring

campaign analytics




generation of new leads



engagement management

engaging and following up

engaging with scheduling & cadence


contact list management

creating contact list



training & onboarding


social media management

social media analytics



conversion management



customer feedback management

measuring customer satisfaction

measuring net promoter score


trade show marketing


rating and review management


sales document management

contract management

proposal & quote management



workflow management


lead qualification

lead qualification: demographic






social media marketing


knowledge management



advocacy management



competitive intelligence


channel management


segmentation and targeting


performance management




lifetime value management


content management


loyalty management

customise loyalty program




influencer marketing


business development


courses & assessment


promotion management


discount management





referral management


personalized marketing




sales commission management



Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • See 10 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Launch new products

  • Grow market share

  • Enter new markets internationally or locally

  • Increase average basket value

  • Reduce bounce

  • Establish thought leadership

  • Increase customer life time value

  • Improve internal communications

  • Improve efficiency

  • See 14 more

Top Channels

Channels Used

  • website

  • e-mail

  • social media

  • promotions

  • user generated content

  • blogs

  • offline

  • coupons

  • newsletter

  • Facebook

  • on premises

  • video

  • phone calls

  • chat

  • Twitter

  • point of sale

  • mobile

  • Instagram

  • Slack

  • causes and charity

  • trade shows

  • display advertisement

  • LinkedIn

  • review sites

  • Facebook page

  • Pinterest

  • support groups

  • Amazon

  • events

  • Yelp

  • mass media

  • omnichannel

  • See 29 more
  • website

  • e-mail

  • social media

  • promotions

  • user generated content

  • blogs

  • offline

  • coupons

  • newsletter

  • Facebook

  • on premises

  • video

  • phone calls

  • chat

  • Twitter

  • point of sale

  • mobile

  • Instagram

  • Slack

  • causes and charity

  • trade shows

  • display advertisement

  • LinkedIn

  • review sites

  • Facebook page

  • Pinterest

  • support groups

  • Amazon

  • events

  • Yelp

  • mass media

  • omnichannel

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting