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Compare Campaign Monitor vs Higher Logic Thrive Marketing

Comparison Summary

For Campaign Monitor vs Higher Logic Thrive Marketing comparison, Our AI algorithm looked at 16297 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Campaign Monitor and Higher Logic Thrive Marketing to solve their respective business needs.

Pros and cons of Campaign Monitor and Higher Logic Thrive Marketing

Campaign Monitor is more suited to businesses that require Campaign Management with E-Mail and Communication Management with E-Mail where as Higher Logic Thrive Marketing is focused towards Engagement Management with E-Mail and Communication Management with E-Mail .

logo Campaign Monitor

Focus area

Campaign Monitor is better than Higher Logic Thrive Marketing for

Software Failure Risk

  • low

logo Higher Logic Thrive Marketing

Focus area

Software Failure Risk

  • low

About

Powerful email marketing software with drag-and-drop simplicity

Marketing Automation delivering personalized content and targeted communications

Age

2004

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

111

53

Total Goals
(we found evidences for)

18

10

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


contact list management

creating contact list



content management

content publishing

searching for content


helpdesk management


competitive intelligence



workflow management



generation of new leads


segmentation and targeting


training & onboarding



customer feedback management


personalized marketing



loyalty management

identify target customers

customise loyalty program


sales document management

contract management



lifetime value management



social media marketing



knowledge management

creating knowledge base


lead qualification

lead qualification: technographic

lead qualification: demographic


rating and review management



account management


promotion management




outbound marketing


conversion management



subscription management






international marketing



trade show marketing




geographic segmentation




customer case management




products & pricelist management


business development


relationship management



advocacy management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Reduce bounce

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Improve consistency

  • See 15 more
  • Increase sales & revenue

  • Improve ROI

  • Scale best practices

  • Acquire customers

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Build brand awareness

  • Improve internal communications

  • Improve stakeholder relations

  • Improve consistency

  • See 7 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more
  • e-mail

  • social media

  • website

  • phone calls

  • Twitter

  • Facebook

  • promotions

  • offline

  • on premises

  • mobile

  • newsletter

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting