Campaign Monitor: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Campaign Monitor
Brand: Campaign Monitor
Rating: 4.34 (14946 reviews)

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(14946)

Customer stories

Campaign Monitor helped The Royal Children's Hospital Foundation use email marketing to connect with supporters and drive donations. The foundation doubled its reach compared to other marketing channels with the same budget. They saw a 50% increase in subscribers. Email campaigns boosted event attendance and built a highly engaged donor base. Automated emails during festive seasons increased giving.
Campaign Monitor helped On, a Swiss running shoe retailer, drive 20% of e-commerce sales through email marketing. On used automation and personalization to connect with runners and promote new products. Personalized campaigns increased engagement by 10%. Automated emails delivered running maps and targeted offers based on customer behavior. Referral emails encouraged community growth and rewarded customers for inviting friends.
Campaign Monitor helped the National Organization for Rare Disorders (NORD) connect and support the rare disease community. NORD used Campaign Monitor's email marketing to share event updates and monthly newsletters. The platform's easy-to-use features made it simple to send important information. NORD achieved a 51% open rate on event recap emails, three times the industry standard.
Campaign Monitor helps Australian Red Cross send targeted email campaigns. They use segmentation and personalized content to reach supporters. One campaign saw a 68% increase in open rates, 201% more click-throughs, and 75% more conversions. Ready-made templates help them respond fast during emergencies. The platform lets supporters choose topics they care about, making messages more relevant.
Campaign Monitor helps Birchbox send personalized email campaigns to promote beauty box subscriptions. Birchbox uses the email builder and personalization features to connect with subscribers. New customers get a welcome email that explains the service. Birthday emails with special discounts go to loyal subscribers. Birchbox reports better engagement and more loyal customers from these targeted emails.
Campaign Monitor helped Cure Brain Cancer Foundation improve email marketing and integrate with Salesforce. The nonprofit switched from Mailchimp to Campaign Monitor for better automation and real-time data syncing. This led to more personal and timely emails, helping them raise $1.65 million AUD in their Walk4BrainCancer campaign. They saw a 90% reduction in non-fundraising participants. The Salesforce integration made email production faster and more accurate, boosting engagement and fundraising success.

Product Business Settings

Campaign Monitor is popular in Marketing And Advertising, Education, and Sports industries and is widely used by Small Business, Mid Market, and Enterprise.

Integrations

Other Demand Generation

CRM

Marketing Automation

Conversion Rate Optimization

Campaign Monitor Product Overview

Campaign Monitor is a cloud-based email marketing tool offering features like A/B Testing, Auto-Responders, and Dynamic Content. It helps entrepreneurs design newsletters, manage subscriptions, and enhance customer engagement.

How satisfied the customers are with Campaign Monitor use-cases

Reviews

"I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time." - Arabella Gilby

"I love Campaign Monitor and the idea that I can send an email in a moment’s time. It’s such a painless and simple process that quickly allows our team to get our best, most relevant content out to our subscribers. And with beautifully-designed email...s, it’s even easier to encourage readers to click out of the email and through to our website." - Alida Araica

Campaign Monitor Customer Insights, Testimonials and Case Studies

What benefits does Campaign Monitor offer for Campaign Management?

The tool provides a user-friendly interface for designing and sending email campaigns, and it simplifies the process of analyzing campaign performance. The service caters to businesses with a strong need for templated email designs and large-scale email blasts. The service lacks phone-based customer support.

"...I have been using Campaign Monitor to personalize my emails and it is more for my personal use...." Peer review by Verified Reviewer, Insurance

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How does Campaign Monitor address your Communication Management Challenges?

Campaign Monitor enables organizations to efficiently create, send, and track email campaigns. It provides a user-friendly interface for managing subscriber lists, developing templates, and analyzing campaign performance. Campaign Monitor's capabilities are limited by the lack of detailed post-send reports and the inability to send emails using the free account.

"...I was wasting money and time sending emails to folks that hadn't opened emails from us in years...." Peer review by Samantha S, Manager

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What makes Campaign Monitor ideal for Engagement Management?

Campaign Monitor allows users to segment subscribers based on engagement, enabling targeted content delivery. It facilitates audience building and follow-up, whether manual or automatic. The tool lacks advanced data analytics and customization options for engagement segments.

"...You can do individualized follow-up emails to prospects or start a monthly newsletter to share your current services and capabilities...." Service Providers: Boost Your Reach with a Simple Marketing Strategy

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How does Campaign Monitor address your Social Media Management Challenges?

Campaign Monitor offers robust analytics and reporting features, including a real-time analytics dashboard and insightful campaign metrics. The platform provides a user-friendly interface with a variety of apps and integrations, enabling efficient campaign management. However, Campaign Monitor lacks native social media sharing features, limiting its capabilities for social media-focused campaigns.

"...There's no fancy sales pipeline stuff, but there is a nice analytics dashboard and a very straightforward layout...." Peer review by Amanda L, Founder, Marketing and Advertising

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How efficiently Does Campaign Monitor manage your Contact List Management?

Campaign Monitor facilitates easy management of contact lists, allowing for the creation and editing of campaigns as well as the uploading of contacts. The platform enables sending test emails and checking personalization using real contact list examples. Contact management is list-based, lacking the ability to track contacts by group.

"...You can create segmented contact lists for targeted marketing, track the interactions with your customers, and create automated email workflows for all kinds of scenarios...." Email Campaign Programs: Which Platform is Best for Your Business?

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What is Campaign Monitor?

Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base.

The primary features offered by this product include A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Mailing List Management, Reporting/Analytics, Subscriber Management, Template Management and

WYSIWYG Email Editor.

The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.

What is Campaign Monitor used for?

Campaign Monitor is a Email Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Campaign Management, Communication Management and Engagement Management .

What are the top features of Campaign Monitor?

Templates, Personalization and Feedback surveys are some of the top features of Campaign Monitor.

Who uses Campaign Monitor?

Campaign Monitor is used by Marketing And Advertising, Education and Sports among other industries.

What are Campaign Monitor alternatives?

Rejoiner, GMass, Moosend and OM3 Email Marketing Platform are popular alternatives for Campaign Monitor.

Where is Campaign Monitor located?

Campaign Monitor is headquartered at 9 Lea Ave, Nashville, Tennessee US.

11 buyers and buying teams have used Cuspera to assess how well Campaign Monitor solved their Email Marketing needs. Cuspera uses 14946 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

CUSTOMERS	TESTIMONIALS
Arabella Gilby Digital Communications Coordinator Parkrun	I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time. Testimonial By Arabella Gilby
Alida Araica Email Marketing Associate Livingly	I love Campaign Monitor and the idea that I can send an email in a moment’s time. It’s such a painless and simple process that quickly allows our team to get our best, most relevant content out to our subscribers. And with beautifully-designed emails, it’s even easier to encourage readers to click ...out of the email and through to our website. Testimonial By Alida Araica
Lesli Nordstrom Director of Marketing and Communications NORD	We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that and more. Testimonial By Lesli Nordstrom

CUSTOMERS	TESTIMONIALS
Arabella Gilby Digital Communications Coordinator Parkrun	I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time. Testimonial By Arabella Gilby
Alida Araica Email Marketing Associate Livingly	I love Campaign Monitor and the idea that I can send an email in a moment’s time. It’s such a painless and simple process that quickly allows our team to get our best, most relevant content out to our subscribers. And with beautifully-designed emails, it’s even easier to encourage readers to click ...out of the email and through to our website. Testimonial By Alida Araica
Lesli Nordstrom Director of Marketing and Communications NORD	We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that and more. Testimonial By Lesli Nordstrom