Campaign Monitor: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Campaign Monitor
Brand: Campaign Monitor
Rating: 4.34 (14946 reviews)

4.34 5

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(14946)

Powerful email marketing software with drag-and-drop simplicity

Campaign Monitor Overview

Campaign Monitor is a cloud-based email marketing tool offering features like A/B Testing, Auto-Responders, and Dynamic Content. It helps entrepreneurs design newsletters, manage subscriptions, and enhance customer engagement.

Use Cases

Customers recommend Campaign Management, Communication Management, Engagement Management, as the business use cases that they have been most satisfied with while using Campaign Monitor.

Other use cases:

Social Media Management
Contact List Management
Advertisement
Content Management
Helpdesk Management
Competitive Intelligence
Digital Marketing

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Business Priorities

Acquire Customers and Improve ROI are the most popular business priorities that customers and associates have achieved using Campaign Monitor.

Other priorities:

Increase Sales & Revenue
Enhance Customer Relationships
Scale Best Practices
Enter New Markets Internationally Or Locally
Improve Brand Engagement
Build Brand Awareness
Launch New Products
Grow Market Share
Improve Internal Communications
Establish Thought Leadership
Reduce Bounce
Increase Customer Life Time Value
Improve Digital And Social Presence
Improve Stakeholder Relations
Improve Efficiency
Improve Consistency

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Campaign Monitor Use-Cases and Business Priorities: Customer Satisfaction Data

Campaign Monitor works with different mediums / channels such as E-Mail. and Social Media.

Campaign Monitor's features include Templates, Personalization, Feedback Surveys, etc. and Campaign Monitor support capabilities include Email Support, 24/7 Support, Phone Support, etc. also Campaign Monitor analytics capabilities include Analytics, and Custom Reports.

Reviews

"Campaign Monitor makes it easy to create bold, beautiful emails that help SXSW sales grow." - Kori Mirsberger

Campaign Monitor, Rejoiner, GMass, Moosend, OM3 Email Marketing Platform, etc., all belong to a category of solutions that help Email Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Campaign Monitor

Top Industries

Marketing and Advertising
Education
Sports

Popular in

Small Business
Mid Market
Enterprise

Campaign Monitor is popular in Marketing And Advertising, Education, and Sports and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Campaign Monitor Use Cases

Why is Campaign Monitor the best choice for Campaign Management?

The tool provides a user-friendly interface for designing and sending email campaigns, and it simplifies the process of analyzing campaign performance. The service caters to businesses with a strong need for templated email designs and large-scale email blasts. The service lacks phone-based customer support.

"...Campaign Monitor is not great for folks looking to get into email marketing because of the price point...." Peer review by Beau Baumbach, Marketing Strategist, TIV Branding

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How efficiently Does Campaign Monitor manage your Communication Management?

Campaign Monitor enables organizations to efficiently create, send, and track email campaigns. It provides a user-friendly interface for managing subscriber lists, developing templates, and analyzing campaign performance. Campaign Monitor's capabilities are limited by the lack of detailed post-send reports and the inability to send emails using the free account.

"...Campaign Monitor (CM) allows us to send email without having to resort to using Outlook...." Peer review by Manager in Marketing

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What benefits does Campaign Monitor offer for Engagement Management?

Campaign Monitor allows users to segment subscribers based on engagement, enabling targeted content delivery. It facilitates audience building and follow-up, whether manual or automatic. The tool lacks advanced data analytics and customization options for engagement segments.

"...Campaign Monitor manages your follow-up, cart abandonment, and newsletter mailing in one place...." 15 Best Apps To Boost Your Shopify Conversion Rate

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How does Campaign Monitor facilitate Social Media Management?

Campaign Monitor offers robust analytics and reporting features, including a real-time analytics dashboard and insightful campaign metrics. The platform provides a user-friendly interface with a variety of apps and integrations, enabling efficient campaign management. However, Campaign Monitor lacks native social media sharing features, limiting its capabilities for social media-focused campaigns.

"...Email has the highest reach of all digital platforms, with 3.9billion active email users worldwide, compared to 3.5billion social media accounts (IBM, 2018)...." Blog Post 1

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What benefits does Campaign Monitor offer for Contact List Management?

Campaign Monitor facilitates easy management of contact lists, allowing for the creation and editing of campaigns as well as the uploading of contacts. The platform enables sending test emails and checking personalization using real contact list examples. Contact management is list-based, lacking the ability to track contacts by group.

"...Lists are easily sortable and accessible, and they can be segmented by various fields like location, the date the contact joined the list, and more...." Peer review by Conrad C, Digital Marketing Associate

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72+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Campaign Monitor solved their Email Marketing needs. Cuspera uses 14946 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Email Marketing needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Kori Mirsberger Marketing Coordinator SXSW	Campaign Monitor makes it easy to create bold, beautiful emails that help SXSW sales grow. Testimonial By Kori Mirsberger
Arabella Gilby Digital Communications Coordinator Parkrun	I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time. Testimonial By Arabella Gilby
Lesli Nordstrom Director of Marketing and Communications NORD	We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that and more. Testimonial By Lesli Nordstrom

CUSTOMERS	TESTIMONIALS
Kori Mirsberger Marketing Coordinator SXSW	Campaign Monitor makes it easy to create bold, beautiful emails that help SXSW sales grow. Testimonial By Kori Mirsberger
Arabella Gilby Digital Communications Coordinator Parkrun	I love the simplicity of the email builder. We have a lot of communications going out, and there’s myself and one or two other people regularly working on it. So just having that simplicity of being able to drag and drop saves us time. Testimonial By Arabella Gilby
Lesli Nordstrom Director of Marketing and Communications NORD	We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that and more. Testimonial By Lesli Nordstrom

Case Studies

Non-Profit Organization Management

CASE STUDY National Organization for Rare Disorders (NORD)

Campaign Monitor helped the National Organization for Rare Disorders (NORD) connect and support the rare disease community. NORD used Campaign Monitor's email marketing to share event updates and mon...thly newsletters. The platform's easy-to-use features made it simple to send important information. NORD achieved a 51% open rate on event recap emails, three times the industry standard.

Non-Profit Organization Management

CASE STUDY Multiple Sclerosis Limited

Campaign Monitor helped Multiple Sclerosis Limited improve fundraising and event registrations. The nonprofit switched from Salesforce Marketing Cloud to Campaign Monitor for easier email building an...d better personalization. Integration with Salesforce lets them target emails and update event lists automatically. Dynamic content in emails motivates new contacts to take action. The team saves time and can focus on strategy instead of manual data work.

Retail

CASE STUDY On

Campaign Monitor helped On, a Swiss running shoe retailer, drive 20% of e-commerce sales through email marketing. On used automation and personalization to connect with runners and promote new produc...ts. Personalized campaigns increased engagement by 10%. Automated emails delivered running maps and targeted offers based on customer behavior. Referral emails encouraged community growth and rewarded customers for inviting friends.

Consumer Electronics

CASE STUDY Jaybird

Campaign Monitor helped Jaybird create eye-catching email campaigns. These emails showed off Jaybird's earbuds with bold images. Jaybird used email to inspire fans and promote seasonal specials. The ...campaigns helped Jaybird drive sales and exceed revenue goals. The CMO said Campaign Monitor lets them do more with less.

Non-Profit Organization Management

CASE STUDY The Royal Children's Hospital Foundation

Campaign Monitor helped The Royal Children's Hospital Foundation use email marketing to connect with supporters and drive donations. The foundation doubled its reach compared to other marketing chann...els with the same budget. They saw a 50% increase in subscribers. Email campaigns boosted event attendance and built a highly engaged donor base. Automated emails during festive seasons increased giving.

Retail

CASE STUDY GlamCorner

Campaign Monitor helped GlamCorner use email marketing to grow their designer dress rental business. GlamCorner used automated email journeys and personalized newsletters to connect with customers. T...hey achieved a 2x better conversion rate than other channels. Email marketing delivered a 3000% ROI. Revenue from email marketing grew 500% each year. Automated journeys became their fastest-growing email channel.

Frequently Asked Questions(FAQ)

for Campaign Monitor

What is Campaign Monitor?

Campaign Monitor is a cloud based email marketing tool used by entrepreneurs to design and send newsletters, manage new subscription and, promote and enhance customer base.

The primary features offered by this product include A/B Testing, Auto-Responders, CAN SPAM Compliance, Customer Surveys, Drip Campaigns, Dynamic Content, Event Triggered Email, Mailing List Management, Reporting/Analytics, Subscriber Management, Template Management and

WYSIWYG Email Editor.

The platform offers pre-defined templates which the users can customize for their own brand and use it for the relevant marketing campaign. It also supports engagement-based segmentation to ensure distribution of right content to the relevant contacts.

What is Campaign Monitor used for?

Campaign Monitor is a Email Marketing Software mainly used by its customers to Acquire Customers and Improve ROI by Campaign Management, Communication Management and Engagement Management .