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Campaign Monitor vs itracMarketer Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Campaign Monitor vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 15563 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Campaign Monitor and itracMarketer Platform

Campaign Monitor, ConvertKit, Constant Contact, etc., belong to a category of solutions that help Email Marketing, whereas itracMarketer Platform, RD Station, Higher Logic Marketing Automation, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Campaign Monitor covers Campaign Management with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.

itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.

"We wanted an email marketing solution that directly integrated with Salesforce. But more importantly, we wanted a simple solution for getting critical information out to people when they need it most. With Campaign Monitor, we accomplish all of that... and more. " - Lesli Nordstrom

"For me it is not really about the system, it is about the people at itracMarketer! You get a relationship and service par none — the service and relationship are invaluable and distinct. " - Peller Estates

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Campaign Monitor

Focus area

Campaign Monitor is better than itracMarketer Platform for

Software Failure Risk

  • low

logo itracMarketer Platform

Focus area

Software Failure Risk

  • low

About

Powerful email marketing software with drag-and-drop simplicity

Email & Marketing Automation CRM Platform to improve and grow business.

Age

2004

Financials

SERIES A

NA

Business Need

Total Processes
(we found evidences for)

111

52

Total Goals
(we found evidences for)

18

9

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

monitoring social media

engaging on social media

managing social media account


contact list management

creating contact list



content management

content publishing

searching for content


helpdesk management


competitive intelligence



workflow management



generation of new leads


segmentation and targeting


training & onboarding



customer feedback management


personalized marketing



loyalty management

identify target customers

customise loyalty program


sales document management

contract management

proposal & quote management



lifetime value management



social media marketing



knowledge management

creating knowledge base


lead qualification

lead qualification: technographic

lead qualification: demographic


rating and review management



account management


promotion management




outbound marketing


conversion management



subscription management






international marketing



trade show marketing




geographic segmentation




customer case management




products & pricelist management


business development


relationship management



advocacy management



distribution management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Launch new products

  • Grow market share

  • Improve internal communications

  • Establish thought leadership

  • Reduce bounce

  • Increase customer life time value

  • Improve digital and social presence

  • Improve stakeholder relations

  • Improve efficiency

  • Improve consistency

  • See 15 more
  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Grow market share

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Increase sales & revenue

  • See 6 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more
  • social media

  • e-mail

  • website

  • Twitter

  • Facebook

  • promotions

  • offline

  • LinkedIn

  • on premises

  • point of sale

  • phone calls

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting