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Canva vs Hootsuite: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Canva vs. Hootsuite is based on a specific set of business needs and context. The comparison uses 126369 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Canva and Hootsuite

Canva, Grammarly, PicMonkey, etc., belong to a category of solutions that help Authoring and Publishing, whereas Hootsuite, Buffer, Sprout Social, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Canva covers Social Media Management with Social Media, Communication Management with Social Media, Advertisement with Social Media, Content Management with Social Media, etc.

Hootsuite focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, etc.

"It’s really brilliant for people like me who aren’t design­ savvy. I can design something that’s on brand and aesthetically pleasing in a short amount of time. " - Yelp

"A social media strategy presents us with a guide on how to modernize and personalize the CMA. Using ASMS as a blueprint, we did an audit of our social channels, determined our maturity, and established a social media strategy that included employee ...advocacy and social campaigns. " - Dominique Jolicoeur

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Canva

Focus area

Canva is better than Hootsuite for

Software Failure Risk

  • medium

logo Hootsuite

Focus area

Hootsuite is better than Canva for

Software Failure Risk

  • medium

About

Design anything. Publish Anywhere.

Social Media Marketing & Management platform that provides a dashboard for managing multiple networks and profiles

Age

2012

2008

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

119

128

Total Goals
(we found evidences for)

20

20

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

engaging on social media

managing social media account

social media analytics

monitoring social media


communication management

sending & publishing communications

tracking & monitoring communications



searching for content



sales document management

proposal & quote management

contract management


engagement management

engaging and following up

engaging with scheduling & cadence


social media marketing



campaign analytics

campaign monitoring


helpdesk management


training & onboarding



workflow management




knowledge management

creating knowledge base


generation of new leads




courses & assessment

create learning path



personalized marketing



products & pricelist management



trade show marketing



referral management


contact list management

creating contact list




promotion management



sales review & feedback


account management



loyalty management

customise loyalty program

identify target customers



competitive intelligence





customer case management


lead qualification

lead qualification: technographic


business development


sales call management


influencer marketing


customer feedback management

measuring customer satisfaction


lifetime value management


discount management


rating and review management



segmentation and targeting





conference call management




category management


advocacy management



opportunity management


community building


international marketing


revenue cycle management



community marketing


channel management


conversion management



relationship management


touchpoint management





performance management


distribution management



reputation management


follower management




calendar management



influencer management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Improve internal communications

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Launch new products

  • Scale best practices

  • Grow market share

  • Improve ROI

  • Improve efficiency

  • Improve consistency

  • Improve visibility

  • Shorten ramp up time

  • Reduce bounce

  • Establish thought leadership

  • Improve navigation

  • Increase customer life time value

  • See 17 more
  • Improve digital and social presence

  • Acquire customers

  • Improve ROI

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve efficiency

  • Improve visibility

  • Improve consistency

  • Manage risk

  • Improve stakeholder relations

  • Increase customer life time value

  • Improve navigation

  • See 17 more

Top Channels

Channels Used

  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more
  • social media

  • Instagram

  • website

  • Facebook

  • Twitter

  • offline

  • video

  • LinkedIn

  • user generated content

  • blogs

  • promotions

  • on premises

  • mobile

  • e-mail

  • point of sale

  • phone calls

  • Facebook page

  • mobile app

  • Pinterest

  • chat

  • trade shows

  • games

  • causes and charity

  • events

  • mass media

  • newsletter

  • display advertisement

  • Slack

  • Snapchat

  • omnichannel

  • review sites

  • television

  • coupons

  • movies

  • Facebook at work

  • Amazon

  • Netflix

  • mobile ads

  • Whatsapp

  • out of home

  • billboards

  • Skype

  • Yelp

  • print media

  • magazine

  • radio

  • text SMS

  • See 44 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting