Cision PR Newswire vs. HARO: Public Relations Solution Comparison 2025

Overview: Cision PR Newswire and HARO as Public Relations Category solutions.

Cision PR Newswire and HARO both serve the Public Relations category, with distinct strengths. Cision PR Newswire excels in large enterprise environments, leveraging capabilities in brand awareness and market entry with robust analytics and 24/7 support. HARO targets smaller segments, facilitating thought leadership and customer acquisition through a strong emphasis on custom reports and email channels. Each product caters to varying business scales and strategic focuses, enabling users to choose based on their specific PR needs.

Cision PR Newswire and HARO: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision PR Newswire supports public relations, contact list, and engagement management, helping enterprises manage communications and enhance their social media presence. read more →

HARO provides tools for public relations, proposal management, and document handling, enabling users to streamline their communication and content strategies. read more →

Business Goals

Cision PR Newswire focuses on customer acquisition, brand building, and entering markets, supporting enterprises in enhancing digital presence and scaling best practices. read more →

HARO helps in acquiring customers and establishing thought leadership, aiding businesses in enhancing customer relationships and ROI. read more →

Core Features

Core features of Cision PR Newswire include extensive analytics, custom reporting, and data management capabilities, catering to the analytic needs of large businesses. read more →

HARO stands out with its custom report functionality and data import features, popular among businesses looking to utilize email and content-based communication. read more →

Vendor Support

Cision PR Newswire offers 24/7 support, alongside phone and email channels, reflecting its focus on maintaining robust support for enterprise users. read more →

HARO provides comprehensive chat and email support, with an emphasis on being accessible to businesses at varying scales. read more →

Segments and Industries

Primarily used by large enterprises in marketing and advertising, Cision PR Newswire is also popular in education and non-profit sectors, indicating its diverse applicability. read more →

HARO is predominantly favored by small to mid-market businesses in marketing and internet industries, aligning it with the needs of smaller enterprises. read more →

Operational Alignment

Cision PR Newswire integrates well within large-scale operational workflows, designed for complex environments demanding detailed analytics and communication channels. read more →

HARO fits seamlessly into smaller operational setups, supporting simpler workflows while emphasizing content management and user-generated content strategies. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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24/7 Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Cision PR Newswire and HARO

What solutions does Cision PR Newswire and HARO provide for Public Relations?

Cision Pr Newswire helps public relations professionals distribute press releases and connect with journalists, while HARO assists professionals in finding media opportunities. Both tools are helpful for building relationships and gaining media coverage, but Cision offers a broader reach, whereas HARO is more focused on volume-based work. HARO can be more tedious for strategic efforts, as it requires professionals to actively search for relevant opportunities. Both tools have limitations, such as the potential for irrelevant or spam responses on HARO and the difficulty in identifying valid contacts on Cision Pr Newswire.

"...I like how easy and quick it is to distribute a news release to my intended targets with PR Newswire...." Peer review by Cindy A, Public Relations Manager, Florida Region, Media Production

"...This helps me to find get source material and quotes for my business articles that I write I like the fact that the biggest PR firms, like Edelman use this service, so I get really high quality responses..." Peer review by Yitzi W., Marketing and Advertising

How does Cision PR Newswire and HARO facilitate Communication Management?

Cision Pr Newswire helps users create lists of media contacts, publish press releases, and track media coverage. Haro helps users find story leads by connecting journalists with sources. Both tools facilitate communication between PR professionals and media members, but Cision focuses on distribution and tracking, while Haro emphasizes connecting with sources and building relationships. However, these tools can be limited by the volume of press releases or queries received.