Overview: Cision PR Newswire and Muck Rack as Public Relations Category solutions.

Cision PR Newswire and Muck Rack both cater to the public relations field, helping businesses with communication strategies. Cision PR Newswire excels in public relations and contact list management, while Muck Rack offers strong social media capabilities and analytics. Both focus on enhancing brand awareness and customer acquisition. Large enterprises often choose Cision PR Newswire for its comprehensive features and reach, whereas Muck Rack caters to mid-market teams with its AI-powered tools. Each product offers distinct support options tailored to their user base.

Cision PR Newswire and Muck Rack: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision PR Newswire provides strong support for public relations, contact list, and communication management. read more →

Muck Rack excels in social media management and analytics, emphasizing collaboration and engagement. read more →

Business Goals

Cision PR Newswire aids in acquiring customers and building brand visibility across new markets. read more →

Muck Rack focuses on enhancing customer relationships and improving brand presence. read more →

Core Features

Cision PR Newswire includes robust security, analytics, and custom reporting functionalities. read more →

Muck Rack offers comprehensive custom reports and AI-powered analytics tools. read more →

Vendor Support

Cision PR Newswire offers 24/7 support with available chat and phone services. read more →

Muck Rack provides limited 24/7 support and favors email and phone communication. read more →

Segments and Industries

Cision PR Newswire is popular with large enterprises, especially in marketing and non-profit sectors. read more →

Muck Rack is used by mid-market and enterprise segments, widely popular in media production and pharmaceuticals. read more →

Operational Alignment

Cision PR Newswire integrates extensively with large-scale organizations, suited to varied industries. read more →

Muck Rack aligns with mid-sized enterprises, focusing on dynamic social media engagement. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Export

Read peer / expert warnings.

Data Import

Read peer / expert warnings.

Support

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Cision PR Newswire and Muck Rack

How can Cision PR Newswire and Muck Rack enhance your Public Relations process?

Cision PR Newswire and Muck Rack are both tools for public relations professionals. Cision PR Newswire helps with media distribution and connecting with journalists and influencers. Muck Rack focuses on journalist contact information, customized pitches, and efficient workflow management. Both tools help public relations professionals reach their target audiences, but they have different strengths and weaknesses. Some users find Muck Rack to be more focused on public relations while others find Cision PR Newswire to be more broadly applicable.

"...I like that Cision has a huge base of PR contacts that I'm able to reach out to...." Peer review by Claire P, Director of Marketing, Marketing and Advertising

"...Muck Rack cuts down on a lot of the tedious aspects of PR, and it lets you focus on the more strategic aspects...." Testimonial by Sam Brewer, Associate Director of External Relations, GBH

What Are the key features of Cision PR Newswire and Muck Rack for Social Media Management?

Cision Pr Newswire and Muck Rack both offer social media monitoring capabilities. Cision Pr Newswire is more focused on public relations, offering tools for press distribution, contact management, and analytics. Muck Rack, on the other hand, specializes in finding media contacts and building lists, providing in-depth social media reporting for journalists. While Cision Pr Newswire allows for social media posting, users have reported limitations in its social media management features.

"...Look into multiple platforms and see how their reporting/analytics compares for what you are specifically looking for in terms of reports...." Peer review by Jenna L, Manager of Media Relations, Education

"...Monitor social media...." Peer review by Andrew Bard Epstein, Communications and Development Manager, The Marshall Project

How does Cision PR Newswire and Muck Rack facilitate Communication Management?

Cision Pr Newswire and Muck Rack both help manage communications by providing databases of journalists and their contact information. Cision Pr Newswire focuses on distributing press releases, while Muck Rack emphasizes social media monitoring and tracking. Both tools allow users to find journalists' social media profiles, but Cision Pr Newswire's database is considered more comprehensive. Cision Pr Newswire's strengths lie in its press release distribution capabilities, while Muck Rack excels in social media monitoring and providing information about journalists' social media activities. These limitations prevent the tools from fully representing all media content.

"...Saving the time and drudgery of list building and sending out personal emails for release distribution...." Peer review by Rick O, PR Consultant, Marketing and Advertising

"...I love how they incorporate social media monitoring as this is a huge part of the modern PR experience...." Peer review by Megan D., MarComm Manager