Overview: Cision PR Newswire and Prezly as Public Relations Category solutions.

Cision PR Newswire and Prezly both cater to the public relations sector, offering tools to meet various communication needs. Cision PR Newswire excels in supporting extensive communication strategies with strong vendor support and is favored by large enterprises, particularly in marketing and advertising. Prezly, meanwhile, offers robust solutions for internal communication and campaign management, particularly favored by small to mid-sized businesses and diverse industries. Each product tailors to different scales and focuses within the PR space.

Cision PR Newswire and Prezly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision PR Newswire empowers users with robust capabilities across public relations, social media management, and contact list management. It is designed to streamline communication processes, making it ideal for complex operational needs. read more →

Prezly focuses on enhancing public relations through communication and engagement management. This tool aids in tracking campaigns effectively, suitable for operations that include frequent campaigns and follow-ups. read more →

Business Goals

Cision PR Newswire aids businesses in acquiring customers, building brand awareness, and improving digital presence. It suits companies looking to expand market reach and improve ROI. read more →

Prezly helps users build brand awareness, manage risk, and launch products. It supports goals like improving internal communications, aligning with teams launching new initiatives. read more →

Core Features

Cision PR Newswire offers in-depth analytics, integration capabilities, and custom reports. The platform provides seamless data import/export and robust security features. read more →

Prezly stands out with integrations and custom report functionalities. Data import/export options are complemented by comprehensive analytical tools that cater to diverse business needs. read more →

Vendor Support

Cision PR Newswire offers extensive support options, including 24/7 assistance. This suits large enterprises that require reliable vendor interaction. read more →

Prezly provides vendor support through chat and email, with 24/7 options. It is tailored to businesses preferring streamlined interactions. read more →

Segments and Industries

Cision PR Newswire is favored by large enterprises in marketing and advertising. It captures a broad audience across various industry sectors. read more →

Prezly attracts smaller enterprises, notably in consumer goods and education. It serves a niche market with varied industry applications. read more →

Operational Alignment

Cision PR Newswire aligns well with large-scale operations, offering tools fitting complex workflows in sizable organizations. read more →

Prezly fits well with small to mid-sized operations, designed for straightforward integration into less complex environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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24/7 Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Cision PR Newswire and Prezly

What makes Cision PR Newswire and Prezly ideal for Public Relations?

Cision PR Newswire focuses on distributing press releases to a broad audience, while Prezly emphasizes managing public relations workflows and connecting with influencers. Both tools assist public relations professionals in reaching target audiences. Cision PR Newswire offers a wider range of services, including influencer networks, while Prezly prioritizes an all-in-one approach for organizing PR activities. However, Prezly may lack some advanced features present in Cision PR Newswire.

"...I like that Cision has a huge base of PR contacts that I'm able to reach out to...." Peer review by Claire P, Director of Marketing, Marketing and Advertising

"...We stumbled across Prezly when searching for a way to execute SEO link building with a PR-style broadcasting model...." Peer review by James M., Brand Marketing Executive, Consumer Goods

How can Cision PR Newswire and Prezly optimize your Contact List Management Workflow?

Cision Pr Newswire and Prezly both assist in managing media contacts, facilitating communication, and tracking contact information. Cision Pr Newswire focuses on distributing press releases and building media contact lists, while Prezly emphasizes building relationships with media contacts and managing contact details. Cision Pr Newswire allows users to easily track lists and media contacts, whereas Prezly highlights its multimedia functionality and integration of communication tools. However, both tools have limitations, with Cision Pr Newswire having difficulties with staff turnover and one-step press release publication, while Prezly's contact management system faces speed and efficiency challenges.

"...I also appreciate the ease of using keywords and categories to build my media outlet/contact list...." Peer review by Alexis R, Digital Strategist and Analyst, Marketing and Advertising

"...Prepare a database of quality photos of management and key people, logos and other visuals that will be handy when working on a regular basis sending out messages Create also a list of internal contacts to share messages Examine linking to the own website and make it into a part of your communication mix...." Peer review by Luc M, Director of Media Relations, Emakina Group, Marketing and Advertising

What makes Cision PR Newswire and Prezly ideal for Communication Management?

Cision Pr Newswire and Prezly both help organize media lists and distribute communications. Cision focuses on providing a database of journalists and their contact information, while Prezly emphasizes a comprehensive PR management solution that includes contact management, publishing tools, and online newsrooms. Cision excels in helping users find relevant media contacts, while Prezly provides a more integrated platform for managing all aspects of PR. A limitation of both platforms is that they can be complex to use, requiring time to learn and master the features.

"...I would highly recommend it - even though it's a bit harder to learn, it has the best contact database and I hear that it is improving its social media monitoring and distribution elements...." Peer review by Agency

"...Helps in managing contacts, publish stories and delivering of news...." Peer review by Deepika R, Team Lead

How can Cision PR Newswire and Prezly optimize your Engagement Management Workflow?

Cision Pr Newswire enables tracking of media engagement and provides analytics on press release distribution. Cision Pr Newswire offers support for media outreach and allows users to follow up with reporters who open press releases. Prezly, however, focuses on engagement through various media formats like video and images. It prioritizes user experience and offers campaign reporting and analytics to track media engagement. These comments only focus on features discussed in the comments and do not capture all aspects of the platforms.

"...They will call and follow up with you every month or so, or whenever they have an account executive...." Peer review by User

"...The fact that Ican also track who has opened and how many times helps me follow up and even convince the person further to use the content...." Peer review by Angela M, Press Officer