Cision PR Newswire and Prezly, An In-Depth Comparison 2024

Comparison Summary

Cision PR Newswire: Cision's PR Newswire press release distribution service reliably reaches a global audience of journalists and influencers. This secure tool effectively disseminates stories worldwide.

Prezly: Prezly is used to publish stunning multimedia stories and distribute them to top contacts. No coding is required for creating and sharing content.

Cision PR Newswire and Prezly: Customer Satisfaction Data

Most deployed common Use Cases for Cision PR Newswire and Prezly

How efficiently Does Cision PR Newswire and Prezly manage your Public Relations?

Cision PR Newswire focuses on distributing press releases to a broad audience, while Prezly emphasizes managing public relations workflows and connecting with influencers. Both tools assist public relations professionals in reaching target audiences. Cision PR Newswire offers a wider range of services, including influencer networks, while Prezly prioritizes an all-in-one approach for organizing PR activities. However, Prezly may lack some advanced features present in Cision PR Newswire.

"...As I said I was new to the product, and am utilizing it in a internship capacity for PR and MArketing...." Peer review by Steven S, Lead CSR, Financial Services

"...It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors...." Peer review by Andrew Woloz, Sr. Director, Streaming & Brand Partnerships, Concord Music

What benefits does Cision PR Newswire and Prezly offer for Contact List Management?

Cision Pr Newswire and Prezly both assist in managing media contacts, facilitating communication, and tracking contact information. Cision Pr Newswire focuses on distributing press releases and building media contact lists, while Prezly emphasizes building relationships with media contacts and managing contact details. Cision Pr Newswire allows users to easily track lists and media contacts, whereas Prezly highlights its multimedia functionality and integration of communication tools. However, both tools have limitations, with Cision Pr Newswire having difficulties with staff turnover and one-step press release publication, while Prezly's contact management system faces speed and efficiency challenges.

"...It's a thorough list of contacts, ease of building lists and distribution of press releases...." Peer review by Janine C, Principal, Marketing and Advertising

"...It comprises the unique combination of managing contacts and stories in a single platform...." Peer review by Deepika R, Team Lead

How does Cision PR Newswire and Prezly address your Communication Management Challenges?

Cision Pr Newswire and Prezly both help organize media lists and distribute communications. Cision focuses on providing a database of journalists and their contact information, while Prezly emphasizes a comprehensive PR management solution that includes contact management, publishing tools, and online newsrooms. Cision excels in helping users find relevant media contacts, while Prezly provides a more integrated platform for managing all aspects of PR. A limitation of both platforms is that they can be complex to use, requiring time to learn and master the features.

"...Being able to publish releases and get them where we need them...." Peer review by Shannon O, Social Media Manager, Medical Practice

"...With Prezly, PRs can efficiently track interactions with their stakeholders, publish multi-media press releases, and send personalized, targeted email campaigns...." Peer review

What makes Cision PR Newswire and Prezly ideal for Engagement Management?

Cision Pr Newswire enables tracking of media engagement and provides analytics on press release distribution. Cision Pr Newswire offers support for media outreach and allows users to follow up with reporters who open press releases. Prezly, however, focuses on engagement through various media formats like video and images. It prioritizes user experience and offers campaign reporting and analytics to track media engagement. These comments only focus on features discussed in the comments and do not capture all aspects of the platforms.

"...Easy place to send and measure the effectiveness of news releases and also track engagements with members of the media...." Peer review by Stephanie W, Lead Digital Media Strategist, Education

"...Engagement Tracking...." Peer review by Andrew Woloz, Sr. Director, Streaming & Brand Partnerships, Concord Music

Cision PR Newswire in Action: Unique Use Cases

Why is Cision PR Newswire the best choice for Social Media Management?

About

Press release distribution services and software

Prezly - Software for better, faster PR | Prezly

Age

2016

2010

Financials

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

AI Powered

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

Cision PR Newswire and Prezly, An In-Depth Comparison 2024

Comparison Summary