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Prezly: Use-Cases, Insights and Reviews | 2025 Cuspera

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Prezly - Software for better, faster PR | Prezly

Prezly Overview

Prezly addresses the challenge of effective public relations management by offering a no-code platform to publish and distribute multimedia stories. It simplifies contact management with its PR CRM, reducing the complexity often associated with maintaining media relations. Users can create and publish visually appealing press releases and newsrooms quickly, enhancing engagement with journalists. The platform also supports reliable email campaigns for pitching stories, ensuring consistent delivery. Media monitoring features provide insights into coverage, while real-time analytics reveal which stories resonate with contacts. These capabilities streamline PR tasks and enhance outreach effectiveness.

Use Cases

Customers recommend Public Relations, Communication Management, Contact List Management, as the business use cases that they have been most satisfied with while using Prezly.

Other use cases:

Engagement Management
Campaign Analytics
Social Media Management
Content Management
Collaboration
Workflow Management
Rating And Review Management

See all use cases See less use cases

Business Priorities

Build Brand Awareness and Improve Internal Communications are the most popular business priorities that customers and associates have achieved using Prezly.

Other priorities:

Acquire Customers
Enter New Markets Internationally Or Locally
Launch New Products
Manage Risk
Enhance Customer Relationships
Improve Brand Engagement
Improve Efficiency
Improve Digital And Social Presence
Improve Stakeholder Relations
Increase Sales & Revenue
Establish Thought Leadership
Scale Best Practices

See all business priorities See less business priorities

Prezly Use-Cases and Business Priorities: Customer Satisfaction Data

Prezly works with different mediums / channels such as E-Mail. and Video.

Prezly's features include Personalization, SEO, Recording, etc. and Prezly support capabilities include Chat Support, 24/7 Support, Phone Support, etc. also Prezly analytics capabilities include Analytics, and Custom Reports.

Reviews

"...It is very well suited for a full blown PR campaign where you need to track certain publications, features and authors...." Peer review by Andrew Woloz, Sr. Director, Streaming & Brand Partnerships, Concord Music

Prezly, CoverageBook, Muck Rack, HARO, Ezyinsights, etc., all belong to a category of solutions that help Public Relations. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Prezly is used to publish stunning multimedia stories and distribute them to top contacts. No coding is required for creating and sharing content.

Popular Business Setting

for Prezly

Top Industries

Marketing and Advertising
Education
Consumer Goods

Popular in

Small Business
Mid Market
Enterprise

Prezly is popular in Marketing And Advertising, Education, and Consumer Goods and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Prezly Use Cases

What solutions does Prezly provide for Public Relations?

Prezly is a public relations management tool that helps teams organize their workflow, collaborate and save time. It is ideal for agencies and in-house teams that manage a lot of content and media relationships. Although Prezly is still developing, it might not have the same functionality as more established tools.

"...Annelies Nauwelaerts, PR Manager at IKEA See if Prezly is right for you...." Link, track & report coverage

What benefits does Prezly offer for Communication Management?

Prezly provides a comprehensive communication management solution that streamlines contact management, story creation, and publishing, and offers analytics for campaign tracking. The platform integrates contact relationship management, publishing tools, and online newsrooms, facilitating efficient media and blogger relations. Prezly's capabilities are limited by the lack of advanced email campaign creation features.

"...Iceberg Interactive Case Study : How a serial games publisher used Prezly to conquer its database...." Iceberg Interactive Case Study : How a serial games publisher used Prezly to conquer its database

What makes Prezly ideal for Contact List Management?

Prezly offers a robust contact management system that includes automated contact enrichment, a communication timeline, and access controls for team collaboration. It enables users to manage, track, and interact with media contacts efficiently. The contact management features have seen improvements in recent years, but could still be faster.

"...As well as giving you an intuitive way to manage your media contacts, Prezly automatically flags out of date info, displays a comms timeline per contact, gives you a simple editor to create professional press releases, has a built-in email client (that syncs with yours), campaigns and 1-1 pitching, insights and analytics, branded newsrooms, a coverage tracker, GDPR compliance, support and so much more...." Peer review from Prezly

How efficiently Does Prezly manage your Engagement Management?

Prezly allows users to track engagement with their content, measure campaign performance, and follow up with media contacts. Users can schedule content, track email opens, and analyze campaign analytics. The system is limited in that it requires additional investments in content creation and social media expertise to achieve maximum effectiveness.

"...Prezly puts all your media communications in one place, giving you insights into email open rates, click rates & reader engagement. ..." Helping nonprofits make a difference

Why is Prezly the best choice for Campaign Analytics?

29+ more Business Use Cases

10 buyers and buying teams have used Cuspera to assess how well Prezly solved their Public Relations needs. Cuspera uses 1438 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Public Relations needs.

Case Studies

Transportation/Trucking/Railroad

CASE STUDY De Lijn

Prezly helped De Lijn, a Belgian public transport company, improve its communications workflow. Tom, the spokesperson, struggled with sharing visuals and managing contacts across different tools. Pre...zly made it easy to send mobile-friendly emails and manage contacts in one place. The CRM system let Tom track who read and clicked his emails. Now, all local teams use Prezly, making teamwork and coverage easier. Tom says Prezly saves time and gives better feedback on outreach.

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Government Administration

CASE STUDY Sp.a

Prezly helped Sp.a's communications team move away from slow, manual work in Excel and Word. The team struggled to share government news quickly and keep stakeholders updated. Prezly let them create ...and share stories with images, text, and video in one place. They could send updates to the right people with just a few clicks. Email analytics helped them focus on the most important contacts. The team now shares news faster and reaches journalists on social media more easily.

Read more →

Retail

CASE STUDY IKEA Belgium

Prezly helped IKEA Belgium improve stakeholder communication. Before Prezly, IKEA used three different platforms, making it hard to share stories and visuals. Stakeholders struggled to access informa...tion, and the PR team could not track results easily. With Prezly, IKEA now uses one platform for all stories and media. Sharing visuals is simple, and emails are less cluttered. The PR team can see performance stats in one place and share news on social media with one click.

Read more →

Automotive

CASE STUDY D'Ieteren

Prezly helped D'Ieteren, a major Belgian car distributor, fix their slow and manual PR workflow. Before, PR managers used Word, Excel, and Outlook to create and send stories, which took a lot of time... and caused delivery issues. With Prezly, they now make and share multimedia stories quickly, manage contacts easily, and send emails in multiple languages with just a few clicks. The team can track who reads their stories and work together better. They now reach more stakeholders, including dealerships, not just journalists.

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CASE STUDY Crytek

Prezly helped Crytek turn their newsroom into a digital press kit. Crytek needed a way to organize assets for journalists and partners across many sub-brands. With Prezly, they made all digital asset...s easy to find and share online. The integrated newsroom lets journalists, influencers, and partners access up-to-date stories, bios, and press materials. Using the Prezly API, Crytek centralized their newsrooms and improved SEO. Crytek now has full control over their content and website setup.

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Computer Software

CASE STUDY Kolibri Games

Prezly helped Kolibri Games, a mobile game developer, reach more media outlets. Before Prezly, Kolibri Games struggled to get coverage outside gaming media. After using Prezly, they more than doubled... their media coverage in just two quarters. Prezly's tools let them target stories, use multimedia, and track engagement. Kolibri Games now gets more organic traction and better reporting on their PR efforts.

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Video

Your quickstart guide to Prezly

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Frequently Asked Questions(FAQ)

for Prezly

What is Prezly?

Prezly is a PR software for better, and faster communication. It helps to acquire customers, enter new markets and enhance customer relationships.

Prezly is an online tool for communication teams and PR agencies to manage their contact database, publish news, and send email campaigns all in one place. It's an easy way to manage PR.

Some of its features include organizing all contacts and interactions, creating and publishing a stunning press release and newsroom, and deliver news to the right people at the right time via email campaigns, individual pitching and many more.

What is Prezly used for?

Prezly is a Public Relations Software mainly used by its customers to Build Brand Awareness and Improve Internal Communications by Public Relations, Communication Management and Contact List Management .

What are the top features of Prezly?

Personalization, SEO and Recording are some of the top features of Prezly.

Who uses Prezly?

Prezly is used by Marketing And Advertising, Education and Consumer Goods among other industries.

What are Prezly alternatives?

CoverageBook, Muck Rack, HARO and Ezyinsights are popular alternatives for Prezly.

Where is Prezly located?

Prezly is headquartered at Leuven, Flemish-Brabant.

lightning

Peers used Prezly for public relations and communication management

Prezly Competitors

More Prezly Alternatives...

Prezly Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.79/5 ★ Read Reviews (50)
Custom Reports	4.63/5 ★ Read Reviews (177)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.79/5 ★ Read Reviews (50)
Custom Reports	4.63/5 ★ Read Reviews (177)

Software Failure Risk Guidance

?

for Prezly

Overall Risk Meter

Low Medium High

Top Failure Risks for Prezly

Prezly BVBA News

Product 23/06/2025

Announcing Open Site Themes | News

Prezly has launched Open Site Themes, enabling users to transform the layout of their Sites for greater flexibility. This update supports diverse use cases such as internal newsrooms, investor updates, crisis hubs, and portfolios. The new themes empower PR professionals to customize multimedia press release sites, enhancing storytelling and audience engagement.

Read more →

Prezly BVBA Profile

Company Name

Prezly BVBA

Company Website

https://www.prezly.com/

Year Founded

2010

HQ Location

Leuven, Flemish-Brabant

Employees

11-50

Social

Financials

PRIVATE