Overview: CisionOne and HARO as Public Relations Category solutions.

Cision Communications Cloud excels in providing comprehensive public relations solutions and effectively manages social media and communications. It is well-suited for larger enterprises seeking to enhance brand awareness and improve ROI. On the other hand, HARO specializes in proposal and quote management alongside public relations, making it more suitable for smaller businesses and enterprises focused on thought leadership and enhancing customer relationships. Both products offer various support options, but Cision provides more extensive 24/7 support ideal for complex operational needs.

CisionOne: Cision's leading PR software platform and marketing solutions empower communication pros to target, reach, and engage their audiences. Communication professionals are supported in enhancing audience interactions.

HARO: Haro offers a platform for journalists, content creators, PR pros, and experts to collaborate and grow brands. Users can submit queries and explore a feed of journalist requests.

CisionOne and HARO: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision Communications Cloud primarily supports public relations by managing contact lists, communications, and social media. These capabilities help users efficiently handle their public relations needs. read more →

HARO supports public relations with a focus on sales document and proposal management. It's ideal for users looking to integrate PR with sales processes. read more →

Business Goals

Cision Communications Cloud aids in acquiring customers and enhancing brand awareness. It aligns with enterprises aiming to improve digital presence and ROI. read more →

HARO is designed to help acquire customers and establish thought leadership. It fits businesses aiming to scale best practices and enhance relationships. read more →

Core Features

Cision Communications Cloud offers standout features like custom reports, data export/import, and analytics. These features cater to enterprises needing robust data handling. read more →

HARO provides custom reports and data import features, which are beneficial for users requiring detailed reports and flexible data management. read more →

Vendor Support

Cision Communications Cloud has extensive 24/7 support along with email and chat options. This caters to enterprises with complex support needs. read more →

HARO offers basic chat, phone, and email support, which suits users with moderate support requirements. read more →

Segments and Industries

Cision Communications Cloud is used by large enterprises and mid-market companies, especially in marketing and advertising industries. read more →

HARO caters more to small and mid-market enterprises, with a presence in marketing, advertising, and internet-based industries. read more →

Operational Alignment

Cision Communications Cloud fits well into large-scale enterprise workflows, enhancing communication management across multiple channels. read more →

HARO is designed for smaller operational scales, allowing businesses to manage PR and sales documentation efficiently. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for CisionOne and HARO

How can CisionOne and HARO optimize your Public Relations Workflow?

Cision Communications Cloud helps public relations professionals find and contact media outlets and journalists, track media coverage, and analyze PR efforts. Haro connects public relations professionals with media sources seeking information or expert opinions. Cision is a paid service that requires a significant budget, while Haro is a free service with limited control over media selection. Both tools help public relations professionals achieve their goals, but both have limitations.

"...Now more than ever, influencers are critical to engage audiences through traditional public relations and social media...." Peer review by Agency

"...HARO is an email service that sends PR professionals story leads -- essentially bringing the reporters to you...." Peer review by Bridget L., Marketing and Advertising

What Are the key features of CisionOne and HARO for Communication Management?

Cision Communications Cloud helps identify key media and influencers, track social media, and analyze outcomes. It allows publishing press releases and content to social media platforms. Haro is a free service that connects journalists with sources by sending daily emails with story leads. Both tools can be used for building connections with publishers and content marketers, but Cision Communications Cloud has limitations in tracking niche publications and editing published content.

"...I like the news that they send around through email, and the data they give about each contact...." Peer review by Flavius R, Security Officer, Information Technology and Services

"...In general it is also a networking tool for building strong connections with like-minded publishers and content marketers who know the value of content marketing and backlink building...." Peer review by User