Overview: CisionOne and Muck Rack as Public Relations Category solutions.

Cision Communications Cloud is ideal for large enterprises focusing on comprehensive PR activities with strong analytics and robust 24/7 support, while Muck Rack caters to mid-market and smaller enterprises, emphasizing social media management and collaboration with lighter support options.

CisionOne: Cision's leading PR software platform and marketing solutions empower communication pros to target, reach, and engage their audiences. Communication professionals are supported in enhancing audience interactions.

Muck Rack: Muck Rack is a public relations software for finding journalists, monitoring news, and building reports. It aids in media outreach, relationship building, and measuring PR success.

CisionOne and Muck Rack: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Cision Communications Cloud facilitates public relations and social media management, adeptly handling contact list and engagement management for expansive PR operations. read more →

Muck Rack emphasizes social media analytics and communication management, tailored for effective online engagement and collaboration in PR efforts. read more →

Business Goals

Cision Communications Cloud supports objectives like acquiring customers and improving ROI while building brand awareness at scale. read more →

Muck Rack assists with enhancing customer relationships and building brand awareness, with a focus on optimizing internal communications. read more →

Core Features

Cision Communications Cloud boasts robust features like custom reports, data import/export, and analytics, meeting extensive data analysis needs. read more →

Muck Rack offers streamlined analytics with custom reporting and data import features, focusing on ease of data manipulation. read more →

Vendor Support Preferences

Cision Communications Cloud provides 24/7 support, with options for email, chat, and phone, catering to complex user requirements. read more →

Muck Rack offers limited support, primarily 24/7 with minimal email and chat options, suitable for less complex support needs. read more →

User Segments and Industries

Cision Communications Cloud is predominantly used by large enterprises and the marketing and advertising industry, offering scalable PR solutions. read more →

Muck Rack is popular in the media production and pharmaceutical industries, with a strong presence in mid-market and smaller enterprises. read more →

Operational Alignment

Cision Communications Cloud integrates well into large-scale operations, providing extensive support for comprehensive public relations workflows. read more →

Muck Rack fits seamlessly into smaller operational scales, supporting nimble communication strategies and social media analytics. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

Email Support

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Chat Support

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24/7 Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for CisionOne and Muck Rack

How does CisionOne and Muck Rack address your Public Relations Challenges?

Cision Communications Cloud and Muck Rack are both designed for public relations professionals. Cision Communications Cloud emphasizes comprehensive data management, offering features for finding media contacts and tracking media coverage. Muck Rack focuses on speed and efficiency, allowing for easy journalist outreach and customized pitch creation. Muck Rack's cloud-based solution prioritizes data accuracy and streamlined workflows. However, neither tool provides all the necessary features, and both are relatively expensive.

"...We're able to provide more in-depth reports to senior management about the value of our PR placement, and it has a very extensive media database that includes 'Pitch Profiles' a synopsis of an outlet or media member on the issues they cover, helping us better target potential influencers...." Peer review by Anthony M., Religious Institutions

"...The name of the game in PR is speed, and that’s what you get with Muck Rack...." Testimonial by Hope Arcuri, Communications Manager/Latin America Communications Lead, IRC

Why is CisionOne and Muck Rack the best choice for Social Media Management?

Cision Communications Cloud and Muck Rack both provide social media monitoring capabilities. Cision Communications Cloud also offers social media publishing and engagement features, allowing users to publish content to platforms like Facebook and Twitter. Muck Rack focuses on finding media contacts and building lists, incorporating social media monitoring to understand journalists' interests and track their activity. Muck Rack users find the tool valuable for analyzing media coverage and tracking social media mentions.

"...Three Girls Media is my public relations and social media management agency...." Peer review by Erika Taylor Montgomery, CEO/Chief Publicist, Three Girls Media Inc.

"...MuckRack addresses the problem I had with rather lame media databases that didn't get into the social posts of media...." Peer review by Jennifer Harrison, APR, Principal, J Harrison Public Relations

How can CisionOne and Muck Rack optimize your Communication Management Workflow?

Cision Communications Cloud and Muck Rack both allow users to monitor social media. Cision also enables users to create and publish content in branded newsrooms and track competitor performance. Muck Rack excels at finding press contacts and their social media profiles, while Cision is more focused on managing press releases and monitoring traditional media. Both tools have limitations, such as difficulty tracking niche publications or older articles.

"...I like that Cision will send me emails when my think tank or scholars are mentioned in articles, videos, etc...." Peer review by Victoria B, Media Relations Intern

"...It shows their biography, current social media properties, their current place of employment, as well as published articles...." Peer review by User