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CleverTap vs Scanova: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CleverTap vs. Scanova is based on a specific set of business needs and context. The comparison uses 9421 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CleverTap and Scanova

CleverTap, Scanova, MoEngage, Leanplum, etc., belong to a category of solutions that help Mobile Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CleverTap covers Customer Engagement with Mobile, Campaign Management with Mobile, Training & Onboarding, Segmentation And Targeting with Mobile, etc.

Scanova focuses on Campaign Management with Print Media, Engagement Management with Print Media, Content Management with Video, Customer Feedback Management with Promotions, etc.

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. " - Manish Dhanwani

"If I want to create a real digital marketing message, Scanova would be the first that would come to mind. The tool is powerful in building endless communication design QR Barcodes from scratch in less than a few minutes.The platform is simple and ef...fective in getting a direct message out there globally. I highly recommend all small business owners and entrepreneurs to become part of Scanova today. " - Michael Borell

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CleverTap

Focus area

CleverTap is better than Scanova for

Software Failure Risk

  • low

logo Scanova

Focus area

Software Failure Risk

  • medium

About

Mobile Marketing Platform helping the app marketers to retain user engagement

Easy-to-Use QR Code Solutions

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

92

20

Total Goals
(we found evidences for)

5

4

Top Processes

Evidences indicate better relative satisfaction


engagement management


campaign management

campaign analytics

campaign monitoring


training & onboarding


segmentation and targeting


personalized marketing


lifetime value management


communication management

sending & publishing communications

tracking & monitoring communications


loyalty management

identify target customers

create engagement based loyalty


business development


competitive intelligence






social media management

social media analytics

scheduling post to social media





customer case management



content management

searching for content

content publishing


products & pricelist management




rating and review management


helpdesk management


courses & assessment

create learning path


workflow management


referral management


sales review & feedback


lead qualification

lead qualification: technographic

lead qualification: demographic



sales document management

proposal & quote management


customer feedback management

measuring customer satisfaction


promotion management


conversion management


touchpoint management


channel management





discount management


generation of new leads




international marketing


social media marketing



database marketing


community building



relationship marketing





Top Goals

Goals Achieved

  • Improve ROI

  • Enhance customer relationships

  • Increase customer life time value

  • Increase sales & revenue

  • Improve brand engagement

  • See 2 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Enhance customer relationships

  • Launch new products

  • See 1 more

Top Channels

Channels Used

  • print media

  • promotions

  • website

  • social media

  • video

  • mobile

  • out of home

  • brochure

  • coupons

  • offline

  • point of sale

  • on premises

  • newspaper

  • mobile app

  • magazine

  • user generated content

  • blogs

  • See 14 more
  • print media

  • promotions

  • website

  • social media

  • video

  • mobile

  • out of home

  • brochure

  • coupons

  • offline

  • point of sale

  • on premises

  • newspaper

  • mobile app

  • magazine

  • user generated content

  • blogs

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting