CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns... that drive retention and revenues." - Elliot Goldwater

Peer review evidence (same sources as the product rating summary)

"...We use CleverTap primarily used for mobile app analytics and engagement optimisation...." Peer review by User
"...Armed with real-time data, they can create more effective marketing campaigns and win greater customer loyalty...." Case Study Beblue
"...Seamless onboarding...." Case Study Dineout

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

What solutions does CleverTap provide for Customer Engagement?

Why is CleverTap the best choice for Campaign Management?

What Are the key features of CleverTap for Onboarding?

What solutions does CleverTap provide for Segmentation And Targeting?

What solutions does CleverTap provide for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid

CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell

Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Elliot Goldwater

Director, BD & Partnerships

Sendgrid

CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CleverTap testimonial

Arun Kumar

Head of Digital Marketing

Carousell

Pairing Carousell's own AI and machine learning work and with CleverTap's capabilities in the same domain has helped to enhance the push experience for buyers on the platform. Testimonial By Arun Kumar
 

yufin Doubles High-Value Segment Revenue with Behaviour-Driven Journeys on CleverTap

Yufin increased revenue from high-value segments by implementing behavior-driven journeys using CleverTap's platform, addressing user conversion and re-engagement challenges.

Read on →
 

BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational, and timely communicati...on via their app, avoiding mercantilism in healthcare messaging.

Read on →
 

RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

Read on →
 

School 4 One - Education - Small

New York, USA

School 4 One used CleverTap to boost teacher engagement in its iPad classroom app. The platform tracked teacher behavior and segmented users, helping identify inactive teachers. CleverTap enabled Sch...ool 4 One to retarget 34% of inactive teachers with push notifications. As a result, the app saw a 10% increase in conversions. The solution provided real-time insights and improved user retention for over 10,000 teachers.

 

Styl - Consumer Services - Small

Mumbai, India

Styl used CleverTap to boost click-through rates by 200%. They sent onboarding emails with coupons and targeted push notifications. Conversion rates doubled, and repeat bookings increased by 46%. App... uninstalls dropped below their 38% goal after sending personalized emails from the CEO. CleverTap's analytics and campaign tools helped Styl engage users at the right time and reduce churn.

 

Flyrobe - Apparel & Fashion - Medium

Mumbai, India

CleverTap helped Flyrobe, India's largest fashion rental service, segment users based on in-app behavior. By using CleverTap’s Facebook Audiences, Flyrobe targeted ads to users who viewed items multi...ple times or searched for specific dresses. This hyper-targeting led to a 10x reduction in Facebook cost per transaction. The average cost per transaction for Facebook custom audiences dropped by 5x. Flyrobe improved ad conversion and managed spend more effectively.

CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Attentive, Alpha Anywhere, Onesignal and Airship are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

CleverTap and Rabbit Rewards win Silver at Thailand MarTech Awards 2026 for real-time, agentic customer engagement

CleverTap and Rabbit Rewards received the Silver award at the Thailand MarTech Awards 2026 for their innovative real-time, agentic customer engagement solution.

Product

Hole in the eWallet: Mobile Payment Apps Face Significant Challenges Engaging, Retaining Users, Shows CleverTap Benchmark Report | Libero Quotidiano.it

CleverTap released its Industry Benchmarks for Mobile Payment Apps report, analyzing data from over 583 million users. The report highlights challenges in user engagement and retention for mobile payment apps and offers metrics and guidelines to optimize app performance. CleverTap aims to help brands enhance user experiences and drive growth through data-backed insights.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D