CleverTap: Use-Cases, Insights and Reviews | 2026 Cuspera

Name: CleverTap
Brand: CleverTap
Rating: 4.51 (9315 reviews)

4.51 5

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(9315)

Mobile Marketing Platform helping the app marketers to retain user engagement

AI Powered

CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

Segmentation And Targeting
Personalized Marketing
Lifetime Value Management
Communication Management
Loyalty Management
Business Development
Competitive Intelligence

See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

Increase Customer Life Time Value
Increase Sales & Revenue
Improve Brand Engagement

See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases." - Mihir Shah

CleverTap, Attentive, Alpha Anywhere, Onesignal, Airship, etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

Computer Software
Food & Beverages
Financial Services

Popular in

Small Business
Mid Market
Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

What makes CleverTap ideal for Customer Engagement?

CleverTap enables marketers to personalize customer engagement plans, driving growth and retention. It provides real-time analytics and a range of communication channels for personalized engagement. The platform has a limitation in creating campaigns based on phone numbers, requiring manual data manipulation.

"...We now engage our users every day with personalized, automated campaigns that have significantly reduced churn...." Case Study Beblue

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What Are the key features of CleverTap for Campaign Management?

Clevertap facilitates campaign management by enabling the creation of personalized and targeted marketing campaigns. These campaigns encompass push notifications, triggered messages, and scheduled offers, driven by advanced behavioral segmentation and data analysis. While the platform offers robust features, limitations exist in customizing dashboards and campaigns for personalization.

"...Still, read how Cleartrip raised its sales with personalized marketing campaigns...." 6 Awesome Lead Nurturing Tools You Can't Miss-Out On

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What benefits does CleverTap offer for Onboarding?

CleverTap provides comprehensive training and onboarding capabilities to optimize user engagement throughout the customer lifecycle. The platform facilitates personalized onboarding journeys, identifies user behavior patterns, and assists in analyzing user pathways for improved user retention and monetization. However, CleverTap's onboarding process might require users to understand the platform's underlying development logic, which may present challenges for new users.

"...User activity decreased and ixigo was looking for a way to provide a great onboarding experience to new users and retain them long term...." Case Study ixigo

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How does CleverTap facilitate Segmentation And Targeting?

CleverTap allows for granular user segmentation based on user behavior, enabling the creation of targeted campaigns across various channels. The platform simplifies campaign creation and targeting, empowering marketers to deliver personalized experiences. A limitation is the infrequent refresh rate for some segment types.

"...CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale...." Testimonial by Elliot Goldwater, Director, BD & Partnerships, Sendgrid

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What makes CleverTap ideal for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS	TESTIMONIALS
Mihir Shah VP of Product & Marketing Growth Disney+ Hotstar	CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
Manish Dhanwani Senior Marketing Manager SonyLIV	The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani

CUSTOMERS	TESTIMONIALS
Mihir Shah VP of Product & Marketing Growth Disney+ Hotstar	CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
Elliot Goldwater Director, BD & Partnerships Sendgrid	CleverTap's integration with Sendgrid's email delivery system helps brands create targeted and personalized email engagement strategies at scale. Customers can gleam intelligent insights based on user behaviour and create data-driven email campaigns that drive retention and revenues. Testimonial By Elliot Goldwater
Manish Dhanwani Senior Marketing Manager SonyLIV	The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani

CleverTap - The All-In-One Engagement Platform!

Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .