CleverTap Overview

Clevertap supercharges customer lifetime value with personalized messaging and automated campaigns. The all-in-one platform connects with audiences at every stage of the customer journey.

Use Cases

Customers recommend Customer Engagement, Campaign Management, Onboarding, as the business use cases that they have been most satisfied with while using CleverTap.

Other use cases:

  • Segmentation And Targeting
  • Personalized Marketing
  • Lifetime Value Management
  • Communication Management
  • Loyalty Management
  • Business Development
  • Competitive Intelligence
See all use cases See less use cases

Business Priorities

Increase Conversion and Improve Customer Retention are the most popular business priorities that customers and associates have achieved using CleverTap.

Other priorities:

  • Increase Customer Life Time Value
  • Increase Sales & Revenue
  • Improve Brand Engagement
See all business priorities See less business priorities

CleverTap Use-Cases and Business Priorities: Customer Satisfaction Data

CleverTap works with different mediums / channels such as Mobile. and Omnichannel.

CleverTap's features include Individualization, Push Notification, Dashboard, etc. and CleverTap support capabilities include Email Support, Chat Support, Phone Support, etc. also CleverTap analytics capabilities include Analytics, and Custom Reports.

Reviews

"The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry." - Manish Dhanwani

Peer review evidence (same sources as the product rating summary)

"...Clevertap is an excellent tool to engage users and prevent churn and user drop-off...." Peer review by Parvati G., Customer Retention Manager
"...Learn how CleverTap Journeys makes building automated omnichannel marketing campaigns that span push, email, SMS, and in-app simple...." In-App Messaging Examples to Engage and Retain App Users
"...The time taken to train my team about the usage of this tool was not much due to the good design functionality...." Peer review by Akash D., Senior Product Manager, Automotive

CleverTap, Onesignal, Airship, Branch linking platform, TrueContext (formerly ProntoForms), etc., all belong to a category of solutions that help Mobile Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for CleverTap

Top Industries

  • Computer Software
  • Food & Beverages
  • Financial Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

CleverTap is popular in Computer Software, Food & Beverages, and Financial Services and is widely used by Small Business, Mid Market, and Enterprise.

CleverTap Customer wins, Customer success stories, Case studies

How efficiently Does CleverTap manage your Customer Engagement?

What solutions does CleverTap provide for Campaign Management?

What makes CleverTap ideal for Onboarding?

How can CleverTap enhance your Segmentation And Targeting process?

What solutions does CleverTap provide for Personalized Marketing?

42 buyers and buying teams have used Cuspera to assess how well CleverTap solved their Mobile Marketing needs. Cuspera uses 9315 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Mobile Marketing needs.

CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
CUSTOMERS TESTIMONIALS
CleverTap testimonial

Manish Dhanwani

Senior Marketing Manager

SonyLIV

The amalgamation of data science and the ability to extract data faster, real time updates to metrics, and campaign automation capabilities make CleverTap the best in the industry. Testimonial By Manish Dhanwani
CleverTap testimonial

Natalia Garcia Ocampo

Marketing & Growth Director

Movii

I loved CleverTap from the moment I started using it. It's not just a mobile engagement tool, but a tool that is helping apps continue to grow and achieve their objectives. Testimonial By Natalia Garcia Ocampo
CleverTap testimonial

Mihir Shah

VP of Product & Marketing Growth

Disney+ Hotstar

CleverTap’s data-driven mobile marketing suite continues to play a crucial role in our growth. Using CleverTap we have been able to run omnichannel campaigns for a diverse set of use cases. Testimonial By Mihir Shah
 

BEEP Como a Beep aumentou engajamento e converses em sade domiciliar com a CleverTap PT

Beep enhanced its home healthcare engagement and conversions using CleverTap's customer engagement platform. This collaboration focused on delivering non-invasive, educational, and timely communicati...on via their app, avoiding mercantilism in healthcare messaging.

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RecargaPay acelera las conversiones en el onboarding con personalizacin y automatizacin de CleverTap

RecargaPay enhances user onboarding by leveraging CleverTap's personalization and automation capabilities to manage complex customer journeys, improving user engagement across the lifecycle.

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RecargaPay acelera converses no onboarding e escala o engajamento personalizado com CleverTap

RecargaPay enhances user onboarding and personalized engagement using CleverTap's platform, addressing complex financial product journeys and improving customer interactions.

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School 4 One - Education - Education

School 4 One used CleverTap to boost teacher engagement in its iPad classroom app. The platform tracked teacher behavior and segmented users, helping identify inactive teachers. CleverTap enabled Sch...ool 4 One to retarget 34% of inactive teachers with push notifications. As a result, the app saw a 10% increase in conversions. The solution provided real-time insights and improved user retention for over 10,000 teachers.

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Styl - Consumer Services - Consumer Services

Styl used CleverTap to boost click-through rates by 200%. They sent onboarding emails with coupons and targeted push notifications. Conversion rates doubled, and repeat bookings increased by 46%. App... uninstalls dropped below their 38% goal after sending personalized emails from the CEO. CleverTap's analytics and campaign tools helped Styl engage users at the right time and reduce churn.

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Flyrobe - Apparel & Fashion - Apparel & Fashion

CleverTap helped Flyrobe, India's largest fashion rental service, segment users based on in-app behavior. By using CleverTap’s Facebook Audiences, Flyrobe targeted ads to users who viewed items multi...ple times or searched for specific dresses. This hyper-targeting led to a 10x reduction in Facebook cost per transaction. The average cost per transaction for Facebook custom audiences dropped by 5x. Flyrobe improved ad conversion and managed spend more effectively.

Read on →

CleverTap - The All-In-One Engagement Platform!

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Frequently Asked Questions(FAQ)

for CleverTap

What is CleverTap?

CleverTap is a Customer Engagement and User retention platform that is built with flexibility for use in small businesses as well as scalability for large enterprises. It can be used across industries such as Ecommerce, Travel & Transportation, Media and Entertainment and more. The platform is also available on mobile devices.

CleverTap enables increased user retention rates by using AI and Machine learning to provide Unified customer data, personalized customer experiences through real-time behavioral data and customer segmentation based on preferences, frequency of use and other criteria.

Multi-channel campaigns are another feature of the software with coordinated messaging across mobile, web, email, SMS, and social media. Push notifications, In-App messages, App Inbox, Web Pop-up and more, are the tools available for timely alerts, personalized messages to the customer’s chosen device, sending contextual offers and more.

What is CleverTap used for?

CleverTap is a Mobile Marketing Software mainly used by its customers to Increase Conversion and Improve Customer Retention by Customer Engagement, Campaign Management and Onboarding .

What are the top features of CleverTap?

Individualization, Push Notification and Dashboard are some of the top features of CleverTap.

Who uses CleverTap?

CleverTap is used by Computer Software, Food & Beverages and Financial Services among other industries.

What are CleverTap alternatives?

Onesignal, Airship, Branch Linking Platform and TrueContext (Formerly ProntoForms) are popular alternatives for CleverTap.

Where is CleverTap located?

CleverTap is headquartered at 440 N Wolfe Rd, Sunnyvale, CA 94085, US.
lightning

Peers used CleverTap for customer engagement and campaign management

CleverTap Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.95/5

Read Reviews (161)
Analytics

4.91/5

Read Reviews (1049)
Custom Reports

4.68/5

Read Reviews (1155)

Software Failure Risk Guidance

?

for CleverTap

Overall Risk Meter

Low Medium High

Top Failure Risks for CleverTap

CleverTap Private Limited News

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic QuadrantTM for ...

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's strengths in hyper-personalization through its CleverAITM Decisioning Engine, which enhances customer engagement by delivering tailored messages at optimal times. The platform's capabilities have driven significant conversion rate improvements across various industries.

Awards

CleverTap Recognized as a Leader in Latest Gartner Magic Quadrant for Personalization Engines

CleverTap has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Personalization Engines. This recognition highlights CleverTap's capabilities in hyper-personalization through its CleverAI Decisioning Engine, which enhances customer engagement and conversion rates across various industries. The platform's focus on real-time orchestration and unified intelligence contributes to its market momentum.

Awards

CleverTap Recognized in the 2025 Gartner Magic Quadrant for Personalization Engines ES

CleverTap has been recognized as a Niche Player in the 2025 Gartner Magic Quadrant for Personalization Engines. This acknowledgment highlights CleverTap's comprehensive personalization capabilities, which enhance conversion rates and customer engagement. The platform's AI-driven features, such as IntelliNODE and Scribe, cater to various industries, including e-commerce and gaming, supporting real-time personalization and omnichannel marketing.

Awards

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap and PalawanPay win dual honors at MARKETECH APAC Awards 2025 for excellence in marketing automation and omnichannel engagement

CleverTap Private Limited Profile

Company Name

CleverTap Private Limited

Company Website

//clevertap.com

HQ Location

440 N Wolfe Rd, Sunnyvale, CA 94085, US

Employees

501-1000

Social

Financials

SERIES D