Constant Contact and Aweber, An In-Depth Comparison 2024

Comparison Summary

Constant Contact: Constant Contact helps small businesses create effective email marketing campaigns with customizable templates and real-time insights. It supports importing data from various sources and offers tools for automation, event management, and social media marketing.

Aweber: AWeber offers free email marketing software with no credit card required and no time limit. Powerfully-simple email marketing is now available for small businesses.

Constant Contact and Aweber: Customer Satisfaction Data

Most deployed common Use Cases for Constant Contact and Aweber

What solutions does Constant Contact and Aweber provide for Communication Management?

Constant Contact and AWeber are both used to manage communication with customers through email. Both tools offer features for designing and sending email campaigns. Constant Contact is better suited for sending mass emails, while AWeber excels in sending personalized emails to targeted audiences. However, both tools have limitations, such as sending emails to only new contacts in Constant Contact and lack of email tracking features in AWeber.

"...It is easy to create templates and send consistent emails, even if you aren't a digital expert. ...." Peer review by Kate M., Digital Strategy Director, Non-Profit Organization Management

"...I also use Aweber for my clients to promote their services and publish their weekly newsletters...." Peer review by C-Level Executive in Corporate

How can Constant Contact and Aweber enhance your Contact List Management process?

Constant Contact and Aweber both allow users to manage contact lists. Constant Contact provides tools for segmenting contacts and building emails without coding knowledge. Aweber enables users to create robust customer contact systems and manage contact lists for various purposes, including newsletters, webinars, and sales funnels. A limitation of Aweber is the lack of full data on marketing automation.

"...This makes it easy to import contact lists, set up emails and view basic reporting...." Peer review by Consultant

"...We use AWeber tomanage contact list and campaignsautomate email sequences for webinars and small courseshandle subscribers to newslettersas a hub between signing up and a website and adding a lead to a listkeep track of event participants for off and online workshopssegmenting our leadspart of our sales funnel..." Peer review by Vilhelm Kruse, Innovation Coach, IDEMINISTERIET

Why is Constant Contact and Aweber the best choice for Engagement Management?

Constant Contact and Aweber both help businesses engage with customers through email marketing. Constant Contact helps track email opens and clicks, giving businesses insights into customer engagement. Aweber focuses on automated follow-up campaigns and segmenting subscribers to personalize communication. A limitation of Constant Contact is that its automation is basic and cannot be adjusted to customer actions. Aweber's limitations include a confusing interface and a lack of flexibility in moving subscribers between lists.

"...It also is great to get out a professional looking email to follow up with members...." Peer review by AL D, Account Member Executive

"...Aweber is an awesome company, they provide high quality email services and follow up and their customers...." Peer review by KEHINDE A., Marketing and Advertising

What benefits does Constant Contact and Aweber offer for Campaign Management?

Constant Contact is ideal for beginners, offering user-friendly features for creating and managing basic email marketing campaigns. Aweber provides advanced capabilities for segmenting subscribers and creating complex marketing campaigns. Both platforms offer scheduling and tracking features, but Aweber's reporting features are more robust. However, Constant Contact lacks the ability to view previous campaigns, which limits performance analysis and campaign reuse.

"...great for basic email marketing campaigns and is useful as an upgrade from a fre service like mailchimp...." Peer review by Lauren P, Freelance Copywriter, Marketing and Advertising