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Contentful vs OpenText ECM: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Contentful vs. OpenText ECM is based on a specific set of business needs and context. The comparison uses 2933 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Contentful and OpenText ECM

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Contentful covers Content Management, Communication Management with Website, Knowledge Management with Website, Collaboration, etc.

OpenText ECM focuses on Content Management, Workflow Management, Collaboration with Website, Sales Document Management with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Contentful

Focus area

Contentful is better than OpenText ECM for

Software Failure Risk

  • medium

logo OpenText ECM

Focus area

Software Failure Risk

  • medium

About

Contentful: Content Infrastructure for Digital Teams

Enterprise Content Management Software ECM Software | OpenText

Age

2013

Financials

SERIES D

Business Need

Total Processes
(we found evidences for)

63

26

Total Goals
(we found evidences for)

16

4

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications


knowledge management



workflow management


engagement management

engaging and following up


training & onboarding


social media management

engaging on social media

scheduling post to social media


personalized marketing


products & pricelist management


competitive intelligence


helpdesk management


lead qualification

lead qualification: technographic



sales document management

proposal & quote management


distribution management


international marketing



generation of new leads


community building



lifetime value management


customer feedback management


segmentation and targeting


rating and review management


campaign management


category management



customer case management


bundling of products


Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Improve brand engagement

  • Launch new products

  • Establish thought leadership

  • Grow market share

  • Improve stakeholder relations

  • Increase sales & revenue

  • Improve navigation

  • Improve consistency

  • Increase customer life time value

  • Improve efficiency

  • See 13 more
  • Grow market share

  • Improve ROI

  • Improve internal communications

  • Launch new products

  • See 1 more

Top Channels

Channels Used

  • offline

  • website

  • point of sale

  • on premises

  • user generated content

  • blogs

  • video

  • See 4 more
  • offline

  • website

  • point of sale

  • on premises

  • user generated content

  • blogs

  • video

  • See 4 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting