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Copper vs BUSINESSNEXT (formerly CRMNEXT): 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Copper vs. BUSINESSNEXT (formerly CRMNEXT) is based on a specific set of business needs and context. The comparison uses 8266 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Copper and BUSINESSNEXT (formerly CRMNEXT)

Copper, BUSINESSNEXT (formerly CRMNEXT), Pipeline CRM, Freshsales, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Copper covers Engagement Management with E-Mail, Contact List Management with E-Mail, Lead Tracking, Lead Management, etc.

BUSINESSNEXT (formerly CRMNEXT) focuses on Lead Management with E-Mail, Service Management, Social CRM with Social Media, Collaboration with Social Media, etc.

"Working with the Copper team has been great, The customizable pipelines, Gmail integration, and operability across international teams have been especially powerful features for us. " - Audrey Desiderato

"We have been able to successfully bring all processes related to customer relationships including sales, service, campaigns and performance management across all physical and digital channels on a unified agile platform. " - Nguyen Huu Hung

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Copper

Focus area

Copper is better than BUSINESSNEXT (formerly CRMNEXT) for

Software Failure Risk

  • medium

logo BUSINESSNEXT (formerly CRMNEXT)

Focus area

BUSINESSNEXT (formerly CRMNEXT) is better than Copper for

Software Failure Risk

  • low

About

Copper | CRM Software Built for Google & G-Suite

The #1 CRM For Banking And Insurance

Financials

SERIES A

Business Need

Total Processes
(we found evidences for)

89

24

Total Goals
(we found evidences for)

13

5

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


contact list management

creating contact list



communication management

tracking & monitoring communications

sending & publishing communications



workflow management


generation of new leads




business development


sales document management

contract management

proposal & quote management


training & onboarding


pipeline management


relationship management


opportunity management


conversion management


sales call management

meeting management


account management




lead qualification

lead qualification: technographic

lead qualification: demographic


social media management

social media analytics


follower management



campaign management

campaign monitoring


promotion management


discount management



customer feedback management

measuring customer satisfaction




conference call management




competitive intelligence


products & pricelist management


sales review & feedback


rating and review management


content management





segmentation and targeting


relationship marketing



calendar management




knowledge management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve internal communications

  • Improve stakeholder relations

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Enter new markets internationally or locally

  • Improve visibility

  • Improve ROI

  • Improve digital and social presence

  • See 10 more
  • Acquire customers

  • Improve efficiency

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • See 2 more

Top Channels

Channels Used

  • social media

  • e-mail

  • text SMS

  • offline

  • mobile

  • See 2 more
  • social media

  • e-mail

  • text SMS

  • offline

  • mobile

  • See 2 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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low

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Migration Risk

medium

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low

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Business Setting