Copper: Use-Cases, Insights and Reviews | 2025 Cuspera

Name: Copper
Brand: Copper
Rating: 4.5 (4717 reviews)

4.5 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(4717)

Copper | CRM Software Built for Google & G-Suite

AI Powered

Copper Overview

Copper helps businesses build stronger customer relationships with CRM software solutions. Clients can try Copper to win customers for life.

Use Cases

Customers recommend Engagement Management, Contact List Management, Lead Tracking, as the business use cases that they have been most satisfied with while using Copper.

Other use cases:

Communication Management
Lead Management
Workflow Management
Generation Of New Leads
Collaboration
Helpdesk Management
Business Development

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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Copper.

Other priorities:

Increase Sales & Revenue
Scale Best Practices
Improve Internal Communications
Improve Stakeholder Relations
Launch New Products
Build Brand Awareness
Grow Market Share
Enter New Markets Internationally Or Locally
Improve Visibility
Improve ROI
Improve Digital And Social Presence

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Copper Use-Cases and Business Priorities: Customer Satisfaction Data

Copper works with different mediums / channels such as E-Mail.

Copper's features include Personalization, Recording, Dashboard, etc. and Copper support capabilities include Chat Support, Phone Support, 24/7 Support, etc. also Copper analytics capabilities include Analytics, and Custom Reports.

Reviews

"Customers’ expectation for how to engage with the physical world is accelerating rapidly. So we think of the retail experience in a very data-driven manner—similar to that of an online session. Just like the web optimizes the conversion funnel, we f...ind unique moments in the physical store where we can use technology to remove friction." - Healey Cypher

Copper, Pipeline CRM, Freshsales, workbooks.com, Vtiger all-in-one CRM, etc., all belong to a category of solutions that help CRM. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Copper

Top Industries

Information Technology and Services
Financial Services
Management Consulting

Popular in

Small Business
Mid Market
Enterprise

Copper is popular in Information Technology And Services, Financial Services, and Management Consulting and is widely used by Small Business, Mid Market, and Enterprise.

Comprehensive Insights on Copper Use Cases

Why is Copper the best choice for Engagement Management?

Copper facilitates engagement management by providing a centralized platform to track customer interactions, schedule follow-ups, and store associated files. It enables efficient collaboration by allowing team members to access and contribute to shared information. A limitation is the absence of integrated email campaign automation.

"...As soon as a lead comes in through the website, it is imported to Copper, and our sales team calls or texts the contact to follow up..." Testimonial by Josh Pather, President, Photo Booth International

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What Are the key features of Copper for Contact List Management?

Copper enables the creation and management of contacts and deals. It facilitates tracking past interactions, email threads, and tasks, and provides a comprehensive history of customer engagement. Limitations include a lack of click-to-call functionality and the absence of an alphabetical sorting option that persists when returning to the contact list after viewing a contact.

"...I'm trying to create workflows around customer contacts, tracking e-mails and phone calls, and analyzing metrics on my sales pipeline...." Peer review by Administrator

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How does Copper facilitate Lead Tracking?

Copper enables users to track leads and opportunities throughout the sales process. The software allows for customization, facilitating individual needs and team-wide adoption. Copper's limitation lies in its inability to always identify and track duplicate leads.

"...Being able to isolate Leads and Opportunities, and track them by dragging the clients card from one stage to another is very powerful...." Peer review by Rob M, Founder and CEO, Information Technology and Services

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What solutions does Copper provide for Communication Management?

Copper provides robust communication management capabilities that allow users to track emails, monitor sales, and store data. The platform integrates with various mail and information platforms, facilitating efficient customer communication management. The lack of email sending capabilities within Copper may limit its usability for some users.

"...Standardized email templates with merge tags to send one personalized message to multiple recipients at once. ..." Features

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What solutions does Copper provide for Lead Management?

Copper and ProsperWorks are lead management solutions that help businesses track leads, manage contacts, and monitor sales processes. They offer features such as custom field creation, activity and opportunity tracking, and reporting. However, both systems have limitations in terms of donor history tracking and lead categorization.

"...ProsperWorks is flexible and allows us to manage leads in an intuitive way that maps to our sales process...." Peer review by Sean L, Director of Sales and Co-Founder, Internet

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61+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well Copper solved their CRM needs. Cuspera uses 4717 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific CRM needs.

Customer Testimonials

CUSTOMERS	TESTIMONIALS
Healey Cypher Founder and CEO Zivelo	Customers’ expectation for how to engage with the physical world is accelerating rapidly. So we think of the retail experience in a very data-driven manner—similar to that of an online session. Just like the web optimizes the conversion funnel, we find unique moments in the physical store where we ...can use technology to remove friction. Testimonial By Healey Cypher
Audrey Desiderato Chief Operating Officer SunFunder	Working with the Copper team has been great, The customizable pipelines, Gmail integration, and operability across international teams have been especially powerful features for us. Testimonial By Audrey Desiderato
Josh Pather President Photo Booth International	As soon as a lead comes in through the website, it is imported to Copper, and our sales team calls or texts the contact to follow up Testimonial By Josh Pather

CUSTOMERS	TESTIMONIALS
Healey Cypher Founder and CEO Zivelo	Customers’ expectation for how to engage with the physical world is accelerating rapidly. So we think of the retail experience in a very data-driven manner—similar to that of an online session. Just like the web optimizes the conversion funnel, we find unique moments in the physical store where we ...can use technology to remove friction. Testimonial By Healey Cypher
Audrey Desiderato Chief Operating Officer SunFunder	Working with the Copper team has been great, The customizable pipelines, Gmail integration, and operability across international teams have been especially powerful features for us. Testimonial By Audrey Desiderato
Josh Pather President Photo Booth International	As soon as a lead comes in through the website, it is imported to Copper, and our sales team calls or texts the contact to follow up Testimonial By Josh Pather

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Zivelo Financial Services	Financial Services	Case Study Zivelo How Zivelo Accelerates Sales & Biz Dev With Copper Read More
Reali Real Estate	Real Estate	Case Study Reali How Reali Strengthens Real Estate Relationships with a CRM Read More
RE/MAX Real Estate	Real Estate	Case Study RE/MAX How This RE/MAX Realtor Keeps G Suite in Sync with Copper Using PieSync Read More

Video

Organize your business with Copper: the Google Workspace CRM

Frequently Asked Questions(FAQ)

for Copper

What is Copper?

Copper is a CRM software for small, mid-sized and enterprise companies to manage sales leads to improve customer relationship and grow business. The CRM is built on G Suite, enabling users to integrate all information associated with G Suite is made accessible from one place.

It is primarily used to improve sales productivity, collaborate and manage tasks efficiently and integrate with all G Suite products

Sales productivity features include lead management, contact management, visual pipeline management. Task management includes ready-to-use e-mail templates, e-mail sync and notifications. Collaboration tools include workflow automation with integration options available

What is Copper used for?

Copper is a CRM Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Contact List Management and Lead Tracking .