Comparison Summary
This comparison report of Criteo Customer Acquisition vs. GMass is based on a specific set of business needs and context. The comparison uses 6555 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Criteo Customer Acquisition and GMass
Criteo Customer Acquisition, GMass, Insidesales Playbooks, LeadSquared Sales CRM, etc., belong to a category of solutions that help Sales Engagement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Criteo Customer Acquisition covers Advertisement, Engagement Management, Lifetime Value Management, Communication Management with Mobile, etc.
GMass focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.
"Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 ...objective of increasing our brand awareness by boosting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition. " - Michael O’Brien
"Easy to use. Love making my mail merges and group emails feel personal and not just another BCC email form letter. " - Michael Eldert
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Criteo Customer Acquisition
Focus area
Criteo Customer Acquisition is better than GMass for
Software Failure Risk
About
New Customer acquisition using Machine learning to identify from existing contacts based on shopping patterns, browsing journeys, and individual interests — maximizing sales and customer engagement.
Sales engagement software providing personalized mass email service, email marketing and mail-merge services
Age
2005
Financials
SERIES D
Business Need
Total Processes
(we found evidences for)
57
60
Total Goals
(we found evidences for)
16
15
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Increase sales & revenue
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Increase customer life time value
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Enhance customer relationships
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Improve ROI
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Build brand awareness
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Enter new markets internationally or locally
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Improve digital and social presence
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Improve efficiency
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Scale best practices
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Improve brand engagement
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Increase average basket value
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Improve stakeholder relations
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Grow market share
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Launch new products
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Improve consistency
- See 13 more
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Acquire customers
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Increase sales & revenue
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Improve ROI
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Enhance customer relationships
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Launch new products
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Scale best practices
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Enter new markets internationally or locally
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Improve internal communications
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Grow market share
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Shorten ramp up time
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Improve efficiency
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Improve digital and social presence
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Reduce bounce
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Improve brand engagement
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Build brand awareness
- See 12 more
Top Channels
Channels Used
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e-mail
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social media
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promotions
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website
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phone calls
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newsletter
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offline
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mass media
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LinkedIn
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Twitter
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print media
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magazine
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on premises
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mobile
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mobile app
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games
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user generated content
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blogs
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chat
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Facebook
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video
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Netflix
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Instagram
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point of sale
- See 21 more
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e-mail
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social media
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promotions
-
website
-
phone calls
-
newsletter
-
offline
-
mass media
-
LinkedIn
-
Twitter
-
print media
-
magazine
-
on premises
-
mobile
-
mobile app
-
games
-
user generated content
-
blogs
-
chat
-
Facebook
-
video
-
Netflix
-
Instagram
-
point of sale
- See 21 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
