Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Criteo Customer Acquisition Customer wins, Customer success stories, Case studies

Why is Criteo Customer Acquisition the best choice for Engagement Management?

What solutions does Criteo Customer Acquisition provide for Lifetime Value Management?

How does Criteo Customer Acquisition facilitate Sending & Publishing Communications?

How does Criteo Customer Acquisition address your Digital Marketing Challenges?

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
 

Criteo S A : Powers Libas' Scalable Growth Beyond Walled Gardens ...

Criteo partnered with Libas, an Indian fashion brand, to enhance marketing efficiency beyond traditional platforms. By using Criteo's AI-powered Commerce Growth platform, Libas achieved a 72% YoY inc...rease in ROAS and a 133% rise in conversion rates. This collaboration highlights Criteo's ability to drive scalable growth and performance in digital commerce.

Read on →

Immobiliare - Real Estate

Criteo helped Immobiliare improve their digital advertising. Immobiliare used Criteo's solutions to reach more customers online. The case highlights how Criteo's platform supports commerce growth for... real estate businesses. The story shows the value of targeted ads and digital media in real estate marketing.

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adidas - Apparel & Fashion

Criteo Commerce Growth helped adidas grow its new customer base. adidas saw a 66% improvement in ROAS in the lower funnel. The company also achieved an 81% ROAS improvement in the mid funnel. Criteo'...s platform supported automated customer acquisition and retention. The results show strong performance for adidas in digital marketing.

Read on →

Danone | Wavemaker

Criteo helped Danone and Wavemaker improve their commerce media strategy. The case highlights the use of Criteo's platform for digital advertising and customer acquisition. Danone and Wavemaker aimed... to reach new customers and increase conversions. The solution focused on automated acquisition and retention. Results and specific metrics are not provided in the content.

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Ellos - Retail

Criteo helped Ellos improve their online retail performance. Ellos used Criteo's commerce media platform to reach new customers and increase conversions. The solution included dynamic retargeting and... personalized product ads. Ellos saw better engagement and more sales from their digital advertising campaigns.

Read on →

adidas - Apparel & Fashion

Criteo helped adidas improve their online shopping experience. adidas used Criteo's commerce media platform to reach more shoppers. The solution included dynamic retargeting and personalized product ...ads. This made shopping more engaging for adidas customers. The case shows how Criteo supports big brands in the apparel and fashion industry.

Read on →

Frequently Asked Questions(FAQ)

for Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Product

Criteo opens GO to all: SMBs can now launch AI ad campaigns in 5 clicks

Criteo has expanded its GO platform to offer full self-service capabilities for small and mid-sized businesses, enabling them to launch AI-powered ad campaigns in just five clicks. This strategic shift aims to capture a broader market segment and counteract revenue challenges from restructuring client relationships. The platform integrates multiple ad formats and utilizes a vast commerce data network for optimized performance.

Product

Criteo expands GO platform with self-service access for advertisers

Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage brands, enabling them to independently launch cross-channel advertising campaigns. The platform integrates generative AI for ad format creation and optimization, promising over 20% higher returns on ad spend. The update aims to address fragmented marketing challenges and is currently available in the US and UK, with further market expansion planned.

Partnership

ChatGPT Ads: OpenAI Partners with Criteo

Criteo has partnered with OpenAI to integrate ads into ChatGPT, marking a significant shift in programmatic advertising. This collaboration connects Criteo's extensive network of over 17,000 advertisers to OpenAI's platform, enabling targeted, conversational advertising. The partnership aims to redefine media buying by integrating ads within AI-generated content, challenging traditional search engine models.

Partnership

ChatGPT startet Werbepilot mit Criteo

OpenAI has partnered with Criteo to introduce targeted ads in the free version of ChatGPT, marking a shift from a subscription-only model to a commercial ecosystem. This partnership aims to support product discovery and increase conversion rates, with ads appearing prominently from the first user prompt. The pilot, launched on March 2, 2026, is currently limited to adult users in the USA.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D