Criteo Customer Acquisition Overview

Criteo's acquisition solutions help businesses reach high-value, untapped audiences. New customers are connected to brands they are likely to be interested in.

Use Cases

Customers recommend Advertisement, Engagement Management, Lifetime Value Management, as the business use cases that they have been most satisfied with while using Criteo Customer Acquisition.

Other use cases:

  • Sending & Publishing Communications
  • Digital Marketing
  • Loyalty Management
  • Generation Of New Leads
  • Channel Marketing
  • Campaign Management
  • Cross Selling
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Business Priorities

Acquire Customers and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using Criteo Customer Acquisition.

Other priorities:

  • Increase Customer Life Time Value
  • Enhance Customer Relationships
  • Improve ROI
  • Build Brand Awareness
  • Enter New Markets Internationally Or Locally
  • Improve Digital And Social Presence
  • Improve Efficiency
  • Scale Best Practices
  • Improve Brand Engagement
  • Increase Average Basket Value
  • Improve Stakeholder Relations
  • Grow Market Share
  • Launch New Products
  • Improve Consistency
See all business priorities See less business priorities

Criteo Customer Acquisition Use-Cases and Business Priorities: Customer Satisfaction Data

Criteo Customer Acquisition works with different mediums / channels such as Mobile. and Mobile App.

Criteo Customer Acquisition's features include Personalization, SEM, Dashboard, etc. and Criteo Customer Acquisition support capabilities include 24/7 Support, AI Powered, Phone Support, etc. also Criteo Customer Acquisition analytics capabilities include Analytics, and Custom Reports.

Reviews

"Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours o...r less—and the Account Team is always friendly and knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges." - Brendan Tracy

Peer review evidence (same sources as the product rating summary)

"...At the same time, personalized ads were built and optimized to deliver maximum engagement and conversions...." Case Study Subwear
"...Dholicladies also noticed that the new site visitors had a higher potential to engage with their products and ultimately convert downstream, bringing significant value to the business...." Case Study Dholicladies
"...CLASS 101 reaches acquisition and lifetime values goals with Criteo Customer Acquisition. ..." Case Study They.pl

Criteo Customer Acquisition, GMass, Ebsta Revenue Intelligence, Autoklose, Mailshake, etc., all belong to a category of solutions that help Sales Engagement. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Criteo Customer Acquisition

Top Industries

  • Retail
  • Consumer Goods
  • Internet

Popular in

  • Small Business
  • Mid Market

Criteo Customer Acquisition is popular in Retail, Consumer Goods, and Internet and is widely used by Small Business, and Mid Market,

Criteo Customer Acquisition Customer wins, Customer success stories, Case studies

How can Criteo Customer Acquisition optimize your Engagement Management Workflow?

What Are the key features of Criteo Customer Acquisition for Lifetime Value Management?

How does Criteo Customer Acquisition address your Sending & Publishing Communications Challenges?

What solutions does Criteo Customer Acquisition provide for Digital Marketing?

8 buyers and buying teams have used Cuspera to assess how well Criteo Customer Acquisition solved their Sales Engagement needs. Cuspera uses 1987 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Sales Engagement needs.

CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
CUSTOMERS TESTIMONIALS
Criteo Customer Acquisition testimonial

Brendan Tracy

Director, E-Commerce & Marketing

Greg Norman

Since switching to Criteo our retargeting campaigns just continue to get better and better. The responsiveness and support of the Criteo team has been huge to our success. Criteo’s response time is incredible—they always get back to us in 24 hours or less—and the Account Team is always friendly and... knowledgeable. It’s a no brainer for me to recommend Criteo to colleagues. We view Criteo as a trusted partner who understands our business challenges.

Testimonial By Brendan Tracy
Criteo Customer Acquisition testimonial

Michael O’Brien

Senior E-Comm & Digital Manager North America

Vibram

Criteo has been instrumental in helping us boost sales thanks to its unrivaled understanding of our customers’ journey and shopping patterns. Including Criteo Customer Acquisition in our marketing mix helped us get a head start in reaching our 2018 objective of increasing our brand awareness by boo...sting audience reach by more than 20 times already. This has had an instant impact on our revenue, with more than 11% of the total sales coming from Criteo Customer Acquisition.

Testimonial By Michael O’Brien
 

Loblaw Advance - Retail - Very Large

Loblaw Advance partners with commerce intelligence platform Criteo ...

Brampton, Canada

Loblaw Advance, the retail media division of Loblaw Companies Ltd., has partnered with Criteo to enhance its email display advertising. Criteo will act as the direct sales agent for Loblaw Advance's ...email display placements, expanding advertiser access across Shoppers Drug Mart, PC Optimum, and PC Express newsletters. This partnership aims to leverage Criteo's commerce media expertise to connect advertisers with Canadian shoppers.

Read on →
 

Massmart Holdings Limited - Retail - Very Large

Criteo wins Massmart retail media deal covering 280 stores in Africa

Sandton, South Africa

Criteo has been appointed by Massmart, a Walmart subsidiary, to enhance its retail media capabilities across its digital properties in South Africa. The collaboration introduces Sponsored Product Ads... and Onsite Display Ads, leveraging Criteo's Commerce Yield platform. This initiative aims to boost brand visibility and product exposure, aligning with Massmart's growth strategy and Criteo's expansion in the region.

Read on →
 

Massmart - Retail - Very Large

Massmart selects Criteo for retail media platform

Johannesburg, South Africa

Massmart has selected Criteo to enhance its retail media platform across digital properties in South Africa. The collaboration involves deploying Criteo's Commerce Yield platform, enabling Massmart t...o offer Sponsored Product Ads and Onsite Display Ads. This initiative aims to improve advertisers' engagement with consumers during the purchasing process, leveraging Criteo's technology for precise audience targeting and campaign performance measurement.

Read on →
 

Universidade Estácio de Sá - Education - Large

Rio de Janeiro, Brazil

Criteo helped Universidade Estácio de Sá boost assisted enrollments by 64% during Brazil’s back-to-school peak. The university used Criteo’s AI-driven audience modeling and dynamic course ads to reac...h more qualified prospects. Campaigns delivered over 18,000 assisted sign-ups, a 50% increase, at 50% lower cost. Enrollment completion rates rose by 15%. Criteo also cut cost per website user by 41% compared to other platforms.

 

Schutz - Apparel & Fashion - Large

Sao Paulo, Brazil

Criteo App Retargeting helped Schutz, a leading footwear and accessories brand, boost revenue by 68% with just a 14% budget increase. The brand saw a 47% rise in ROAS and a 68% increase in sales afte...r launching app retargeting campaigns on iOS and Android. Conversion rates improved by 61%. App campaigns now outperform web, making the app channel a key growth driver for Schutz.

 

Plopsa Group - Entertainment - Medium

De Panne, Belgium

Criteo helped Plopsa Group boost return on ad spend by 26% and conversion rate by 67%. The theme park operator used Criteo’s performance media to support growth in Belgium, the Netherlands, and Germa...ny. Campaigns combined customer acquisition and dynamic retargeting, using audience targeting and creative optimization. Plopsa saw an 88% drop in cost per qualified visit. The strategy enabled scalable, accountable growth across mature and new markets.

Frequently Asked Questions (FAQ)

What buyers ask before choosing Criteo Customer Acquisition

What is Criteo Customer Acquisition?

Criteo Customer Acquisition uses machine learning to identify new customers from existing ones based on shopping patterns, browsing journeys, and individual interests enabling better sales performance.

Criteo Customer Acquisition helps target new customers with the highest possibility to convert, using aggregated and anonymized shopping and browsing events and a performance-based acquisition solution that uses a transparent campaign acquisition model.

The software features include tools for connecting with more shoppers and target new customers across the 2B internet users. It assists in targeting shoppers that matter and helps separate new customers from existing ones across all devices, browsers, and apps with the help of Criteo Shopper Graph. It enables more conversions and increased sales with product recommendations tailored for each individual, enabling more conversions from new customers

What is Criteo Customer Acquisition used for?

Criteo Customer Acquisition is a Sales Engagement Software mainly used by its customers to Acquire Customers and Increase Sales & Revenue by Advertisement, Engagement Management and Lifetime Value Management .

What are the top features of Criteo Customer Acquisition?

Personalization, SEM and Dashboard are some of the top features of Criteo Customer Acquisition.

Who uses Criteo Customer Acquisition?

Criteo Customer Acquisition is used by Retail, Consumer Goods and Internet among other industries.

What are Criteo Customer Acquisition alternatives?

GMass, Ebsta Revenue Intelligence, Autoklose and Mailshake are popular alternatives for Criteo Customer Acquisition.

Where is Criteo Customer Acquisition located?

Criteo Customer Acquisition is headquartered at 387 Park Ave South, 12th Floor, New York, NY 10016.
lightning

Peers used Criteo Customer Acquisition for advertisement and engagement management

Criteo Customer Acquisition Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.63/5

Read Reviews (43)
Analytics

4.65/5

Read Reviews (70)
Custom Reports

4.65/5

Read Reviews (160)

Software Failure Risk Guidance

?

for Criteo Customer Acquisition

Overall Risk Meter

Low Medium High

Top Failure Risks for Criteo Customer Acquisition

Criteo S.A. News

Product

Criteo expands ChatGPT Ads integration across Europe

Criteo expands its integration with ChatGPT Ads to 31 European markets, enhancing its commerce advertising platform. This integration allows advertisers to leverage conversational AI for product discovery and connect it with broader cross-channel campaigns. Early results show higher conversion and click-through rates, with over 2,000 brands already using the service.

Partnership

Criteo expands retail media partnership with Loblaw

Criteo and Loblaw have expanded their retail media partnership, allowing Criteo to sell display advertising across Loblaw's email channels, including Shoppers Drug Mart and PC Optimum. This collaboration aims to enhance retail media opportunities in Canada by leveraging Criteo's commerce media platform to reach loyalty-linked audiences.

Executive

Criteo Appoints Connor McGogney as CFO and Cancels 4.5 Million Tr...

Criteo appoints Connor McGogney as CFO effective August 10, 2026, succeeding Sarah Glickman. McGogney, currently Chief Strategy Officer, will receive an annual salary of $515,000 and a target bonus of 75%. Additionally, Criteo cancels 4.5 million treasury shares, reducing its share capital.

Partnership

Criteo : and Loblaw AdvanceTM Partner to Expand Advertiser Access to ...

Criteo and Loblaw Advanceâ„¢ have partnered to expand advertiser access to Loblaw's premium retail media network in Canada. Criteo becomes a preferred demand partner, enhancing reach to Canadian shoppers through Loblaw's email display placements. This collaboration aims to create new opportunities for brands and agencies to connect with high-intent shoppers.

Criteo S.A. Profile

Company Name

Criteo S.A.

Company Website

//criteo.com

Year Founded

2005

HQ Location

387 Park Ave South, 12th Floor, New York, NY 10016

Employees

501-1000

Social

Financials

SERIES D