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CrowdTwist vs Referralcandy: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of CrowdTwist vs. Referralcandy is based on a specific set of business needs and context. The comparison uses 1865 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing CrowdTwist and Referralcandy

CrowdTwist, smile.io, Paytronix, etc., belong to a category of solutions that help Customer Loyalty Management, whereas Referralcandy, Talkable, InviteReferrals, etc., belong to a category of solutions that help Referral Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

CrowdTwist covers Loyalty Management with Omnichannel, Engagement Management with Omnichannel, Social Media Management with Social Media, Campaign Management with Promotions, etc.

Referralcandy focuses on Referral Management with Offline, Engagement Management, Loyalty Management with Offline, Campaign Management with Offline, etc.

"With the data we’ve captured from Oracle CrowdTwist, we’ve proven that the loyalty client is immensely valuable to our brand, making up about 20% of our customer base and, on average, 50 to 55% of revenue. " - Kellen Fitzgerald

"We have a few power users of our referral program, who have driven us a ton of referrals, and they’ve made a ton of money with it. " - Nathan Kleiner

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo CrowdTwist

Focus area

CrowdTwist is better than Referralcandy for

Software Failure Risk

  • medium

logo Referralcandy

Focus area

Referralcandy is better than CrowdTwist for

Software Failure Risk

  • medium

About

Loyalty Solution that Drive Engagement and loyalty through personalized, omnichannel experiences

Referral Program Software to grow sales through word-of-mouth marketing

Age

1977

2009

Financials

IPO

SEED

Business Need

Total Processes
(we found evidences for)

34

65

Total Goals
(we found evidences for)

10

13

Top Processes

Evidences indicate better relative satisfaction


customise loyalty program

create engagement based loyalty

identify target customers


engagement management

engaging and following up


campaign management


social media management

social media analytics

managing social media account

engaging on social media


sales document management

contract management


lifetime value management


segmentation and targeting


content management


competitive intelligence


personalized marketing


sales incentive management


discount management


promotion management


generation of new leads



helpdesk management



referral management


sending & publishing communications


communication management

sending & publishing communications


rating and review management


customer case management





knowledge management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Acquire customers

  • Increase customer life time value

  • Improve digital and social presence

  • Increase sales & revenue

  • Grow market share

  • Build brand awareness

  • Enter new markets internationally or locally

  • See 7 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Build brand awareness

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve digital and social presence

  • Improve consistency

  • Improve brand engagement

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • offline

  • point of sale

  • social media

  • e-mail

  • promotions

  • mobile

  • mobile app

  • user generated content

  • blogs

  • chat

  • website

  • Facebook

  • phone calls

  • review sites

  • Twitter

  • eBay

  • coupons

  • games

  • See 15 more
  • offline

  • point of sale

  • social media

  • e-mail

  • promotions

  • mobile

  • mobile app

  • user generated content

  • blogs

  • chat

  • website

  • Facebook

  • phone calls

  • review sites

  • Twitter

  • eBay

  • coupons

  • games

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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medium

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Security & Privacy Risk

No Data

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting