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Customer.io vs ExpertSender: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for ExpertSender medium
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Comparison Summary

This comparison report of Customer.io vs. ExpertSender is based on a specific set of business needs and context. The comparison uses 2078 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and ExpertSender

Customer.io, ExpertSender, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

ExpertSender focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.

"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does. " - Ben Spring

"Combined with ExpertSender’s technical and strategic support, their microsegmentation and marketing automation play an integral role in supporting our business. Driving sales and keeping our customers happy. I’d recommend their team and platform to ...anyone looking for an advanced marketing solution. " - Paweł Jedynak

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than ExpertSender for

Software Failure Risk

  • low

logo ExpertSender

Focus area

Software Failure Risk

  • medium

About

Send Automated Messages. Deliver Results.

Marketing Automation tool to grow ecommerce stores

Age

2012

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

34

Total Goals
(we found evidences for)

12

9

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (18)

sending & publishing communications

Read Reviews (107)

Read Reviews (14)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (89)

Read Reviews (25)

engaging and following up

Read Reviews (46)

Read Reviews (16)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (31)

training & onboarding

Read Reviews (42)

Read Reviews (1)

drip marketing

Read Reviews (27)

Read Reviews (0)

advertisement

Read Reviews (24)

Read Reviews (5)

campaign management

Read Reviews (22)

Read Reviews (12)

segmentation and targeting

Read Reviews (14)

Read Reviews (21)

social media management

Read Reviews (6)

Read Reviews (0)

social media analytics

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (5)

Read Reviews (2)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (1)

contact list management

Read Reviews (5)

Read Reviews (5)

rating and review management

Read Reviews (4)

Read Reviews (0)

helpdesk management

Read Reviews (4)

Read Reviews (7)

lifetime value management

Read Reviews (3)

Read Reviews (1)

loyalty management

Read Reviews (2)

Read Reviews (7)

identify target customers

Read Reviews (2)

Read Reviews (3)

customise loyalty program

Read Reviews (0)

Read Reviews (3)

content management

Read Reviews (2)

Read Reviews (0)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (0)

sales document management

Read Reviews (2)

Read Reviews (1)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

products & pricelist management

Read Reviews (1)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Improve consistency

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve efficiency

  • See 6 more

Top Channels

Channels Used

  • e-mail

  • offline

  • point of sale

  • website

  • omnichannel

  • display advertisement

  • social media

  • Facebook

  • newsletter

  • mobile

  • promotions

  • coupons

  • See 9 more

  • e-mail

  • offline

  • point of sale

  • website

  • omnichannel

  • display advertisement

  • social media

  • Facebook

  • newsletter

  • mobile

  • promotions

  • coupons

  • See 9 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting