Comparison Summary
This comparison report of Customer.io vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 5165 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Customer.io and OutboundEngine
Customer.io, OutboundEngine, Upland adestra, Marigold Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.
OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.
"Human error is a part of life but if we can avoid it, that’s ideal. With separate workspaces, I can keep our users’ information separate to avoid errors, and avoid having to send apology emails. " - Heloisa Assis
"If you're a small business owner looking for impressive marketing content to make you look good for a reasonable price, OutboundEngine is the company to work with. " - Fonda Hall
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Send Automated Messages. Deliver Results.
Marketing Automation platform to target new customers, build loyalty and close more business
Age
2012
Financials
SERIES A
SERIES C
Business Need
Total Processes
(we found evidences for)
65
77
Total Goals
(we found evidences for)
12
14
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Enhance customer relationships
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Increase sales & revenue
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Improve internal communications
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Grow market share
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Scale best practices
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Enter new markets internationally or locally
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Build brand awareness
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Launch new products
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Improve ROI
-
Improve brand engagement
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Improve efficiency
- See 9 more
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Acquire customers
-
Enhance customer relationships
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Improve digital and social presence
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Scale best practices
-
Build brand awareness
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Improve ROI
-
Grow market share
-
Improve brand engagement
-
Enter new markets internationally or locally
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Launch new products
-
Establish thought leadership
-
Increase sales & revenue
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Improve consistency
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Improve internal communications
- See 11 more
Top Channels
Channels Used
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social media
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e-mail
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newsletter
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website
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Facebook
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mobile
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phone calls
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Instagram
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offline
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LinkedIn
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mobile app
-
user generated content
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blogs
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point of sale
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promotions
-
Twitter
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Facebook page
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chat
-
print media
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on premises
-
review sites
-
mass media
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television
-
magazine
-
newspaper
-
events
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trade shows
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coupons
-
Yelp
-
text SMS
-
Facebook at work
-
video
- See 29 more
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social media
-
e-mail
-
newsletter
-
website
-
Facebook
-
mobile
-
phone calls
-
Instagram
-
offline
-
LinkedIn
-
mobile app
-
user generated content
-
blogs
-
point of sale
-
promotions
-
Twitter
-
Facebook page
-
chat
-
print media
-
on premises
-
review sites
-
mass media
-
television
-
magazine
-
newspaper
-
events
-
trade shows
-
coupons
-
Yelp
-
text SMS
-
Facebook at work
-
video
- See 29 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
