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Customer.io vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Customer.io vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 5165 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and OutboundEngine

Customer.io, OutboundEngine, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"Communicating with our audience in the right way at the right time with the right messages is critical for us to convert non-paying users into customers, which is why we trust Customer.io to manage and help us with those communications tactics. " - Hamish Elmslie

"Top-of-mind marketing won't change your business overnight. But when you do the legwork too, OutboundEngine more than pays for itself. " - Harrison Doezema

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than OutboundEngine for

Software Failure Risk

  • low

logo OutboundEngine

Focus area

OutboundEngine is better than Customer.io for

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

Marketing Automation platform to target new customers, build loyalty and close more business

Age

2012

Financials

SERIES A

SERIES C

Business Need

Total Processes
(we found evidences for)

65

77

Total Goals
(we found evidences for)

12

14

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up

engaging with scheduling & cadence


workflow management


training & onboarding




campaign management

campaign monitoring

campaign analytics


segmentation and targeting


social media management

social media analytics

engaging on social media

scheduling post to social media


customer feedback management

measuring customer satisfaction


contact list management



rating and review management



helpdesk management



lifetime value management



loyalty management

identify target customers

customise loyalty program




social media marketing


lead qualification


generation of new leads


sales document management

proposal & quote management


knowledge management


advocacy management


customer case management


conversion management




competitive intelligence





referral management




conference call management



outbound marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting