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Customer.io vs PushOwl: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Customer.io low Failure Risk for PushOwl low
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Comparison Summary

This comparison report of Customer.io vs. PushOwl is based on a specific set of business needs and context. The comparison uses 2326 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Customer.io and PushOwl

Customer.io, PushOwl, Upland adestra, Sailthru, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Customer.io covers Communication Management with E-Mail, Engagement Management with E-Mail, Workflow Management with E-Mail, Training & Onboarding with E-Mail, etc.

PushOwl focuses on Engagement Management with Offline, Content Management, Communication Management with E-Mail, Channel Marketing, etc.

"Mailchimp was so difficult to integrate and required so much manual work. The implementation was so easy with Customer.io, the automatic setup and integration. With a click of a button, we were able to immediately start sending campaigns to our user...s. Plus they didn’t have the workflows Customer.io does. " - Ben Spring

"Email, SMS, and web push complement each other very well. It's about being able to contact every one and having all these channels helps us access all our audience. " - Anthony Rosemond

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Customer.io

Focus area

Customer.io is better than PushOwl for

Software Failure Risk

  • low

logo PushOwl

Focus area

Software Failure Risk

  • low

About

Send Automated Messages. Deliver Results.

PushOwl | Web Push Notifications for your Shopify Store

Age

2012

Financials

SERIES A

PRIVATE

Business Need

Total Processes
(we found evidences for)

65

49

Total Goals
(we found evidences for)

12

12

Top Processes

Evidences indicate better relative satisfaction

communication management

Read Reviews (122)

Read Reviews (12)

sending & publishing communications

Read Reviews (107)

Read Reviews (12)

tracking & monitoring communications

Read Reviews (9)

Read Reviews (0)

engagement management

Read Reviews (89)

Read Reviews (33)

engaging and following up

Read Reviews (46)

Read Reviews (28)

engaging with scheduling & cadence

Read Reviews (3)

Read Reviews (0)

workflow management

Read Reviews (42)

Read Reviews (7)

training & onboarding

Read Reviews (42)

Read Reviews (1)

drip marketing

Read Reviews (27)

Read Reviews (0)

advertisement

Read Reviews (24)

Read Reviews (9)

campaign management

Read Reviews (22)

Read Reviews (9)

segmentation and targeting

Read Reviews (14)

Read Reviews (2)

social media management

Read Reviews (6)

Read Reviews (10)

social media analytics

Read Reviews (5)

Read Reviews (1)

engaging on social media

Read Reviews (0)

Read Reviews (4)

scheduling post to social media

Read Reviews (0)

Read Reviews (4)

customer feedback management

Read Reviews (5)

Read Reviews (1)

measuring customer satisfaction

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (5)

Read Reviews (1)

rating and review management

Read Reviews (4)

Read Reviews (2)

helpdesk management

Read Reviews (4)

Read Reviews (1)

lifetime value management

Read Reviews (3)

Read Reviews (1)

loyalty management

Read Reviews (2)

Read Reviews (9)

identify target customers

Read Reviews (2)

Read Reviews (2)

customise loyalty program

Read Reviews (0)

Read Reviews (2)

content management

Read Reviews (2)

Read Reviews (16)

content curation

Read Reviews (1)

Read Reviews (11)

social media marketing

Read Reviews (2)

Read Reviews (0)

lead qualification

Read Reviews (2)

Read Reviews (0)

generation of new leads

Read Reviews (2)

Read Reviews (2)

sales document management

Read Reviews (2)

Read Reviews (1)

proposal & quote management

Read Reviews (2)

Read Reviews (0)

knowledge management

Read Reviews (2)

Read Reviews (0)

promotion management

Read Reviews (0)

Read Reviews (6)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Build brand awareness

  • Launch new products

  • Improve ROI

  • Improve brand engagement

  • Improve efficiency

  • See 9 more

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Scale best practices

  • Build brand awareness

  • Increase average basket value

  • Improve efficiency

  • Grow market share

  • See 9 more

Top Channels

Channels Used

  • social media

  • promotions

  • e-mail

  • offline

  • point of sale

  • website

  • text SMS

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • newsletter

  • Instagram

  • on premises

  • games

  • video

  • mobile

  • See 15 more

  • social media

  • promotions

  • e-mail

  • offline

  • point of sale

  • website

  • text SMS

  • Facebook

  • user generated content

  • blogs

  • phone calls

  • coupons

  • newsletter

  • Instagram

  • on premises

  • games

  • video

  • mobile

  • See 15 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting