Demandbase One and RollWorks are leading Account Based Marketing solutions, each with distinct offerings. Demandbase One excels in engagement and account management for mid to large enterprises, emphasizing data analytics and custom reporting. RollWorks, on the other hand, focuses on lead generation and advertisement for a broader range of enterprises, offering robust custom reporting features and AI-powered insights. Both cater to different strategic business objectives depending on company size and focus.
Demandbase One: Demandbase One™ is a go-to-market platform for account-based B2B advertising, intent data, and AI. It goes beyond traditional ABM platforms for revenue teams.
AdRoll ABM (formerly RollWorks): RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.
Top use cases: Demandbase One vs AdRoll ABM (formerly RollWorks)
Use cases tied to Demandbase One and AdRoll ABM (formerly RollWorks) from verified data sources. Click any use case for supporting evidences.
| Demandbase One | AdRoll ABM (formerly RollWorks) |
|---|---|
Top Capabilities: Demandbase One vs AdRoll ABM (formerly RollWorks)
Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Industries: Demandbase One vs AdRoll ABM (formerly RollWorks)
Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.
Deployed Market Segments: Demandbase One vs AdRoll ABM (formerly RollWorks)
Share of peer evidence by company size for Demandbase One and AdRoll ABM (formerly RollWorks). Each product segments add up to 100%. Click any segment for supporting evidence.
| Demandbase One | AdRoll ABM (formerly RollWorks) | |
|---|---|---|
| Key Capabilities Supported | Demandbase One focuses on engagement and account management, supporting marketing workflows with capabilities like collaboration and campaign management. → | RollWorks offers comprehensive support for account management and generates new leads, excelling in digital marketing and advertisement. → |
| Business Goals | Demandbase One helps increase sales and acquire customers, emphasizing customer relationship enhancement and ROI improvement. → | RollWorks targets improving ROI and boosting sales, with a strong focus on customer acquisition and expanding market share. → |
| Core Features | Demandbase One stands out with custom reports, analytics, and an AI-powered environment, to facilitate data-driven decision-making. → | RollWorks provides notable custom reporting and AI-powered features, offering seamless integration and comprehensive data import solutions. → |
| Vendor Support | Demandbase One provides 24/7 support extensively, including chat and phone support options to assist users. → | RollWorks offers robust around-the-clock support, including chat and email, to thoroughly address customer issues. → |
| Segments and Industries | Demandbase One is predominantly used in IT and Telecommunications industries by mid to large enterprises. → | RollWorks caters to computer software and internet industries, widely serving large enterprises and financial services. → |
| Operational Alignment | Demandbase One aligns well with mid-market to large enterprise workflows, focusing on comprehensive engagement management. → | RollWorks is suited for varied enterprise scales including small businesses, with a strong operational fit for digital marketing efforts. → |
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Demandbase One and AdRoll ABM (formerly RollWorks): Best activities based on customer satisfaction
Most deployed common Activities for Demandbase One and AdRoll ABM (formerly RollWorks)
Why is Demandbase One and AdRoll ABM (formerly RollWorks) the best choice for Engagement Management?
"...This is a really useful tool for our sales teams in terms of seeing if their prospects are engaged...." Peer review by Verified Reviewer, Insurance
"...I start my morning searching the database using filters and then putting leads into an email cadence...." Peer review by Ethan B., Purchasing Manager
How does Demandbase One and AdRoll ABM (formerly RollWorks) facilitate Account Management?
"...Watch five on-demand demos of Demandbase One Go-To-Market (GTM) platform for B2B marketing and sales organizations...." Watch an On-Demand Demandbase Demo
"...I really enjoyed the precision targeting and ability to hyper focus on our ideal accounts with marketing efforts. ...." Peer review by Mike M., Demand Generation Manager, Marketing and Advertising
Why is Demandbase One and AdRoll ABM (formerly RollWorks) the best choice for Advertisement?
"...Advertising Display advertising is often thought of as a top-of-the-funnel tactic, focused on driving awareness and generating website traffic...." Ultimate Guide to Account-Based Marketing (with video)
"...Ads are served up to the right people and we have recently gotten comments that people are seeing our ads...." Peer review by User
Demandbase One in Action: Unique Activities
What benefits does Demandbase One offer for Lead Qualification?
"...With Demandbase, she can specify journey stage, territory, technographics, intent, industry and more for a truly segmented account list. ..." A Day in the Life of Demand Generation Marketing with Leanne
What makes Demandbase One ideal for Lead Engagement?
"...See which prospects are engaging with your website or researching relevant articles. ...." Peer review by Verified Reviewer, Marketing and Advertising
AdRoll ABM (formerly RollWorks) in Action: Unique Activities
What Are the key features of AdRoll ABM (formerly RollWorks) for Generation Of New Leads?
"...Lead Generation for IT professionals...." Peer review by Andy S., Information Technology and Services
What makes AdRoll ABM (formerly RollWorks) ideal for Campaign Management?
"...RollWorks is a user-friendly DSP specializing in running Account Based Marketing display campaigns...." Peer review by Agency
Integrations
Ecosystem partners each product commonly connects with.
Demandbase One
AdRoll ABM (formerly RollWorks)
News
Latest Demandbase One news
Liferay and Demandbase Partner to Deliver Account-Intelligent Digital Experiences
Liferay and Demandbase have formed a technology partnership to integrate Demandbase's ABM Intelligence with Liferay Data Platform. This integration enables B2B enterprises to deliver personalized digital experiences at the account level, enhancing customer engagement from the first interaction. The collaboration addresses the challenge of account-blind websites by providing firmographic data and a unified account view, improving marketing and sales efforts.
Latest AdRoll ABM (formerly RollWorks) news
NextRoll Names Jay Webster Chief Technology Officer as AdRoll Builds for the Next Era of Marketing Discovery
NextRoll has appointed Jay Webster as Chief Technology Officer to lead engineering efforts for AdRoll's AI-driven marketing platform. Webster, with extensive experience in martech and e-commerce, will focus on advancing the platform's AI capabilities and cross-channel performance. This move aligns with AdRoll's strategy to adapt to the evolving digital marketing landscape.
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