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AdRoll ABM (formerly RollWorks): Use-Cases, Insights and Reviews | 2025 Cuspera

4.57 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

(2413)

Purpose-built for B2B teams with omnichannel strategies

AI Powered

App Partner

AdRoll ABM (formerly RollWorks) Overview

RollWorks offers an ABM platform delivering over 5X the ROI of other solutions. The B2B tool effectively supports account-based marketing.

Use Cases

Customers recommend Account Management, Engagement Management, Advertisement, as the business use cases that they have been most satisfied with while using AdRoll ABM (formerly RollWorks).

Other use cases:

Generation Of New Leads
Campaign Management
Digital Marketing
Identify Target Customers
Segmentation And Targeting
Lead Engagement
Lead Qualification

See all use cases See less use cases

Business Priorities

Improve ROI and Increase Sales & Revenue are the most popular business priorities that customers and associates have achieved using AdRoll ABM (formerly RollWorks).

Other priorities:

Acquire Customers
Enhance Customer Relationships
Grow Market Share
Build Brand Awareness
Enter New Markets Internationally Or Locally
Scale Best Practices
Shorten Ramp Up Time
Improve Stakeholder Relations
Improve Efficiency
Launch New Products
Improve Digital And Social Presence

See all business priorities See less business priorities

AdRoll ABM (formerly RollWorks) Use-Cases and Business Priorities: Customer Satisfaction Data

AdRoll ABM (formerly RollWorks) works with different mediums / channels such as Website.

AdRoll ABM (formerly RollWorks)'s features include Personalization, Templates, SEM, etc. and AdRoll ABM (formerly RollWorks) support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also AdRoll ABM (formerly RollWorks) analytics capabilities include Analytics, and Custom Reports.

Reviews

"RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach." - Staisey Divorski

AdRoll ABM (formerly RollWorks), TaxDome, XiQ, VTS, Leandata, etc., all belong to a category of solutions that help Account Based Marketing. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for AdRoll ABM (formerly RollWorks)

Top Industries

Computer Software
Internet
Telecommunications

Popular in

Small Business
Mid Market
Enterprise

AdRoll ABM (formerly RollWorks) is popular in Computer Software, Internet, and Telecommunications and is widely used by Small Business, Mid Market, and Enterprise.

AdRoll ABM (formerly RollWorks) Customer wins, Customer success stories, Case studies

How can AdRoll ABM (formerly RollWorks) enhance your Account Management process?

RollWorks is a user-friendly platform that enables Account Based Marketing (ABM) campaigns through display advertising, providing precision targeting and hyper-focused marketing efforts. It is an effective tool for boosting return on investment (ROI) and reducing cost per click (CPC). However, despite its benefits, RollWorks may not always achieve the same level of success as other ABM platforms.

"...How NS1 built an ABM program that drove 69X increase on new pipeline creation in just 5 months...." Case Study NS1

What Are the key features of AdRoll ABM (formerly RollWorks) for Engagement Management?

The Engagement Management capabilities include automated email campaigns, follow-up processes, and lead nurturing, enabling users to target and engage accounts effectively. The platform allows for the creation of personalized outreach campaigns and leverages intent data to enhance engagement. Users have limited ability to access real-time reporting data directly.

"...Lead generation Engagement Triage emails coming from leads Lead Qualification...." Peer review by Keith M, Director of Sales

How does AdRoll ABM (formerly RollWorks) address your Advertisement Challenges?

Rollworks enables businesses to target specific accounts with personalized advertising campaigns. The software leverages CRM and marketing automation integration to deliver highly relevant ads based on real-time data, ensuring the ads reach the right audience. Rollworks can be limited by occasional errors when editing campaigns.

"...How Digital Guardian Increased Sales-Qualified Leads by 33% With RollWorks' ABM advertising, Digital Guardian's marketing team saw 4X R ... ..." Case Study PayScale

What benefits does AdRoll ABM (formerly RollWorks) offer for Generation Of New Leads?

Growlabs is a sales automation system that combines lead generation with automation to help businesses find new leads and improve sales outcomes. It identifies new leads in target accounts, provides highly pertinent ads, and generates leads in real time. However, the software is expensive.

"...Growlabs streamlines our sales cycle and makes for much faster lead generation...." Peer review by Agency

What Are the key features of AdRoll ABM (formerly RollWorks) for Campaign Management?

RollWorks facilitates the creation and execution of Account Based Marketing display campaigns. The platform offers campaign analytics to track performance metrics such as spend, reach, impressions, and clicks. RollWorks enhances collaboration through integrated reporting in Salesforce.

"...The two-way connection between RollWorks and Marketo Engage provides an enhanced view of potential buyers, mapping individuals to roles and accounts in order to show the impact and ROI of marketing campaigns through complex buying-committee-based sales cycles...." RollWorks Becomes a LaunchPoint Accelerate Partner, Adding Additional Data and Machine Learning Capabilities for Account-Based Marketing

11 buyers and buying teams have used Cuspera to assess how well AdRoll ABM (formerly RollWorks) solved their Account Based Marketing needs. Cuspera uses 2413 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Account Based Marketing needs.

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

CUSTOMERS	TESTIMONIALS
Staisey Divorski VP Marketing ENPLUG	RollWorks and HubSpot were two critical tools that helped us quickly turn around a strategic program that in the end has great reach. Testimonial By Staisey Divorski

Highspot - Computer Software

RollWorks helped Highspot improve their account-based marketing. Highspot used RollWorks to target and engage top enterprise accounts. The integration with Salesforce gave Highspot clear data and act...ionable insights. Marketing engagement with key accounts rose from 42% to 52%. About 40% of net new closed ARR in 2023 was influenced by RollWorks. Highspot saw a big boost in sales productivity and pipeline growth.

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Acadeum - Education

RollWorks helped Acadeum, a course-sharing platform for colleges, grow website traffic by 25% each quarter. Acadeum needed to reach a niche audience and struggled with small target groups using their... existing tools. RollWorks integrated with HubSpot and used AI-powered ABM advertising to identify and target in-market buyers. The platform improved lead quality and reporting accuracy. Acadeum launched campaigns quickly and saw more effective sales conversations and better engagement.

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PitchBook - Information Services

RollWorks helped PitchBook improve their account-based marketing. PitchBook used personalized ads and smarter targeting to focus on high-fit accounts. They cut their cost per click from $29 to $18 in... 15 days. Ad-influenced deals closed 14.94% faster, had a 24.32% higher win rate, and a 36.85% higher average deal size. Marketing-influenced accounts booked demos 2 days faster. The partnership made PitchBook's sales and marketing more efficient and effective.

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TELUS International - Information Technology And Services

RollWorks and LinkedIn helped TELUS International improve account-based marketing. TELUS faced challenges reaching key decision-makers in complex sectors. By integrating RollWorks with LinkedIn, TELU...S targeted and engaged accounts more precisely. In 2023, they reached over 76% of accounts and achieved a 0.21% click-through rate on LinkedIn campaigns. The solution used LinkedIn’s Lead Gen Forms and RollWorks’ analytics to deliver better results.

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Oracle Dyn - Information Technology And Services

RollWorks helped Oracle Dyn improve their retargeting campaigns. Oracle Dyn used RollWorks to bring back high-intent website visitors and saw a 4x return on investment. The RollWorks Marketo Connecto...r gave the team better visibility into their marketing impact, revealing they influenced 9% more marketing-qualified leads. In five months, Oracle Dyn increased MQLs by 28% and re-engaged 2.2% of churned accounts. The team credits RollWorks for consistent positive ROI and better lead generation.

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Coupa - Computer Software

RollWorks helped Coupa improve website engagement and conversions. Coupa used RollWorks' account-based platform for smart, segmented retargeting. They targeted procurement and finance personas with t...ailored ads. In one quarter, Coupa saw a 15% increase in click-through rate, a 2.5x increase in conversions, and a 54% decrease in cost per acquisition. Over 22 months, Coupa achieved 8.7x ROI on first-touch revenue and 7.3x ROI on multi-touch revenue.

Read more →

More AdRoll ABM (formerly RollWorks) Customer Stories...

The Evolution of RollWorks!

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Frequently Asked Questions(FAQ)

for AdRoll ABM (formerly RollWorks)

What is AdRoll ABM (formerly RollWorks)?

RollWorks is an ABM platform for marketing,sales teams to increase lead generation, close the deals faster and increase revenue.

RollWorks helps teams to Identify ideal customer profile (ICP), target accounts and key buyers. It provides funnel stage insights and website visitor insights. It helps in engaging high-fit accounts (even without a target account list) with digital advertising and sales automation. It helps in viewing detailed performance data for each account down to individual contacts and specific sales stages.

RollWorks uses artificial intelligence and machine learning for automating and optimizing the data.It comes with advanced ABM strategies with a target account list for account list creation, account scoring, account suggestion, account groups. It provides database of 320 million verified contacts to reach key decision makers with the campaign. It comes with Salesforce, Marketo, Hubspot integrations to sync information bidirectionally.

What is AdRoll ABM (formerly RollWorks) used for?

AdRoll ABM (formerly RollWorks) is a Account Based Marketing Software mainly used by its customers to Improve ROI and Increase Sales & Revenue by Account Management, Engagement Management and Advertisement .

What are the top features of AdRoll ABM (formerly RollWorks)?

Personalization, Templates and SEM are some of the top features of AdRoll ABM (formerly RollWorks).

Who uses AdRoll ABM (formerly RollWorks)?

AdRoll ABM (formerly RollWorks) is used by Computer Software, Internet and Telecommunications among other industries.

What are AdRoll ABM (formerly RollWorks) alternatives?

TaxDome, XiQ, VTS and Leandata are popular alternatives for AdRoll ABM (formerly RollWorks).

Where is AdRoll ABM (formerly RollWorks) located?

AdRoll ABM (formerly RollWorks) is headquartered at San Francisco, California.

lightning

Peers used AdRoll ABM (formerly RollWorks) for account management and engagement management

AdRoll ABM (formerly RollWorks) Competitors

More AdRoll ABM (formerly RollWorks) Alternatives...

AdRoll ABM (formerly RollWorks) Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	4.64/5 ★ Read Reviews (70)
Analytics	4.65/5 ★ Read Reviews (98)
Custom Reports	4.22/5 ★ Read Reviews (394)

AdRoll ABM (formerly RollWorks) Integrations

AdRoll ABM (formerly RollWorks) integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.22/5 ★

Read Reviews (38)

Data Import

4.13/5 ★

Read Reviews (161)

Asana

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Pipedrive

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Intercom

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Insightly CRM

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Formsite

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Few API Integrations for AdRoll ABM (formerly RollWorks)

Sendoso

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Typeform

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Slack

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for AdRoll ABM (formerly RollWorks)

Overall Risk Meter

Low Medium High

Top Failure Risks for AdRoll ABM (formerly RollWorks)

Adroll Profile

Company Name

Adroll

Company Website

https://www.adroll.com/

HQ Location

San Francisco, California

Social

Financials

IPO