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DoubleVerify vs InMarket: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of DoubleVerify vs. InMarket is based on a specific set of business needs and context. The comparison uses 1315 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing DoubleVerify and InMarket

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

DoubleVerify covers Advertisement, Communication Management with Offline, Engagement Management, Campaign Management, etc.

InMarket focuses on Advertisement with Mobile, Social Media Management, Engagement Management with Offline, Generation Of New Leads with Offline, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo DoubleVerify

Focus area

Software Failure Risk

  • low

logo InMarket

Focus area

Software Failure Risk

  • medium

About

DoubleVerify | help brands improve the effectiveness of their online advertising

Location Based Advertising

Financials

M&A

SERIES A

Business Need

Total Processes
(we found evidences for)

33

23

Total Goals
(we found evidences for)

10

12

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



loyalty management

identify target customers



lead qualification

lead qualification: technographic


social media management

social media analytics


generation of new leads



Top Goals

Goals Achieved

  • Launch new products

  • Improve visibility

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Improve ROI

  • See 7 more
  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Grow market share

  • Improve efficiency

  • Build brand awareness

  • Increase sales & revenue

  • Launch new products

  • Improve brand engagement

  • Scale best practices

  • Increase customer life time value

  • See 9 more

Top Channels

Channels Used

  • offline

  • mobile

  • on premises

  • video

  • display advertisement

  • mobile app

  • point of sale

  • social media

  • mass media

  • television

  • promotions

  • coupons

  • Twitter

  • website

  • review sites

  • Amazon

  • games

  • See 14 more
  • offline

  • mobile

  • on premises

  • video

  • display advertisement

  • mobile app

  • point of sale

  • social media

  • mass media

  • television

  • promotions

  • coupons

  • Twitter

  • website

  • review sites

  • Amazon

  • games

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting