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DoubleVerify vs MNTN Performance TV: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of DoubleVerify vs. MNTN Performance TV is based on a specific set of business needs and context. The comparison uses 1157 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing DoubleVerify and MNTN Performance TV

Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

DoubleVerify covers Advertisement, Communication Management with Offline, Engagement Management, Campaign Management, etc.

MNTN Performance TV focuses on Advertisement with Mass Media, Engagement Management with Website, Digital Marketing with Mass Media, Lifetime Value Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo DoubleVerify

Focus area

Software Failure Risk

  • low

logo MNTN Performance TV

Focus area

Software Failure Risk

  • medium

About

DoubleVerify | help brands improve the effectiveness of their online advertising

The Hardest Working Software in Television

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

33

39

Total Goals
(we found evidences for)

10

11

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



loyalty management

identify target customers



lead qualification

lead qualification: technographic


social media management

social media analytics





competitive intelligence


segmentation and targeting


lifetime value management



social media marketing


revenue cycle management


helpdesk management


Top Goals

Goals Achieved

  • Launch new products

  • Improve visibility

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Scale best practices

  • Improve efficiency

  • Improve digital and social presence

  • Improve ROI

  • See 7 more
  • Enter new markets internationally or locally

  • Increase customer life time value

  • Increase sales & revenue

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Improve efficiency

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • See 8 more

Top Channels

Channels Used

  • mass media

  • television

  • video

  • social media

  • website

  • mobile

  • display advertisement

  • Facebook

  • offline

  • review sites

  • Amazon

  • movies

  • promotions

  • mobile ads

  • phone calls

  • Twitter

  • channel partners

  • Netflix

  • games

  • on premises

  • e-mail

  • user generated content

  • blogs

  • mobile app

  • See 21 more
  • mass media

  • television

  • video

  • social media

  • website

  • mobile

  • display advertisement

  • Facebook

  • offline

  • review sites

  • Amazon

  • movies

  • promotions

  • mobile ads

  • phone calls

  • Twitter

  • channel partners

  • Netflix

  • games

  • on premises

  • e-mail

  • user generated content

  • blogs

  • mobile app

  • See 21 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting