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DrumUp vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of DrumUp vs. HubSpot is based on a specific set of business needs and context. The comparison uses 118037 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing DrumUp and HubSpot

DrumUp, MarketBeam, Employee Advocacy by Sprout Social, etc., belong to a category of solutions that help Advocacy Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

DrumUp covers Social Media Management with Social Media, Content Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

"DrumUp seems to be one of the only apps I've tried that actually finds stories related to my niche rather than the general category of 'marketing'. For the free option, you still get quite a lot of bang for your buck. " - Johnathan Bell

"HubSpot is a great tool and it's helping us to grow our business. We've enjoyed working with the onboarding and services teams, and they've both helped coach us to inbound marketing success. " - Claes Friberg

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo DrumUp

Focus area

DrumUp is better than HubSpot for

Software Failure Risk

  • low

logo HubSpot

Focus area

HubSpot is better than DrumUp for

Software Failure Risk

  • medium

About

Content Marketing & Social Media Management Tool

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

43

161

Total Goals
(we found evidences for)

7

23

Top Processes

Evidences indicate better relative satisfaction


social media management

scheduling post to social media

managing social media account

engaging on social media

social media analytics

monitoring social media


searching for content


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


advocacy management


social media marketing


performance management



create engagement based loyalty





training & onboarding


generation of new leads




category management


products & pricelist management



calendar management


touchpoint management


channel management


sales document management

proposal & quote management





helpdesk management




creating contact list




enriching contact list


contact list management

creating contact list

enriching contact list





conversion management



measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score





call transcription




sales call management

call transcription



creating knowledge base



knowledge management

creating knowledge base


lead qualification: demographic


lead qualification: behavioural


lead qualification: technographic


lead qualification: firmographic


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic




competitive intelligence



rating and review management


relationship management


personalized marketing



lifetime value management





business development


segmentation and targeting


promotion management


pipeline management




discount management


trade show marketing



create learning path


track learning progress


courses & assessment

create learning path

track learning progress



database marketing


influencer marketing




international marketing


referral management


subscription management


community building


follower management





sales review & feedback



revenue cycle management


relationship marketing




distribution management


customer case management



conference call management



reputation management







opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • See 4 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting