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Emma Email Marketing vs ActiveCampaign: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Emma Email Marketing vs. ActiveCampaign is based on a specific set of business needs and context. The comparison uses 21029 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Emma Email Marketing and ActiveCampaign

Emma Email Marketing, Robly, Pinpointe, etc., belong to a category of solutions that help Email Marketing, whereas ActiveCampaign, Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Emma Email Marketing covers Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Advertisement with E-Mail, etc.

ActiveCampaign focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Contact List Management with E-Mail, etc.

"The fact that our store managers are able to log into Emma and feel comfortable creating emails really means a lot. That, plus the approvals process have saved us a ton of time and keep the brand on point—which is crucial. " - Carl Dickerson

"Automation recipes have allowed me to re-engage with my audience. I was able to begin with simple recipes to start and move onto more complicated automations to better connect with my customers. " - Himanshi Munshaw Luhar

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Emma Email Marketing

Focus area

Emma Email Marketing is better than ActiveCampaign for

Software Failure Risk

  • medium

logo ActiveCampaign

Focus area

ActiveCampaign is better than Emma Email Marketing for

Software Failure Risk

  • medium

About

Email Marketing Software That Works For You | Emma Email ...

CXA Platform to engage with their customers

Age

2003

2003

Financials

M&A

SERIES C

Business Need

Total Processes
(we found evidences for)

75

133

Total Goals
(we found evidences for)

14

18

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


campaign monitoring


contact list management

creating contact list





sales document management

contract management

proposal & quote management



content publishing

searching for content


training & onboarding





social media management

social media analytics

monitoring social media

scheduling post to social media

engaging on social media


generation of new leads




loyalty management

identify target customers


products & pricelist management


segmentation and targeting



lead qualification

lead qualification: technographic

lead qualification: demographic


personalized marketing


customer feedback management

measuring customer satisfaction


conference call management


promotion management



competitive intelligence


account management



international marketing



knowledge management




conversion management



social media marketing


rating and review management



trade show marketing


courses & assessment

create learning path


relationship marketing







pipeline management


relationship management



lifetime value management


discount management






referral management


business development


outbound marketing



meeting management


sales call management

meeting management


community building


subscription management



calendar management




follower management



performance management




membership management



channel management


sales commission management



touchpoint management




database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Increase sales & revenue

  • Improve internal communications

  • Establish thought leadership

  • Improve brand engagement

  • Improve digital and social presence

  • Launch new products

  • Improve consistency

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Grow market share

  • Increase customer life time value

  • Improve brand engagement

  • Improve digital and social presence

  • Improve efficiency

  • Manage risk

  • Shorten ramp up time

  • Improve stakeholder relations

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more
  • e-mail

  • website

  • social media

  • newsletter

  • phone calls

  • text SMS

  • chat

  • offline

  • promotions

  • user generated content

  • blogs

  • Facebook

  • mobile

  • on premises

  • mass media

  • point of sale

  • mobile app

  • coupons

  • video

  • trade shows

  • omnichannel

  • games

  • support groups

  • Facebook at work

  • LinkedIn

  • events

  • Instagram

  • display advertisement

  • Pinterest

  • causes and charity

  • channel partners

  • review sites

  • out of home

  • brochure

  • G2crowd

  • Slack

  • See 33 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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low

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Business Setting