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Epsilon PeopleCloud vs Selligent Marketing Cloud: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Epsilon PeopleCloud vs. Selligent Marketing Cloud is based on a specific set of business needs and context. The comparison uses 1996 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Epsilon PeopleCloud and Selligent Marketing Cloud

Epsilon PeopleCloud, Moosend, Vertical Response Email Marketing, etc., belong to a category of solutions that help Email Marketing, whereas Selligent Marketing Cloud, Cordial Platform, Oracle Responsys, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Epsilon PeopleCloud covers Advertisement with Mobile, Engagement Management, Communication Management with E-Mail, Social Media Management with Website, etc.

Selligent Marketing Cloud focuses on Digital Marketing with Mobile, Engagement Management with E-Mail, Campaign Management with E-Mail, Competitive Intelligence with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Epsilon PeopleCloud

Focus area

Software Failure Risk

  • low

logo Selligent Marketing Cloud

Focus area

Software Failure Risk

  • low

About

Email Marketing platform - Create more meaningful Connections - rooted in privacy and driven by AI

Marketing Automation to engage customers across all critical channels.

Age

1969

1988

Financials

M&A

M&A

Business Need

Total Processes
(we found evidences for)

64

58

Total Goals
(we found evidences for)

15

12

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications


social media management

social media analytics


loyalty management

identify target customers




personalized marketing


competitive intelligence


campaign management



training & onboarding


international marketing


lifetime value management




generation of new leads



reputation management


contact list management


lead qualification

lead qualification: behavioural



trade show marketing


sales document management


workflow management


content management

content publishing


segmentation and targeting





customer feedback management

measuring customer satisfaction


relationship marketing


touchpoint management


channel management


conversion management



relationship management


knowledge management


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Improve ROI

  • Enter new markets internationally or locally

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Launch new products

  • Increase customer life time value

  • Improve brand engagement

  • Grow market share

  • Improve digital and social presence

  • Increase average basket value

  • Scale best practices

  • Establish thought leadership

  • Improve internal communications

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Scale best practices

  • Improve efficiency

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • omnichannel

  • mobile

  • mobile app

  • social media

  • website

  • text SMS

  • print media

  • newspaper

  • display advertisement

  • out of home

  • brochure

  • offline

  • user generated content

  • blogs

  • promotions

  • coupons

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 19 more
  • e-mail

  • omnichannel

  • mobile

  • mobile app

  • social media

  • website

  • text SMS

  • print media

  • newspaper

  • display advertisement

  • out of home

  • brochure

  • offline

  • user generated content

  • blogs

  • promotions

  • coupons

  • on premises

  • events

  • trade shows

  • review sites

  • Amazon

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting