Epsilon PeopleCloud - Email Marketing: Use Cases, Capabilities & Competitors

Epsilon helped Waitrose boost sales for a premium sourdough brand. The campaign used Waitrose first-party data to target food lovers online and in-store. Offsite ads reached shoppers as they searched... for meal ideas. The campaign achieved a 13:1 SKU ROAS and tracked over 19,000 in-store orders. 24% of orders came from new customers, expanding the brand’s buyer base.
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Epsilon Retail Media helped a national quick-service restaurant brand reach 8.7 million new prospects. The campaign used offsite retail media to target new customers who had not engaged with the bran...d before. 73% of conversions happened within four days of ad exposure. The brand expanded its audience and drove fast conversions. Closed-loop measurement showed how quickly new audiences took action.
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Epsilon Accelerate helped a premium fashion brand boost ROI by 44:1. The brand used advanced onsite personalization to increase email lead generation by 33%. Lead-to-customer conversions improved by ...30%. Dynamic exit intent messages reduced cart abandonment and lifted average order values. Personalized journeys drove conversion rates up to 34% for targeted users.
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Epsilon and John Lewis ran a campaign for a prestige skincare brand. They used John Lewis’ beauty data to target new and lapsed buyers. The campaign combined display and online video ads. It achieved... an 11:1 return on ad spend and £7.47 cost per acquisition. 70% of orders came from new or lapsed customers. Online video had a 75% completion rate, and store visits rose to 8.7 per 1,000 impressions.
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Epsilon and John Lewis helped a global premium fashion brand reach new and lapsed customers. The campaign used real purchase data to target high-value, style-focused shoppers. Creative ads inspired a...ffluent audiences and excluded existing customers for efficiency. The campaign achieved a 17:1 return on ad spend and a £9.62 cost per acquisition. 58% of orders came from new customers, and 42% from lapsed buyers, driving incremental growth.
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Epsilon Retail Media and Epsilon Digital helped a national CPG brand reach 38% new prospects using CTV and display ads. The brand wanted to boost sales and engage both current and new customers for a... product launch. Epsilon used cross-channel, identity-driven targeting to find high-value shoppers. The campaign achieved a 3x higher conversion rate and 21% more orders per converter. Combining CTV with display improved campaign performance and expanded audience reach.
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