Epsilon PeopleCloud - Email Marketing: Use Cases, Capabilities & Competitors

Epsilon Underwriting has integrated RedSky Insurance, a specialist marine underwriting agency, to manage increasing compliance burdens and enhance service offerings. RedSky's policies and transaction...s are now administered by Epsilon, combining RedSky's marine expertise with Epsilon's national platform. This integration aims to improve operational efficiency and expand market offerings for brokers.
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Epsilon Retail Media helped a national quick-service restaurant brand reach 8.7 million new prospects. The campaign used offsite retail media to target new customers who had not engaged with the bran...d before. 73% of conversions happened within four days of ad exposure. The brand expanded its audience and drove fast conversions. Closed-loop measurement showed how quickly new audiences took action.
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Epsilon helped Waitrose boost sales for a premium sourdough brand. The campaign used Waitrose first-party data to target food lovers online and in-store. Offsite ads reached shoppers as they searched... for meal ideas. The campaign achieved a 13:1 SKU ROAS and tracked over 19,000 in-store orders. 24% of orders came from new customers, expanding the brand’s buyer base.
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Epsilon Accelerate helped a premium fashion brand boost ROI by 44:1. The brand used advanced onsite personalization to increase email lead generation by 33%. Lead-to-customer conversions improved by ...30%. Dynamic exit intent messages reduced cart abandonment and lifted average order values. Personalized journeys drove conversion rates up to 34% for targeted users.
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Epsilon and John Lewis ran a campaign for a prestige skincare brand. They used John Lewis’ beauty data to target new and lapsed buyers. The campaign combined display and online video ads. It achieved... an 11:1 return on ad spend and £7.47 cost per acquisition. 70% of orders came from new or lapsed customers. Online video had a 75% completion rate, and store visits rose to 8.7 per 1,000 impressions.
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Epsilon and John Lewis helped a global premium fashion brand reach new and lapsed customers. The campaign used real purchase data to target high-value, style-focused shoppers. Creative ads inspired a...ffluent audiences and excluded existing customers for efficiency. The campaign achieved a 17:1 return on ad spend and a £9.62 cost per acquisition. 58% of orders came from new customers, and 42% from lapsed buyers, driving incremental growth.
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