Epsilon PeopleCloud - Email Marketing: Use Cases, Capabilities & Competitors

Epsilon helped Walgreens personalize wellness for over 105 million myWalgreens members. Walgreens used Epsilon’s loyalty technology to better understand and engage customers. Epsilon Digital enabled ...real-time, data-driven ad personalization. Walgreens Advertising Group, powered by Epsilon, drove $315M in incremental digital media sales in one year and $10M in revenue in one quarter. The partnership strengthened customer relationships and improved health outcomes.
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Epsilon Digital helped a regional bank improve digital marketing. The bank wanted better customer views and more relevant messaging. Epsilon matched 67% of the bank’s customers to privacy-protected p...rofiles. This let the bank identify people across devices and channels. The campaigns increased new deposit accounts and online engagement. The bank could now track ROI and reach the right prospects.
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JustFab used Epsilon's Abacus [ONE] data and modeling to improve VIP customer acquisition. They targeted prospects with direct mail, leading to faster fulfillment and a larger customer base. VIP memb...ers acquired through Abacus had a 108% higher lifetime value in Fall and 163% higher in Spring compared to other channels. The solution maximized marketing ROI and delivered more valuable customers. Monica Deretich, Vice President of Marketing & CRM at JustFab, praised the results.
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Epsilon Digital helped Hot Topic boost sales and scale customer acquisition. Hot Topic used Epsilon's digital media solutions to deliver 45 million personalized conversations monthly. The campaign dr...ove a $10:1 incremental return on ad spend from retention. Hot Topic acquired 41,000 new customers and achieved a lower CPA than their goal. Personalized messaging targeted both existing and new prospects for better engagement.
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Homes & Villas by Marriott Bonvoy wanted to stand out in the crowded home rental market. For their 4th anniversary, they launched a campaign offering 40,000 Marriott Bonvoy Points for stays of 4 or m...ore nights. Epsilon helped them run a global, multi-touch email program to boost awareness and engagement. The campaign used targeted content and send-time optimization to reach new and loyal customers. This led to the highest monthly bookings since their email program began in 2020.
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Epsilon Accelerate helped a global footwear retailer boost conversions and average order value during Black Friday and Cyber Week. The retailer used website personalization, including overlays, toast...ers, and progress bars, to guide shoppers and reinforce promotions. This approach increased year-over-year average order value by 12% and overlay conversion rate by 6%. The retailer also reduced bounce rates without using intrusive promotions. Consistent messaging built trust and improved the customer journey.
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