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ExpertSender vs Zoho Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ExpertSender vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 742 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ExpertSender and Zoho Marketing Automation

ExpertSender, Zoho Marketing Automation, Actito, Makesbridge, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ExpertSender covers Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"We successfully migrated our marketing automation operations for 7 countries to ExpertSender in only 30 days. This allowed us to send highly relevant behavior-based campaigns before, a very hectic period of the year. Since January, we’ve been levera...ging transactional data in data-driven campaigns to boost repeat purchases throughout the customer’s journey. We expect sales coming from marketing automation to double by the end of the year. " - Marcin Nawrocki

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ExpertSender

Focus area

ExpertSender is better than Zoho Marketing Automation for

Software Failure Risk

  • medium

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Marketing Automation tool to grow ecommerce stores

Marketing automation software for faster business growth

Age

1996

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

34

22

Total Goals
(we found evidences for)

9

4

Top Processes

Evidences indicate better relative satisfaction


workflow management


engagement management

engaging and following up


segmentation and targeting


communication management

sending & publishing communications


campaign management


loyalty management

customise loyalty program

identify target customers


helpdesk management


contact list management





products & pricelist management




customer feedback management



personalized marketing


conversion management


generation of new leads


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Improve consistency

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more
  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting