Overview: Falcon.io (now Brandwatch Social Media Management) and Later Platform as Social Media Marketing Category solutions.

Falcon.io (Brandwatch Social Media Management) offers robust social media management and communication tools, primarily attracting enterprise and marketing sectors with its strong emphasis on data import/export and analytics. Later Platform leans towards smaller markets, focusing on social media scheduling and engagement, particularly for Instagram, making it a perfect fit for brand awareness and customer acquisition efforts in retail and education sectors.

Falcon.io (now Brandwatch Social Media Management) and Later Platform: Best Use cases based on the customer satisfaction data

Falcon.io (now Brandwatch Social Media Management)

4.2

Later Platform

4.4

Key Capabilities Supported

Falcon.io excels in social media and communication management, enhancing content engagement and publishing efficiency. read more →

Later Platform offers solid social media and communication tools, focusing on scheduling and engagement. read more →

Business Goals

Falcon.io supports users in improving their digital presence and customer relations while boosting brand awareness and market entry. read more →

Later Platform aids in brand awareness and customer acquisition, with efforts in improving social presence and launching new products. read more →

Core Features

Falcon.io features custom reports, advanced analytics, and secure data handling, meeting the needs of data-focused users. read more →

Later Platform provides custom reporting and analytics with an emphasis on integration and migration ease. read more →

Vendor Support

Falcon.io users benefit from 24/7 support and versatile communication options including chat and email. read more →

Later Platform provides 24/7 support, with limited phone and email contact. read more →

Segments and Industries

Falcon.io is popular with marketing and advertising firms, serving mostly large enterprises and education sectors. read more →

Later Platform suits retail and education sectors, primarily engaging large enterprises. read more →

Operational Alignment

Falcon.io integrates seamlessly into enterprise workflows, offering tools for complex operations. read more →

Later Platform fits well with smaller operational scales, particularly in asynchronous content planning and publishing. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

Phone Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

24/7 Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Later Platform

How can Falcon.io (now Brandwatch Social Media Management) and Later Platform enhance your Social Media Management process?

Falconio Now Brandwatch Social Media Management and Later Platform both help manage social media posts. Falconio Now Brandwatch Social Media Management offers more comprehensive features, including social listening, engagement, and analytics. Later Platform focuses primarily on scheduling posts and offers features like hashtag management and caption saving. Falconio Now Brandwatch Social Media Management is more complex and requires more technical expertise to use, while Later Platform is easier to use and manage.

"...Transitioning monitoring of social media from a marketing-focused social team to a customer support/service team...." Peer review by Bret N., Consumer Services

"...I like the feature for the custom links in the bio, I like that you can edit each post for each social media platform before posting..." Peer review by Aleksandra C., Freelance Graphic Designer and Marketing Expert

How does Falcon.io (now Brandwatch Social Media Management) and Later Platform address your Communication Management Challenges?

Falconio Now Brandwatch Social Media Management and Later Platform both allow users to schedule and publish social media posts across multiple platforms. Falconio Now Brandwatch Social Media Management also offers social media listening and analytics tools, while Later Platform focuses primarily on scheduling. Both tools have limitations. Falconio Now Brandwatch Social Media Management cannot schedule posts to Instagram and Pinterest. Later Platform cannot automatically publish videos without user interaction.

"...Other than the benefits I mentioned above (the copy feature, day/calendar views, etc), I really like the setup of the Engage tool for easily tracking and monitoring social comments...." Peer review by Madison K, Social Media Coordinator

"...saver which allows me to schedule social media posts in bulk. ...." Peer review by Marina M., Photographer

How does Falcon.io (now Brandwatch Social Media Management) and Later Platform facilitate Engagement Management?

Falconio Now Brandwatch Social Media Management provides tools for social media listening, engagement, publishing, and analytics. Later Platform focuses on scheduling and managing content for social media platforms, particularly Instagram. Both tools offer insights into engagement and best posting times. Falconio Now Brandwatch Social Media Management provides more comprehensive analytics and customer data management features, but it has limitations in tracking previous user interactions and its mobile apps are sometimes buggy.

"...The tweet and Facebook creation screens are brilliant at helping agents create good engaging content...." Peer review by Matt W., Government Administration

"...Later will send notifications and it's great in keeping up with the analytics of how and when posts are made increases user interaction. ...." Peer review by Karina S., Student , Real Estate

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Later Platform for Content Management?

Falconio Now Brandwatch Social Media Management and Later Platform both allow users to plan, schedule, and track social media content. Falconio Now Brandwatch Social Media Management provides a centralized platform for managing content across multiple channels, while Later Platform focuses primarily on managing visual content for Instagram. Falconio Now Brandwatch Social Media Management offers robust analytics and campaign planning features, while Later Platform excels in content organization and visual scheduling. However, both platforms have limitations, such as occasional publishing errors and limited cross-platform calendar views.

"...It is then very easy for each social media manager (for each market) to access the content, localise and publish the content to multiple channels...." Peer review by Katie C., Internet

"...By seeing your content in the same layout it will be posted allows you to arrange your content in an order that allows the images to look cohesive. . ...." Peer review by Sarah P., Virtual Assistant, Media Production

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Collaboration?

Later Platform in Action: Unique Use Cases

Alternatives

4.4 5

★ ★ ★ ★ ★ ☆ ☆ ☆ ☆ ☆

Falcon.io (now Brandwatch Social Media Management) vs. Later Platform: Comparing Best Social Media Marketing Solutions 2025

Overview: Falcon.io (now Brandwatch Social Media Management) and Later Platform as Social Media Marketing Category solutions.

Falcon.io (now Brandwatch Social Media Management) and Later Platform: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison

Failure Risk Guidance?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Most deployed common Use Cases for Falcon.io (now Brandwatch Social Media Management) and Later Platform

How does Falcon.io (now Brandwatch Social Media Management) and Later Platform address your Communication Management Challenges?

How does Falcon.io (now Brandwatch Social Media Management) and Later Platform facilitate Engagement Management?

What Are the key features of Falcon.io (now Brandwatch Social Media Management) and Later Platform for Content Management?

Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases

Why is Falcon.io (now Brandwatch Social Media Management) the best choice for Collaboration?

Later Platform in Action: Unique Use Cases

Alternatives

Later Platform

Tagboard

CommonSpot CMS

Playbuzz Authoring Platform

Manageflitter

Business Setting