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Forrester Analytics vs Funnel: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Forrester Analytics vs. Funnel is based on a specific set of business needs and context. The comparison uses 8160 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Forrester Analytics and Funnel

Forrester Analytics, Funnel, Nielsen, Capterra, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Forrester Analytics covers Engagement Management, Account Management, Advertisement with Social Media, Communication Management, etc.

Funnel focuses on Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Forrester Analytics

Focus area

Forrester Analytics is better than Funnel for

Software Failure Risk

  • medium

logo Funnel

Focus area

Funnel is better than Forrester Analytics for

Software Failure Risk

  • low

About

Forrester Analytics | helps you understand and anticipate customers, whether they are consumers or B2B buyers

Funnel | Automated Data Collection & Marketing Reports

Age

1983

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

127

48

Total Goals
(we found evidences for)

20

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up




communication management

sending & publishing communications



customer feedback management

measuring customer satisfaction

measuring net promoter score



content management

content publishing


social media management

social media analytics

engaging on social media


loyalty management

customise loyalty program

identify target customers



lead qualification

lead qualification: technographic



lifetime value management


competitive intelligence


sales document management

contract management

proposal & quote management


generation of new leads



helpdesk management


campaign management

campaign analytics



workflow management


international marketing


products & pricelist management


rating and review management


training & onboarding


contact list management





knowledge management


business development


influencer marketing



channel management



touchpoint management




social media marketing



relationship management




advocacy management



conversion management




segmentation and targeting


customer case management


community building



outbound marketing




performance management



personalized marketing


conference call management



sales call management


trade show marketing





opportunity management




revenue cycle management


courses & assessment

create learning path


Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Grow market share

  • Scale best practices

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Improve digital and social presence

  • Improve brand engagement

  • Improve stakeholder relations

  • Increase customer life time value

  • Build brand awareness

  • Launch new products

  • Manage risk

  • Improve efficiency

  • Improve internal communications

  • Improve consistency

  • Increase average basket value

  • Improve visibility

  • See 17 more
  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • social media

  • Facebook

  • LinkedIn

  • website

  • chat

  • Whatsapp

  • mobile

  • e-mail

  • games

  • offline

  • trade shows

  • review sites

  • Amazon

  • video

  • Snapchat

  • Twitter

  • mobile app

  • See 14 more
  • social media

  • Facebook

  • LinkedIn

  • website

  • chat

  • Whatsapp

  • mobile

  • e-mail

  • games

  • offline

  • trade shows

  • review sites

  • Amazon

  • video

  • Snapchat

  • Twitter

  • mobile app

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting