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FullContact vs Mapp Intelligence: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of FullContact vs. Mapp Intelligence is based on a specific set of business needs and context. The comparison uses 1639 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing FullContact and Mapp Intelligence

FullContact, and Mapp Intelligence belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

FullContact covers Engagement Management, Contact List Management, Lead Qualification, Personalized Marketing with Social Media, etc.

Mapp Intelligence focuses on Engagement Management, Lead Analytics, Forecasting, Lifetime Value Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo FullContact

Focus area

Software Failure Risk

  • medium

logo Mapp Intelligence

Focus area

Mapp Intelligence is better than FullContact for

Software Failure Risk

  • low

About

FullContact: Identity Resolution & Data Insights Solutions

Customer intelligence and marketing analytics platform to turn data into insights, and insights into action

Age

2010

1998

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

55

35

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


contact list management

enriching contact list

creating contact list


lead qualification

lead qualification: technographic

lead qualification: firmographic


personalized marketing


loyalty management

identify target customers


training & onboarding



social media management

managing social media account


communication management

sending & publishing communications



segmentation and targeting


campaign management


community building


sales document management

proposal & quote management





business development


products & pricelist management



generation of new leads


lifetime value management






customer case management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • Launch new products

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Increase customer life time value

  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Increase sales & revenue

  • Increase average basket value

  • Improve consistency

  • See 8 more

Top Channels

Channels Used

  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more
  • website

  • e-mail

  • text SMS

  • omnichannel

  • offline

  • point of sale

  • mass media

  • television

  • mobile

  • mobile app

  • social media

  • user generated content

  • blogs

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting