Mapp Intelligence Overview

Mapp Intelligence uses previous transaction data, browsing behavior, and contact history to provide accurate predictions and insights about customers. Features include customer insights, smart alerts, and customer journey analysis.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Intelligence.

Other use cases:

  • Channel Marketing
  • Lifetime Value Management
  • Digital Marketing
  • Lead Qualification
  • Campaign Management
  • Funnel Analysis
  • Generation Of New Leads
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Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Intelligence.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Increase Average Basket Value
  • Improve Consistency
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Mapp Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Intelligence's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Intelligence support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Mapp Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better." - Steven Doak

Mapp Intelligence, Amperity Customer Data Management, NGDATA, mParticle, Tealium Audiencestream CDP, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Intelligence

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Intelligence is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Mapp Intelligence Use Cases

Why is Mapp Intelligence the best choice for Engagement Management?

How can Mapp Intelligence optimize your Lead Analytics Workflow?

What Are the key features of Mapp Intelligence for Channel Marketing?

23+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Mapp Intelligence solved their Customer Data Platform needs. Cuspera uses 629 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE

We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Intelligence testimonial

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
Mapp Intelligence testimonial

Gaetano Gasperini

General Manager

ePRICE

We wanted a single technological solution that included all the necessary features for the activation of omnichannel marketing campaigns, without relying on multiple external suppliers. After a careful examination of various vendors, we decided to choose Mapp, a partner that we believe to be reliab...le and suitable to meet our growth needs. Mapp Cloud allows us to analyze and make the best use of the data in our possession, by activating marketing campaigns that will provide our customers with a hyper-personalized experience.

Testimonial By Gaetano Gasperini
Mapp Intelligence testimonial

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel

Case Studies

COMPANY INDUSTRY CASE STUDIES
Mapp Intelligence case study
Retail
Retail
Case Study ePRICE

Learn How using Mapp, ePRICE is able to optimize the operations across their whole team, allowing them to spend more time on strategy and planning.

Read More
Mapp Intelligence case study
Apparel & Fashion
Apparel & Fashion
Case Study Vivienne Westwood

How Vivienne Westwood Leads The Way For Tailored Communications At Scale With Mapp

Read More
Mapp Intelligence case study
Retail
Retail
Case Study Acuitis

How with Mapp, Acuitis has greater flexibility in their cross-channel campaigns

Read More

Video

Collect: Analyze and Activate Your Data With Mapp Intelligence

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mapp Intelligence

What is Mapp Intelligence?

Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.

Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.

What is Mapp Intelligence used for?

Mapp Intelligence is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Intelligence?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Intelligence.

Who uses Mapp Intelligence?

Mapp Intelligence is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Intelligence alternatives?

Amperity Customer Data Management, NGDATA, MParticle and Tealium Audiencestream CDP are popular alternatives for Mapp Intelligence.

Where is Mapp Intelligence located?

Mapp Intelligence is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Intelligence for engagement management and lead analytics

Mapp Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5 ★

Read Reviews (47)
Analytics

4.83/5 ★

Read Reviews (174)
Custom Reports

4.78/5 ★

Read Reviews (98)

Software Failure Risk Guidance

?

for Mapp Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Intelligence

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Financials

PRIVATE