Mapp Intelligence - Customer Data Platform: Use Cases, Capabilities & Competitors

Mapp Marketing Cloud helped Acuitis connect online and in-store data for a seamless customer experience. Acuitis used the platform to run personalized, cross-channel marketing campaigns. They saw a 9...9% boost in email deliverability rate. Bounce rates dropped by 80%. Click-through rates increased by 40%. Mapp supported Acuitis with automation, segmentation, and ongoing marketing actions.
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Mapp Marketing Cloud helped Peacocks, a UK fashion retailer, fix a big email deliverability problem. Microsoft open rates had dropped from 50% to 9%. Mapp cleaned legacy data, added real-time email v...erification, and created special segments for Microsoft addresses. They also improved list hygiene and reactivation journeys. Open rates rose to 60-70%. Revenue per 1000 sendouts increased by 54%. Attributed revenue grew by 2%.
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Mapp Marketing Cloud helped Monte-Carlo Société des Bains de Mer (SBM) unify customer data from multiple luxury hotels, casinos, and restaurants. SBM used Mapp to personalize marketing campaigns and ...put the customer at the center of their strategy. The platform enabled SBM to track campaign performance and optimize communications. SBM achieved a 25% average email open rate across all campaigns and a 50% open rate for loyal customers. The 'Escapade à Monaco' campaign deepened customer knowledge and improved offer targeting.
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Mapp Cloud helped Freesat, a UK satellite TV service, become more data-driven and improve marketing. Freesat needed to raise awareness and personalize customer journeys. Mapp integrated with their te...ch stack to create single customer views. Freesat can now personalize messages for prospects and customers. The platform lets them capture more data and automate campaigns. Freesat is now better at serving customers and growing their business.
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Mapp Intelligence helped The Digital Public Library improve user experiences for 5.5 million users. They integrated user data from many sources and made sure everything followed GDPR rules. This let ...them deliver better content and personalize user interactions. The library used real-time analytics to guide their digital strategy and focus on what users needed most. They now have full visibility into user behavior and can monitor many metrics for their content.
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Mapp Fashion helped House of Bruar fix Google Merchant Center issues like mismatched availability and price. They enriched product data with clearer terms and seasonal descriptors. This led to a 38.1...% increase in ROAS, 51.1% more revenue, and a 9.43% higher CTR. The changes reduced wasted impressions and improved ad performance. House of Bruar now uses these improvements as permanent rules.
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