Mapp Intelligence Overview

Mapp Intelligence uses previous transaction data, browsing behavior, and contact history to provide accurate predictions and insights about customers. Features include customer insights, smart alerts, and customer journey analysis.

Use Cases

Customers recommend Engagement Management, Lead Analytics, Forecasting, as the business use cases that they have been most satisfied with while using Mapp Intelligence.

Other use cases:

  • Channel Marketing
  • Lifetime Value Management
  • Digital Marketing
  • Lead Qualification
  • Campaign Management
  • Funnel Analysis
  • Generation Of New Leads
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using Mapp Intelligence.

Other priorities:

  • Scale Best Practices
  • Grow Market Share
  • Increase Customer Life Time Value
  • Launch New Products
  • Enter New Markets Internationally Or Locally
  • Improve Brand Engagement
  • Increase Sales & Revenue
  • Increase Average Basket Value
  • Improve Consistency
See all business priorities See less business priorities

Mapp Intelligence Use-Cases and Business Priorities: Customer Satisfaction Data

Mapp Intelligence's features include Personalization, Dashboard, Alerts: Popups & Notifications, etc. and Mapp Intelligence support capabilities include AI Powered, 24/7 Support, Chat Support, etc. also Mapp Intelligence analytics capabilities include Analytics, and Custom Reports.

Reviews

"Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, ...as well as use Mapp Engage to run follow-up nurture campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo." - Daniel Sichel

Mapp Intelligence, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Mapp Intelligence

Top Industries

  • Internet
  • Marketing and Advertising
  • Retail

Popular in

  • Enterprise
  • Mid Market
  • Large Enterprise

Mapp Intelligence is popular in Internet, Marketing And Advertising, and Retail and is widely used by Enterprise, Mid Market, and Large Enterprise.

Comprehensive Insights on Mapp Intelligence Use Cases

How does Mapp Intelligence address your Engagement Management Challenges?

What benefits does Mapp Intelligence offer for Lead Analytics?

What Are the key features of Mapp Intelligence for Channel Marketing?

23+ more Business Use Cases

14 buyers and buying teams have used Cuspera to assess how well Mapp Intelligence solved their Customer Data Platform needs. Cuspera uses 629 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi

The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak
CUSTOMERS TESTIMONIALS
Mapp Intelligence testimonial

Daniel Sichel

Digital Lead

Mindshare

Mapp has been a key strategic partner in helping Mindshare form their email marketing strategy. Working side by side to understand their technology meant that we could offer our clients data collection and brand engagement to prospective customers, as well as use Mapp Engage to run follow-up nurtur...e campaigns with the opted-in customer base. These programs can then be automated and hyper personalized based on customer preferences and interactions with the brand. This has led to some incredibly successful campaigns and invaluable insights for clients such as Unilever, Kimberly Clark, Royal Caribbean and Volvo.

Testimonial By Daniel Sichel
Mapp Intelligence testimonial

Martin Nguyen

Director Strategy, Data & Analytics

Flaconi

The decision to go with Data Streams was a no brainer. Modern online business is highly data-driven and needs to be managed in real time. Our vision is to be able to offer our customers a personalized user experience based on analytics and machine learning and to reach an ideal level of automated m...arketing outreach by using data from real-time streams.

Testimonial By Martin Nguyen
Mapp Intelligence testimonial

Steven Doak

Customer Marketing Manager

Freesat

Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the latest thinking and best practice means we can ser...ve our customers better.

Testimonial By Steven Doak

Case Studies

Entertainment

CASE STUDY Varelotteriet

Mapp Marketing Cloud helped Varelotteriet merge online and offline data for personalized marketing. The goal was to increase ticket sales in both online and physical stores. Varelotteriet used Mapp t...o create a digital footprint for each consumer and retailer. This led to a 300% increase in ticket sales across all retailers. The top retailer saw a 1000% boost in sales. The campaign also improved retailer motivation and awareness.

Sports

CASE STUDY Umbro

Mapp Marketing Cloud helps Umbro with their expansion plans. Umbro chose Mapp for its strong personalization and customer engagement features. The platform lets Umbro share content and knowledge acro...ss GLD Group brands. Mapp’s Customer Data Platform will unify all of Umbro’s first-party data. This helps Umbro use their customer data in one place for better marketing.

Sports

CASE STUDY West Ham United F.C.

Mapp Marketing Cloud helped West Ham United F.C. unify supporter data across multiple websites. The club faced challenges with complex segmentation and managing many sites. Their goal was to create a... single supporter view and deliver hyper-personalized fan experiences. Mapp enabled better targeting and communication for both loyal and new fans. Fast onboarding and strong support from Mapp made the transition smooth. West Ham United can now focus on fan engagement and future digital projects.

Apparel & Fashion

CASE STUDY Turnbull & Asser

Mapp Marketing Cloud helps Turnbull & Asser connect online and offline data. The platform supports their multi-channel engagement and automates customer journeys. Mapp's advanced web analytics improv...e the eCommerce experience. Turnbull & Asser aims to use data-driven insights for better customer engagement and retention. The marketing team praised Mapp for its features and support during the review process.

Apparel & Fashion

CASE STUDY Witt-Gruppe

Mapp Cloud helped Witt-Gruppe automate their email marketing. Before, the team did many tasks by hand and lost time. With Mapp, they used dynamic size filters and automation. Click rates went up by 1...3%. Conversion rates rose by 36%. Sales from email grew by 69%. The team now works faster and reaches customers in a more personal way.

Health, Wellness and Fitness

CASE STUDY Vivup

Mapp Marketing Cloud helped Vivup, a UK employee benefits provider, unify their complex data into one platform. Vivup faced challenges with many different datasets and limited analytics. They needed ...better segmentation and more personalized customer experiences. With Mapp, they now manage all cross-channel data and campaigns in one place. Vivup plans to use the platform for more personalized customer portals and improved onsite experiences.

Video

Collect: Analyze and Activate Your Data With Mapp Intelligence

Video Thumbnail

Frequently Asked Questions(FAQ)

for Mapp Intelligence

What is Mapp Intelligence?

Mapp Intelligence is a Customer Intelligence and Marketing Analytics platform that takes data-driven cross-channel marketing to the next level based on customer behavior or pre-defined customer profiles. It helps to increase the customer lifetime value and acquire customers.

Mapp Intelligence helps to tackle the power of first-party data and provides an accurate prediction of what the customers are going to do next. It helps to improve marketing and campaign activities, E-commerce customer journey visualization, data accuracy and many more.

Some of its features are customer insights, smart alerts to detect data anomalies, learn about individual prospect and customer interests, analyze the customer journey to find the quickest paths to conversion, and many more.

What is Mapp Intelligence used for?

Mapp Intelligence is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Lead Analytics and Forecasting .

What are the top features of Mapp Intelligence?

Personalization, Dashboard and Alerts: popups & Notifications are some of the top features of Mapp Intelligence.

Who uses Mapp Intelligence?

Mapp Intelligence is used by Internet, Marketing And Advertising and Retail among other industries.

What are Mapp Intelligence alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for Mapp Intelligence.

Where is Mapp Intelligence located?

Mapp Intelligence is headquartered at 9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America.
lightning

Peers used Mapp Intelligence for engagement management and lead analytics

Mapp Intelligence Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (47)
Analytics

4.83/5

Read Reviews (174)
Custom Reports

4.78/5

Read Reviews (98)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.83/5

Read Reviews (47)
Analytics

4.83/5

Read Reviews (174)
Custom Reports

4.78/5

Read Reviews (98)

Software Failure Risk Guidance

?

for Mapp Intelligence

Overall Risk Meter

Low Medium High

Top Failure Risks for Mapp Intelligence

Mapp Digital UK Ltd Profile

Company Name

Mapp Digital UK Ltd

Company Website

https://mapp.com/

Year Founded

1998

HQ Location

9276 Scranton Rd. Suite 500 San Diego, CA 92121 United States of America

Employees

251-500

Social

Financials

PRIVATE