Tealium Overview
Tealium provides a comprehensive Customer Data Platform that streamlines data collection and delivery from various sources. It supports integration with over 1,000 vendors and simplifies the deployment and management of vendor tags.
Use Cases
Customers recommend Engagement Management, Advertisement, Digital Marketing, as the business use cases that they have been most satisfied with while using Tealium.
Business Priorities
Acquire Customers and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using Tealium.
Tealium Use-Cases and Business Priorities: Customer Satisfaction Data
Tealium works with different mediums / channels such as Mobile. Website. and Offline.
Tealium's features include Personalization, Templates, and Feedback Surveys. and Tealium support capabilities include AI Powered, 24/7 Support, Email Support, etc. also Tealium analytics capabilities include Analytics, and Custom Reports.
Reviews
"...Tealium extends our opportunities to deploy new, high-value digital marketing technologies and serves as an enabling platform for future strategies for audience segmentation and 1:1 relationship marketing...." Peer review by Justin Feder, e-commerce analyst, Buffalo Jeans
Tealium, Lytics CDP, Twilio Engage, Tealium Audiencestream CDP, Optimizely Data Platform, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for Tealium
Top Industries
- Retail
- Information Technology and Services
- Internet
Popular in
- Large Enterprise
- Enterprise
- Mid Market
Tealium is popular in Retail, Information Technology And Services, and Internet and is widely used by Large Enterprise, Enterprise, and Mid Market.
Comprehensive Insights on Tealium Use Cases
How does Tealium facilitate Engagement Management?
Why is Tealium the best choice for Advertisement?
What Are the key features of Tealium for Digital Marketing?
What solutions does Tealium provide for Product Marketing?
How does Tealium facilitate Onboarding?
33+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well Tealium solved their Customer Data Platform needs. Cuspera uses 995 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Case Studies
| COMPANY | INDUSTRY | CASE STUDIES |
|---|---|---|
Retail
|
Retail |
CASE STUDY KmartRead More |
|
Information Technology and Services
|
Information Technology and Services |
CASE STUDY Mezzo LabsRead More |
|
Automotive
|
Automotive |
CASE STUDY U.S. Auto PartsRead More |
Video
Introducing Tealium Data Connect - Short Demo Video
Frequently Asked Questions(FAQ)
for Tealium
What is Tealium?
Tealium is a Customer Data Platform. Tealium is a company that provides a tag management system including analytics, advertising, and affiliate enterprise websites. The Company’s customer data platform comprises an enterprise tag management solution, omnichannel customer segmentation, action engine, and suite of rich data services, creating a vendor-neutral data foundation that spans web, mobile, offline and IoT.
Tealium universally collects customer data from any source including; websites, mobile applications, devices, kiosks, servers, files and more. It enables technology vendors, such as analytics and media services, from a central data collection hub. Users can use event specifications to assign required data elements for incoming event data. It can monitor live data flows, with insight into whether or not it meets the specification or needs attention. It helps to build insights and value directly into a portable and customer-centric data asset that can flow across tech stack and organization. It supports sending customer data to any end-point destination via many types of integration capabilities including tags, APIs and local storage for data layer enrichment.
Tealium streamlines the process of deployment. It helps to edit vendor tags and eases each developer's workload. Tealium has a data layer API that enables the remote management of the universal data object.
What is Tealium used for?
What are the top features of Tealium?
Who uses Tealium?
What are Tealium alternatives?
Where is Tealium located?
Peers used Tealium for engagement management and advertisement
Tealium Competitors
Tealium Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (37) |
| Analytics | Read Reviews (113) |
| Custom Reports | Read Reviews (120) |
Software Failure Risk Guidance
?for Tealium
Overall Risk Meter
Top Failure Risks for Tealium
Tealium Inc. News
Tealium recognized in Snowflakes 2025 Modern Marketing Data Stack Report - GlobeNewswire
Tealium was recognized in Snowflake's Modern Marketing Data Stack Report for 2025, highlighting its significance in the marketing data industry.
Tealium named a Strong Performer in Customer Data Platforms for B2C report by Independent Research Firm - GlobeNewswire
Tealium was recognized as a Strong Performer in a report about Customer Data Platforms for B2C by an independent research firm.
Tealium named a Strong Performer in Customer Data Platforms - GlobeNewswire
Tealium is recognized as a Strong Performer in Forrester's Customer Data Platforms for B2C report, highlighting its extensive partner ecosystem and data connectivity mastery.
Tealium Inc. Profile
HQ Location
11095 Torreyana Road San Diego, CA 92121
Employees
501-1000
Social
Financials
SERIES G
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