mParticle Overview
mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.
Use Cases
Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.
mParticle Use-Cases and Business Priorities: Customer Satisfaction Data
mParticle works with different mediums / channels such as Mobile. and Social Media.
mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.
Reviews
"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives." - Nick Warner
mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.
mParticle Customer wins, Customer success stories, Case studies
How can mParticle optimize your Engagement Management Workflow?
How can mParticle optimize your Advertisement Workflow?
What Are the key features of mParticle for Onboarding?
How can mParticle enhance your Lead Analytics process?
What solutions does mParticle provide for Campaign Management?
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
|
|
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado |
|
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Nick Warner Head of Growth Route |
Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives. |
|
Fernando Machado Global Chief Marketing Officer Burger King |
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado |
|
Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
ASPCA - Non Profit Organization Management
Read more →Newegg - Consumer Electronics
Read more →BetterHelp - Health, Wellness And Fitness
Read more →Cinemark - Entertainment
Read more →Booking.com - Hospitality
Read more →CDKeys - Retail
Read more →mParticle Product Demo
Frequently Asked Questions(FAQ)
for mParticle
What is mParticle?
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Peers used mParticle for engagement management and advertisement
mParticle Competitors
mParticle Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
mParticle Integrations
mParticle integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
Rokt, Inc News
Rokt hikes prices on key products, keeps eye on IPO window
Rokt plans to increase the minimum spend for its platform to $600,000 as it considers a public listing, inspired by Figma's successful IPO. This move aims to boost revenue per user, indicating Rokt's strategic focus on financial growth ahead of a potential IPO.
Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream
Rokt has acquired Canal to expand its ecommerce offerings, introducing the Rokt Catalog product. This acquisition allows Rokt's partners to access a curated network of third-party inventory, enhancing the ecommerce checkout experience without the burden of logistics. Canal's co-founders will join Rokt's product leadership team to integrate Canal's distributed commerce infrastructure with Rokt's AI-driven suite, boosting relevance and revenue during transactions.
Rokt and mParticle Merge to Redefine Real-Time Relevance
Rokt and mParticle have merged, with Rokt investing $300 million to enhance real-time relevance in ecommerce and customer engagement, combining their expertise in ecommerce transactions with mParticle's customer data platform.
ROKT Pte. Ltd.: Rokt and mParticle Merge to Redefine Real-Time Relevance
Rokt and mParticle have merged to enhance real-time relevance in their offerings.
