mParticle Overview

mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.

Use Cases

Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.

Other use cases:

  • Lead Analytics
  • Campaign Management
  • Channel Marketing
  • Competitive Intelligence
  • Partner Marketing
  • Products & Pricelist Management
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Improve Internal Communications
See all business priorities See less business priorities

mParticle Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle works with different mediums / channels such as Mobile. and Social Media.

mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.

Reviews

"It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away." - Fernando Machado

mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for mParticle

Top Industries

  • Transportation/Trucking/Railroad
  • Entertainment
  • Restaurants

Popular in

  • Enterprise
  • Mid Market
  • Small Business

mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.

mParticle Customer wins, Customer success stories, Case studies

How does mParticle facilitate Engagement Management?

Why is mParticle the best choice for Onboarding?

How does mParticle address your Lead Analytics Challenges?

What makes mParticle ideal for Campaign Management?

51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Geoff Massanek

Director of Engineering

Reverb
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey.

Testimonial By Geoff Massanek
CUSTOMERS TESTIMONIALS
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King
It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Geoff Massanek

Director of Engineering

Reverb
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey.

Testimonial By Geoff Massanek
 

Fanatics Selects Rokt to Deliver AI-Powered Relevance for Sports Fans Globally - PR Newswire

Fanatics has chosen Rokt to enhance the online shopping experience for sports fans globally. Rokt's AI-powered ecommerce technology will deliver personalized content and offers on Fanatics-owned plat...forms, including Fanatics.com and various team and league sites.

Read on →

SignUp.com - Internet

Rokt Ecommerce helped SignUp.com open a new profit channel. SignUp.com wanted to increase revenue from its free event organization service. With Rokt Ecommerce, they showed personalized advertiser of...fers to users after sign ups. The setup was fast, taking only weeks from sign-off to launch. SignUp.com now earns $4,200 in profit for every 100,000 impressions on their confirmation page.

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SignUp.com - Events Services

SignUp.com wanted to make more money from their free event organizing service. They used Rokt Ecommerce to show special offers to users after they signed up for events. The setup was quick and did no...t cost anything upfront. After starting in April 2022, SignUp.com made $4,200 in profit for every 100,000 ad views. They are now using the platform on both mobile and desktop to keep growing their revenue.

Read on →

Flight Centre - Travel And Hospitality

Rokt Ads helped Flight Centre gain 38,500 new subscribers in just three months. The travel retailer saw a 600% growth in scale and a 31% decrease in cost per acquisition. Flight Centre used Rokt Ads ...to target new customers and suppress existing ones. They delivered personalized, geo-targeted offers to reach high-value leads. Machine learning optimized offer relevancy and engagement for better results.

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Flight Centre - Travel And Hospitality

Rokt Ads helped Flight Centre, a major travel retailer, gain 38,500 new subscribers in three months. Flight Centre wanted to reach new customers after the pandemic. Rokt Ads let them target only new ...leads and test offers for better engagement. They saw a 600% growth in scale and a 31% drop in cost per acquisition. Machine learning improved offer relevance and results each month.

Read on →

ClassPass - Health, Wellness And Fitness - Large

Rokt Ads helped ClassPass boost conversion rates by 12% while keeping CPA targets steady. ClassPass used Rokt’s AI-powered relevance platform to test landing page designs and streamline checkout. The... team simplified the post-click journey, making sign-up faster and easier. This led to more new members and efficient customer acquisition. ClassPass saw strong campaign performance and increased investment.

Read on →

mParticle Product Demo

Video Thumbnail

Frequently Asked Questions(FAQ)

for mParticle

What is mParticle?

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

What is mParticle used for?

mParticle is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Onboarding .

What are the top features of mParticle?

Personalization, Recording and Calculator are some of the top features of mParticle.

Who uses mParticle?

mParticle is used by Transportation/Trucking/Railroad, Entertainment and Restaurants among other industries.

What are mParticle alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Tealium and Twilio Engage are popular alternatives for mParticle.

Where is mParticle located?

mParticle is headquartered at New York, NY.
lightning

Peers used mParticle for engagement management and advertisement

mParticle Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)

Software Failure Risk Guidance

?

for mParticle

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Rokt, Inc News

Product

AI-Powered Relevance Transforms Checkout: Rokt's Measurement-First Approach

Rokt, an ecommerce technology leader, enhances checkout relevance using its AI Brain. The system prioritizes customer experience by presenting relevant cross-sell opportunities during transactions, ensuring seamless checkout. Rokt's approach focuses on trust, conversion, and data privacy, using first-party data and AI to optimize customer interactions. The company recently partnered with major brands like PayPal and Macy's, and acquired Canal, mParticle, and Aftersell.

Read more →
Executive

Rokt Strengthens Executive Leadership to Accelerate AI Innovation and ...

Rokt has appointed Reuben Kan as Chief Research Officer and Jon Humphrey as Senior Vice President of Operations & Advertising. These leadership changes aim to enhance AI innovation and operational efficiency. Kan will focus on AI and research, while Humphrey will lead Rokt Ads and GTM delivery. These moves are part of Rokt's strategy to scale globally and push AI and ecommerce boundaries.

Read more →
Executive

Rokt Strengthens Its Board and Advisory Group with Appointment of ...

Rokt has appointed Datadog CFO David Obstler to its board of directors and former Wise CFO Matt Briers as a board advisor and observer. These appointments aim to strengthen Rokt's governance as it prepares for a potential IPO. Obstler will chair the audit committee, and both executives bring extensive financial expertise to support Rokt's growth.

Read more →
Financial

Rokt hikes prices on key products, keeps eye on IPO window

Rokt plans to increase the minimum spend for its platform to $600,000 as it considers a public listing, inspired by Figma's successful IPO. This move aims to boost revenue per user, indicating Rokt's strategic focus on financial growth ahead of a potential IPO.

Read more →

Rokt, Inc Profile

Company Name

Rokt, Inc

Company Website

//rokt.com

HQ Location

New York, NY

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