mParticle Overview
mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.
Use Cases
Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.
Business Priorities
Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.
mParticle Use-Cases and Business Priorities: Customer Satisfaction Data
mParticle works with different mediums / channels such as Mobile. and Social Media.
mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.
Reviews
"This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data w...e ended up making a backward-looking model that really helped us understand the customer journey." - Geoff Massanek
mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for mParticle
Top Industries
- Transportation/Trucking/Railroad
- Entertainment
- Restaurants
Popular in
- Enterprise
- Mid Market
- Small Business
mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.
mParticle Customer wins, Customer success stories, Case studies
How efficiently Does mParticle manage your Engagement Management?
How does mParticle facilitate Advertisement?
How does mParticle address your Onboarding Challenges?
How efficiently Does mParticle manage your Lead Analytics?
What benefits does mParticle offer for Campaign Management?
51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
| CUSTOMERS | TESTIMONIALS |
|---|---|
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This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey. |
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We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
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We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Geoff Massanek Director of Engineering Reverb |
This lets us really understand where our traffic is coming from, where sessions are beginning, and how those add up to a purchase. We used to use third-party reporting that would report on last-touch attributions, and with our mParticle event data we ended up making a backward-looking model that re...ally helped us understand the customer journey. |
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Eash Sundaram Chief Digital and Technology Officer JetBlue |
We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral role in addressing our customer needs Testimonial By Eash Sundaram |
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Judith Henrichsmann Product Manager, Growth Airbnb |
We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann |
ゼビオ（Xebio） - Retail
Read more →コメ兵 - Retail
Read more →XPRICE - Retail
Read more →WILLER - Travel And Hospitality
Read more →Wells Fargo - Banking
Read more →Virgin Wines - Retail
Read more →mParticle Product Demo
Frequently Asked Questions(FAQ)
for mParticle
What is mParticle?
mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.
mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.
mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.
What is mParticle used for?
What are the top features of mParticle?
Who uses mParticle?
What are mParticle alternatives?
Where is mParticle located?
Peers used mParticle for engagement management and advertisement
mParticle Competitors
mParticle Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (2) |
| Analytics | Read Reviews (91) |
| Custom Reports | Read Reviews (77) |
mParticle Integrations
mParticle integrates with a wide range of software applications through its robust data import and export capabilities.
Software Failure Risk Guidance
?for mParticle
Overall Risk Meter
Top Failure Risks for mParticle
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Rokt has appointed Reuben Kan as Chief Research Officer and Jon Humphrey as Senior Vice President of Operations & Advertising. These leadership changes aim to enhance AI innovation and operational efficiency. Kan will focus on AI and research, while Humphrey will lead Rokt Ads and GTM delivery. These moves are part of Rokt's strategy to scale globally and push AI and ecommerce boundaries.
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Rokt has appointed Datadog CFO David Obstler to its board of directors and former Wise CFO Matt Briers as a board advisor and observer. These appointments aim to strengthen Rokt's governance as it prepares for a potential IPO. Obstler will chair the audit committee, and both executives bring extensive financial expertise to support Rokt's growth.
Rokt hikes prices on key products, keeps eye on IPO window
Rokt plans to increase the minimum spend for its platform to $600,000 as it considers a public listing, inspired by Figma's successful IPO. This move aims to boost revenue per user, indicating Rokt's strategic focus on financial growth ahead of a potential IPO.
Rokt Expands Ecommerce Offering with Acquisition of Canal, Unlocking New Revenue Stream
Rokt has acquired Canal to expand its ecommerce offerings, introducing the Rokt Catalog product. This acquisition allows Rokt's partners to access a curated network of third-party inventory, enhancing the ecommerce checkout experience without the burden of logistics. Canal's co-founders will join Rokt's product leadership team to integrate Canal's distributed commerce infrastructure with Rokt's AI-driven suite, boosting relevance and revenue during transactions.
