mParticle Overview

mParticle combines real-time data quality and governance with AI-powered insights. Predictions and insights are enhanced by the mParticle Customer Data Platform.

Use Cases

Customers recommend Engagement Management, Advertisement, Onboarding, as the business use cases that they have been most satisfied with while using mParticle.

Other use cases:

  • Lead Analytics
  • Campaign Management
  • Channel Marketing
  • Competitive Intelligence
  • Partner Marketing
  • Products & Pricelist Management
  • Segmentation And Targeting
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Business Priorities

Enhance Customer Relationships and Enter New Markets Internationally Or Locally are the most popular business priorities that customers and associates have achieved using mParticle.

Other priorities:

  • Acquire Customers
  • Improve ROI
  • Improve Brand Engagement
  • Increase Customer Life Time Value
  • Improve Efficiency
  • Launch New Products
  • Grow Market Share
  • Build Brand Awareness
  • Improve Internal Communications
See all business priorities See less business priorities

mParticle Use-Cases and Business Priorities: Customer Satisfaction Data

mParticle works with different mediums / channels such as Mobile. and Social Media.

mParticle's features include Personalization, Recording, Calculator, etc. and mParticle support capabilities include 24/7 Support, Email Support, Chat Support, etc. also mParticle analytics capabilities include Analytics, and Custom Reports.

Reviews

"Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech ...stack within a matter of weeks to capitalize on and sustain our growth initiatives." - Nick Warner

mParticle, Hyland Governance, Openprise RevOps Performance Platform, Tealium, Twilio Engage, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for mParticle

Top Industries

  • Transportation/Trucking/Railroad
  • Entertainment
  • Restaurants

Popular in

  • Enterprise
  • Mid Market
  • Small Business

mParticle is popular in Transportation/Trucking/Railroad, Entertainment, and Restaurants and is widely used by Enterprise, Mid Market, and Small Business.

Comprehensive Insights on mParticle Use Cases

How can mParticle enhance your Engagement Management process?

What makes mParticle ideal for Onboarding?

How can mParticle optimize your Lead Analytics Workflow?

What benefits does mParticle offer for Campaign Management?

26+ more Business Use Cases

51 buyers and buying teams have used Cuspera to assess how well mParticle solved their Customer Data Platform needs. Cuspera uses 949 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
mParticle testimonial

Nick Warner

Head of Growth

Route

Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives.

Testimonial By Nick Warner
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb

We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King

It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado
CUSTOMERS TESTIMONIALS
mParticle testimonial

Nick Warner

Head of Growth

Route

Onboarding mParticle was a paramount initiative for the Growth team to get up in running fast as we were entering our early stages of exponential growth. With mParticle as our foundation for data, our team was able to implement a best-in-class tech stack within a matter of weeks to capitalize on an...d sustain our growth initiatives.

Testimonial By Nick Warner
mParticle testimonial

Judith Henrichsmann

Product Manager, Growth

Airbnb

We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple different teams. Testimonial By Judith Henrichsmann
mParticle testimonial

Fernando Machado

Global Chief Marketing Officer

Burger King

It’s ...not easy to convince people to download mobile apps from fast-food brands (especially burger chains). Many brands (including ourselves) couldn’t get people to download their apps even when giving products away. Testimonial By Fernando Machado

Case Studies

Retail

CASE STUDY The Vitamin Shoppe

Rokt Ecommerce helped The Vitamin Shoppe add profit and improve customer experience. The company wanted to avoid losing conversions by sending shoppers off-site. With Rokt, they tested post-transacti...on monetization on their confirmation page. The solution used machine learning to show relevant, native offers. The Vitamin Shoppe saw a 5% average engagement rate with third-party offers. After one year, they had zero customer complaints or questions.

Retail

CASE STUDY Wine.com

Rokt Ads helped Wine.com boost their return on acquisition spend to 5.8x. Wine.com used Rokt Ads to re-engage lapsed customers with targeted, native ads on premium ecommerce sites. They saw a 42% hig...her average order value compared to other channels. Rokt’s machine learning and experimentation tools improved conversion rates and efficiency. Wine.com plans to expand their strategy with Rokt Ads and explore new monetization solutions.

Retail

CASE STUDY Virgin Wines

Rokt Ads helped Virgin Wines improve their customer acquisition. Virgin Wines wanted new ways to find customers after strong growth during the pandemic. With Rokt Ads, they reached new buyers on prem...ium ecommerce sites and used machine learning to find valuable audiences. They saw a 62% drop in cost per acquisition and a 121% increase in conversion rate by testing new offers. Virgin Wines plans to keep growing with Rokt Ads.

Hospitality

CASE STUDY TravelPass Group

Rokt Ecommerce helped TravelPass Group boost profit by $11,000 for every 100,000 transactions. TravelPass used Rokt to show personalized third-party offers on booking confirmation pages. Machine lear...ning matched offers to each customer. The average positive engagement rate reached 5.1%. After testing, TravelPass saw a 25% increase in value per transaction.

Entertainment

CASE STUDY Village Cinemas

Rokt Ecommerce helped Village Cinemas create a new digital revenue stream. Village Cinemas wanted to grow revenue beyond on-screen ads. Rokt let them monetize online transactions with personalized of...fers. This brought in $160,000 AUD for every 1 million transactions. The average positive engagement rate was 16.6%. Village Cinemas plans to use Rokt for more campaigns.

Internet

CASE STUDY SignUp.com

Rokt Ecommerce helped SignUp.com open a new profit channel. SignUp.com wanted to increase revenue from its free event organization service. With Rokt Ecommerce, they showed personalized advertiser of...fers to users after sign ups. The setup was fast, taking only weeks from sign-off to launch. SignUp.com now earns $4,200 in profit for every 100,000 impressions on their confirmation page.

Video

mParticle Product Demo

Video Thumbnail

Frequently Asked Questions(FAQ)

for mParticle

What is mParticle?

mParticle is a customer data platform that allows unifying customer data and connect it anywhere to improve marketing performance, enhance analytics, and transform the customer experience. It helps B2C brands deliver real-time customer experiences.

mParticle is designed to integrate and orchestrate the entire growth stack. Its platform collects user data through a variety of services and then unifies them into a single view for customers, as well as integrates and orchestrates data to deliver personalized, omnichannel customer experiences, enabling marketers to understand and address the entire buying process.

mParticle understands the entire digital journey, platform include Data infrastructure, Data-driven personalization, Data Quality, and Data Governance. Its features include Inputs, Filters, Audiences, Rules and transformations, IDSync, Data master, Data localization, CCPA compliance and more.

What is mParticle used for?

mParticle is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Enter New Markets Internationally Or Locally by Engagement Management, Advertisement and Onboarding .

What are the top features of mParticle?

Personalization, Recording and Calculator are some of the top features of mParticle.

Who uses mParticle?

mParticle is used by Transportation/Trucking/Railroad, Entertainment and Restaurants among other industries.

What are mParticle alternatives?

Hyland Governance, Openprise RevOps Performance Platform, Tealium and Twilio Engage are popular alternatives for mParticle.

Where is mParticle located?

mParticle is headquartered at New York, NY.
lightning

Peers used mParticle for engagement management and advertisement

mParticle Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.85/5 ★

Read Reviews (2)
Analytics

4.83/5 ★

Read Reviews (91)
Custom Reports

4.79/5 ★

Read Reviews (77)

Software Failure Risk Guidance

?

for mParticle

Overall Risk Meter

Low Medium High

Top Failure Risks for mParticle

Rokt, Inc News

M&A

ROKT Pte. Ltd.: Rokt and mParticle Merge to Redefine Real-Time Relevance

Rokt and mParticle have merged to enhance real-time relevance in their offerings.

M&A

Rokt and mParticle Merge to Redefine Real-Time Relevance

Rokt and mParticle have merged, with Rokt investing $300 million to enhance real-time relevance in ecommerce and customer engagement, combining their expertise in ecommerce transactions with mParticle's customer data platform.

Executive

Rokt Strengthens Executive Team with Appointment of Two New Leaders

Rokt has strengthened its executive team by appointing two new leaders.

Partnership

Rokt Partners with Skip to Expand Retail Media Program - PR Newswire

Rokt teams up with Skip to grow their retail media program.

Rokt, Inc Profile

Company Name

Rokt, Inc

Company Website

//rokt.com

HQ Location

New York, NY

Social