Comparison Summary
This comparison report of FullContact vs. mParticle is based on a specific set of business needs and context. The comparison uses 1959 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing FullContact and mParticle
FullContact, and mParticle belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
FullContact covers Engagement Management, Contact List Management, Lead Qualification, Personalized Marketing with Social Media, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
FullContact: Identity Resolution & Data Insights Solutions
Customer data platform to simplify your customer data infrastructure
Age
2010
Financials
PRIVATE
Business Need
Total Processes
(we found evidences for)
55
44
Total Goals
(we found evidences for)
14
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve brand engagement
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Enhance customer relationships
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Improve ROI
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Increase sales & revenue
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Increase customer life time value
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Build brand awareness
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Scale best practices
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Improve digital and social presence
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Improve efficiency
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Improve visibility
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Launch new products
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Improve internal communications
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Enter new markets internationally or locally
- See 11 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
-
promotions
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website
-
e-mail
-
offline
-
point of sale
-
omnichannel
-
Twitter
-
coupons
-
Pinterest
-
chat
-
Snapchat
-
review sites
-
Amazon
-
mass media
-
television
-
on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
