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FullContact vs SAP Customer Data Management: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of FullContact vs. SAP Customer Data Management is based on a specific set of business needs and context. The comparison uses 1816 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing FullContact and SAP Customer Data Management

FullContact, and SAP Customer Data Management belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

FullContact covers Engagement Management, Contact List Management, Lead Qualification, Personalized Marketing with Social Media, etc.

SAP Customer Data Management focuses on Engagement Management with Website, Loyalty Management with Social Media, Social Media Management with Social Media, Product Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo FullContact

Focus area

FullContact is better than SAP Customer Data Management for

Software Failure Risk

  • medium

logo SAP Customer Data Management

Focus area

Software Failure Risk

  • low

About

FullContact: Identity Resolution & Data Insights Solutions

Business growth by unlocking the power of customer data management

Age

2010

1972

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

55

49

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


contact list management

enriching contact list

creating contact list


lead qualification

lead qualification: technographic

lead qualification: firmographic


personalized marketing


loyalty management

identify target customers


training & onboarding



social media management

managing social media account


communication management

sending & publishing communications



segmentation and targeting


campaign management


community building


sales document management

proposal & quote management





business development


products & pricelist management


helpdesk management


relationship management


lifetime value management



relationship marketing



Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Improve digital and social presence

  • Improve efficiency

  • Improve visibility

  • Launch new products

  • Improve internal communications

  • Enter new markets internationally or locally

  • See 11 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Improve visibility

  • Improve digital and social presence

  • Increase customer life time value

  • Improve ROI

  • Improve brand engagement

  • Grow market share

  • Launch new products

  • See 8 more

Top Channels

Channels Used

  • social media

  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • promotions

  • newsletter

  • See 5 more
  • social media

  • website

  • e-mail

  • user generated content

  • blogs

  • offline

  • promotions

  • newsletter

  • See 5 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting