SAP Customer Data Management Overview

SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

Use Cases

Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.

Other use cases:

  • Product Marketing
  • Products & Pricelist Management
  • Lifetime Value Management
  • Proposal & Quote Management
  • Sending & Publishing Communications
  • Relationship Management
  • Segmentation And Targeting
See all use cases See less use cases

Business Priorities

Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.

Other priorities:

  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve Visibility
  • Improve Digital And Social Presence
  • Increase Customer Life Time Value
  • Improve ROI
  • Improve Brand Engagement
  • Grow Market Share
  • Launch New Products
See all business priorities See less business priorities

SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data

SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.

SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.

Reviews

"Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences." - Wolfgang Hiemisch

SAP Customer Data Management, Squirro, ONEcount CDP, Amperity Customer Data Management, Tealium Audiencestream CDP, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for SAP Customer Data Management

Top Industries

  • Retail
  • Media Production
  • Information Services

Popular in

  • Mid Market
  • Large Enterprise
  • Enterprise

SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.

Comprehensive Insights on SAP Customer Data Management Use Cases

What solutions does SAP Customer Data Management provide for Engagement Management?

How does SAP Customer Data Management address your Loyalty Management Challenges?

Why is SAP Customer Data Management the best choice for Social Media Management?

How can SAP Customer Data Management optimize your Product Marketing Workflow?

What benefits does SAP Customer Data Management offer for Products & Pricelist Management?

29+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

Customer Testimonials

CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Wolfgang Hiemisch

Director of IT Innovation and Development

Globus

Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch
SAP Customer Data Management testimonial

Miriam Moscovici

Senior Director of Research and Innovation

BCD Travel

SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici
SAP Customer Data Management testimonial

Max Muller

CEO

DAIMANI

Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller
CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Wolfgang Hiemisch

Director of IT Innovation and Development

Globus

Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch
SAP Customer Data Management testimonial

Miriam Moscovici

Senior Director of Research and Innovation

BCD Travel

SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici
SAP Customer Data Management testimonial

Max Muller

CEO

DAIMANI

Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller

Case Studies

COMPANY INDUSTRY CASE STUDIES
SAP Customer Data Management case study
Media Production
Media Production
Case Study NewsLifeMedia

Learn how Valuable customer insights enable NewsLifeMedia to improve content strategy and attain higher customer retention rates

Read More
SAP Customer Data Management case study
Health, Wellness and Fitness
Health, Wellness and Fitness
Case Study dōTERRA

Learn how doTERRA drove improvements to the customer experience while supporting massive growth with SAP Customer Data Cloud.

Read More
SAP Customer Data Management case study
Health, Wellness and Fitness
Health, Wellness and Fitness
Case Study dōTERRA

Learn how doTERRA drove improvements to the customer experience while supporting massive growth with SAP Customer Data Cloud.

Read More

Video

Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)

Video Thumbnail

Frequently Asked Questions(FAQ)

for SAP Customer Data Management

What is SAP Customer Data Management?

SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.

SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.

What is SAP Customer Data Management used for?

SAP Customer Data Management is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Loyalty Management and Social Media Management .

What are the top features of SAP Customer Data Management?

Personalization, Recording and Gamification are some of the top features of SAP Customer Data Management.

Who uses SAP Customer Data Management?

SAP Customer Data Management is used by Retail, Media Production and Information Services among other industries.

What are SAP Customer Data Management alternatives?

Squirro, ONEcount CDP, Amperity Customer Data Management and Tealium Audiencestream CDP are popular alternatives for SAP Customer Data Management.

Where is SAP Customer Data Management located?

SAP Customer Data Management is headquartered at 3999 West Chester Pike, Newtown Square, PA 19073, USA.
lightning

Peers used SAP Customer Data Management for engagement management and loyalty management

SAP Customer Data Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5

Read Reviews (6)
Analytics

4.27/5

Read Reviews (54)
Custom Reports

3.95/5

Read Reviews (44)

SAP Customer Data Management Integrations

SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import
Data Export


Few API Integrations for SAP Customer Data Management

Software Failure Risk Guidance

?

for SAP Customer Data Management

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Data Management

SAP SE News

ACL Digital Joins SAP PartnerEdge Program to Help Clients Advance Business ... - PR Newswire

ACL Digital has joined the SAP PartnerEdge Program to support clients in business transformation and accelerate value.

15/12/2024 - source

SAP Announces General Availability of SAP Green Ledger - SAP News Center

SAP announced the SAP Green Ledger, a carbon accounting system that integrates with financial data to help companies track emissions, optimize finances, and prepare for sustainability audits. It supports carbon neutrality and supply chain improvements.

15/12/2024 - source

Fujitsu Drives Business Process Improvement at Mitsubishi Electric Engineering with SAP Signavio

Fujitsu improves business processes at Mitsubishi Electric Engineering using SAP Signavio.

09/12/2024 - source

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12/06/2024 - source

Fireside Chat: AI and Data Security

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Join Our Fireside Chat: Navigating AI and Data Security

Date: June 25th, 2024
Time: 10:00 AM PST / 1:00 PM EST

Overview: Artificial Intelligence (AI) is revolutionizing the way businesses operate, offering unprecedented opportunities for enhancing user experiences and optimizing processes. However, with great power comes great responsibility. Ensuring data security and mitigating potential risks are crucial as organizations adopt AI technologies.

SAP Concur invites you to a fireside chat with a panel of AI and Data Security experts. This engaging session will delve into key aspects of adopting AI responsibly, addressing potential pitfalls, and ensuring data security.

Topics:

  • Embracing AI to stay competitive and leveraging large data sets effectively.
  • Understanding and mitigating bias in AI models and data privacy risks.
  • Managing employee AI usage with proper governance.
  • Vetting AI vendors for data handling policies and transparency.

Why Attend?

  • Learn from industry experts about the latest trends in AI and data security.
  • Discover strategies for leveraging AI responsibly in your organization.
  • Understand the importance of transparency and compliance in AI usage.
  • Get practical advice on managing AI tools and vendors within your company.

Panelists:

  • Chris Auger, CEO, CloudForged.io
  • Stephen Semmelroth, Sr Director of Security, Avant

Moderator:

  • Geniece McColgan, SAP Concur

How to Register: Register now to secure your spot and ensure you stay at the forefront of AI and data security advancements. Click here to sign up.

Don’t miss out on this chance to engage with experts and enhance your organization's AI strategy. We look forward to seeing you!

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10/06/2024 - source

SAP Concur Fusion Exchange Virtual | EMEA

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SAP SE Profile

Company Name

SAP SE

Year Founded

1972

HQ Location

3999 West Chester Pike, Newtown Square, PA 19073, USA

Employees

10001+

Social

Financials

IPO