SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oi...ls." - Todd Thompson
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
How efficiently Does SAP Customer Data Management manage your Engagement Management?
How can SAP Customer Data Management optimize your Loyalty Management Workflow?
What benefits does SAP Customer Data Management offer for Product Marketing?
What benefits does SAP Customer Data Management offer for Products & Pricelist Management?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
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We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
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SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Todd Thompson CIO dōTERRA |
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
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Miriam Moscovici Senior Director of Research and Innovation BCD Travel |
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici |
|
Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
Case Studies
CASE STUDY Siemens Healthineers
CASE STUDY NHL (National Hockey League)
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY Cirque du Soleil
CASE STUDY FC Bayern
CASE STUDY Coldplay
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SBI Securities Co. Ltd. Acquires 6,526 Shares of SAP SE (NYSE:SAP) - MarketBeat
Multiple investors, including funds advised by Trust Investment Advisors and managed by WhiteOak Capital, Gaja Capital, and Neo Asset Management, have acquired a 6% stake in Fractal Analytics for $150 million. Legal counsel for the transaction was provided by Saraf and Partners, Shardul Amarchand Mangaldas & Co, AZB & Partners, and Kirkland & Ellis.
LeverX Unlocks New Era of SAP Automation: Integrated Process Solution Now Available on ...
LeverX has launched its Integrated Process Solution (IPS) on the SAP Store, enhancing SAP automation by integrating with core SAP components like SAP S/4HANA and SAP Fiori. IPS aims to streamline workflows, improve decision-making, and ensure compliance, marking a significant step in digital transformation for enterprises using SAP.
KloudGin's Integration Adapter for SAP Work Management Solutions Now Available on SAP Store
KloudGin has launched its Integration Adapter for SAP Work Management Solutions on the SAP Store. Built on the SAP Business Technology Platform, this adapter integrates with SAP S/4HANA Cloud Private Edition, SAP S/4HANA Utilities, and SAP ERP. It offers a unified asset and work management solution tailored for utilities and public sector customers, enhancing operational efficiency and customer engagement.
SAP to Release Second Quarter 2025 Results
SAP will announce its second quarter 2025 financial results on July 22, 2025. CEO Christian Klein and CFO Dominik Asam will present the figures and provide an outlook for the year in a virtual analyst conference.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What makes SAP Customer Data Management ideal for Social Media Management?