SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m." - Balaji Ganesan
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
Why is SAP Customer Data Management the best choice for Engagement Management?
What makes SAP Customer Data Management ideal for Loyalty Management?
How does SAP Customer Data Management address your Product Marketing Challenges?
How does SAP Customer Data Management facilitate Products & Pricelist Management?
29+ more Business Use Cases
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Todd Thompson CIO dōTERRA |
We needed a platform where customers could come to order and have a great experience. That's what SAP solutions have done for us. We've been able to grow and continue to improve that customer experience, enabling people to get closer to essential oils. Testimonial By Todd Thompson |
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Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
Case Studies
CASE STUDY Cirque du Soleil
CASE STUDY NHL (National Hockey League)
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY Coldplay
CASE STUDY FC Bayern
CASE STUDY Siemens Healthineers
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SAP's Strategic Acquisition of SmartRecruiters: A Catalyst for HCM Dominance and AI ...
SAP has acquired SmartRecruiters to enhance its Human Capital Management (HCM) suite with AI-driven talent acquisition tools. This strategic move aims to close SAP's talent acquisition gap and position it strongly in the AI-driven HR market, projected to grow significantly. The integration of SmartRecruiters' SaaS model is expected to boost SAP's cloud revenue and provide a competitive edge against rivals like Workday and Oracle.
Kawan Lama Group Strengthens Operational Efficiency and Scalability with RISE with SAP
Kawan Lama Group, an Indonesian conglomerate, is enhancing operational efficiency and scalability by implementing RISE with SAP. This cloud-based ERP platform helps the company streamline processes, centralize data, and support omni-channel growth. The transformation aims to improve inventory management, supply chain, and customer service, positioning Kawan Lama as a future-ready enterprise.
SAP expands in Slovakia despite IT hiring slowdown - The Slovak Spectator
SAP is expanding its operations in Slovakia, hiring over 45 developers in Bratislava and Koice, despite a regional IT hiring slowdown. The new roles focus on mobile apps and SAP software development, contrasting with SAP's global streamlining efforts.
Auto-Color RAT targets SAP NetWeaver bug in an advanced cyberattack - CSO Online
Attackers exploited a critical SAP NetWeaver vulnerability, CVE-2025-31324, to deploy the Auto-Color RAT, targeting Linux systems. The flaw allows remote code execution, posing significant security risks. SAP has issued patches and advises immediate updates to prevent exploitation. The incident underscores the need for robust SAP system defenses and cross-departmental collaboration in cybersecurity.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
What makes SAP Customer Data Management ideal for Social Media Management?