SAP Customer Data Management Overview
SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.
Use Cases
Customers recommend Engagement Management, Loyalty Management, Social Media Management, as the business use cases that they have been most satisfied with while using SAP Customer Data Management.
Business Priorities
Enhance Customer Relationships and Acquire Customers are the most popular business priorities that customers and associates have achieved using SAP Customer Data Management.
SAP Customer Data Management Use-Cases and Business Priorities: Customer Satisfaction Data
SAP Customer Data Management works with different mediums / channels such as Website. and Social Media.
SAP Customer Data Management's features include Personalization, Recording, Gamification, etc. and SAP Customer Data Management support capabilities include Chat Support, AI Powered, 24/7 Support, etc. also SAP Customer Data Management analytics capabilities include Analytics, and Custom Reports.
Reviews
"SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosyste...m." - Balaji Ganesan
SAP Customer Data Management, Hyland Governance, Openprise RevOps Performance Platform, mParticle, Tealium, etc., all belong to a category of solutions that help Customer Data Platform. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Popular Business Setting
for SAP Customer Data Management
Top Industries
- Retail
- Media Production
- Information Services
Popular in
- Mid Market
- Large Enterprise
- Enterprise
SAP Customer Data Management is popular in Retail, Media Production, and Information Services and is widely used by Mid Market, Large Enterprise, and Enterprise.
Comprehensive Insights on SAP Customer Data Management Use Cases
What solutions does SAP Customer Data Management provide for Engagement Management?
What benefits does SAP Customer Data Management offer for Loyalty Management?
Why is SAP Customer Data Management the best choice for Product Marketing?
How efficiently Does SAP Customer Data Management manage your Products & Pricelist Management?
11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
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SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
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Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
| CUSTOMERS | TESTIMONIALS |
|---|---|
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Balaji Ganesan VP of Information Services Wacom |
SAP solutions are much more tailored than other offerings for specific types of industries and markets. Regardless of company size, they provide a suite of tools and applications that make a profound difference, backed by a well-established ecosystem. Testimonial By Balaji Ganesan |
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Max Muller CEO DAIMANI |
Working with SAP has enabled us to combine our vision for DAIMANI with the latest customer experience technology. Testimonial By Max Muller |
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Clement Pecheur IT E-Commerce Team Leader Carrefour |
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur |
Case Studies
CASE STUDY NHL (National Hockey League)
CASE STUDY FC Bayern
CASE STUDY Cirque du Soleil
CASE STUDY Sharks Sports & Entertainment (SSE)
CASE STUDY Siemens Healthineers
CASE STUDY Coldplay
Video
Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)
Frequently Asked Questions(FAQ)
for SAP Customer Data Management
What is SAP Customer Data Management?
SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.
It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.
SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.
What is SAP Customer Data Management used for?
What are the top features of SAP Customer Data Management?
Who uses SAP Customer Data Management?
What are SAP Customer Data Management alternatives?
Where is SAP Customer Data Management located?
Peers used SAP Customer Data Management for engagement management and loyalty management
SAP Customer Data Management Competitors
SAP Customer Data Management Features
- Low
- Medium
- High
| FEATURE | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
| CAPABILITIES | RATINGS AND REVIEWS |
|---|---|
| AI Powered | Read Reviews (6) |
| Analytics | Read Reviews (54) |
| Custom Reports | Read Reviews (44) |
SAP Customer Data Management Integrations
SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.
Few API Integrations for SAP Customer Data Management
Software Failure Risk Guidance
?for SAP Customer Data Management
Overall Risk Meter
Top Failure Risks for SAP Customer Data Management
SAP SE News
SAP data sovereignty service lets customers run cloud workloads inside their data centers
SAP has launched the SAP Sovereign Cloud On-Site service, allowing customers to run cloud workloads within their own data centers, enhancing data sovereignty and compliance. This service is part of SAP's global Sovereign Cloud platform, focusing on EU enterprises' needs for regulatory compliance and digital autonomy. SAP plans to invest 20 billion in developing digital sovereignty products.
SAP Names Abhishek Jauhri VP, BTS Head for US Public Services - ExecutiveBiz
SAP has appointed Abhishek Jauhri as vice president and head of business transformation services for U.S. public services. Jauhri, previously leading SAP's business transformation services for the U.S. North East region, announced his new role on LinkedIn. His past roles include positions at Deloitte and as an SAP FICO consultant at various firms.
Europe must catch up with US: German software giant SAP - ET Telecom
SAP announced a 20 billion investment in cloud computing over the next decade to enhance Europe's digital capabilities and reduce reliance on US tech firms. This initiative aims to ensure data sovereignty by allowing European customers to store data within the EU. SAP's cloud services will be fully operated by the company, with German firm Hensoldt among the first adopters.
Strategic Synergy: How BBVA and SAP Redefine Corporate Banking Through Digital Transformation
BBVA and SAP have formed a strategic partnership to enhance corporate banking through digital transformation. By integrating SAP's AI and ERP systems, BBVA has improved operational efficiency and customer retention. This collaboration has reduced e-commerce response times by 80% and increased virtual user growth by 186% without additional hardware. The partnership aligns with SAP's ESG frameworks, with BBVA allocating 30 billion in sustainable finance in Q2 2025.
SAP SE Profile
HQ Location
3999 West Chester Pike, Newtown Square, PA 19073, USA
Employees
10001+
Social
Financials
IPO
How efficiently Does SAP Customer Data Management manage your Social Media Management?