Customer stories

Product Business Settings

SAP Customer Data Management is popular in Retail, Media Production, and Information Services industries and is widely used by Mid Market, Large Enterprise, and Enterprise.

Integrations

Website Builder
Team Collaboration

SAP Customer Data Management Product Overview

SAP Customer Data Management transforms unknown visitors into loyal customers, delivering personalized experiences and boosting revenue. It offers solutions for CIAM, consent management, and customer data platforms.

How satisfied the customers are with SAP Customer Data Management use-cases

Reviews

"Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences." - Wolfgang Hiemisch
"SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any." - Miriam Moscovici

SAP Customer Data Management Customer Insights, Testimonials and Case Studies

What Are the key features of SAP Customer Data Management for Engagement Management?

What solutions does SAP Customer Data Management provide for Loyalty Management?

How efficiently Does SAP Customer Data Management manage your Social Media Management?

How can SAP Customer Data Management enhance your Product Marketing process?

Why is SAP Customer Data Management the best choice for Products & Pricelist Management?

What is SAP Customer Data Management?

SAP Customer Data Management uses data-driven insights to understand customers, engage with them confidently, and deliver brand promises. It is customer centric, and helps to boost revenue, lower costs, and grows business.

It helps turn unknown visitors into known, loyal customers and deliver trusted, hyper-personalized experiences. It offers enterprise-ready solutions focused on SAP Customer Data Platform, SAP Customer Identity and Access Management (CIAM) for B2C, SAP Enterprise Consent and Preference Management, and SAP Customer Identity and Access Management (CIAM) for B2B.

SAP Customer Data Platform enables the audience to grow and build trusted, personalized customer relationships based on transparency and personal data control. SAP Customer Identity and Access Management for B2C turns unknown visitors into known, loyal buyers, and reduces friction at the point of registration and delivers trusted, personalized engagements throughout the customer journey. SAP Enterprise Consent and Preference Management build customer relationships based on transparency and control using customer consent and preference management tools. SAP Customer Identity and Access Management for B2B build trusted customer and partner relationships across all channels, while speeding time to value.

What is SAP Customer Data Management used for?

SAP Customer Data Management is a Customer Data Platform Software mainly used by its customers to Enhance Customer Relationships and Acquire Customers by Engagement Management, Loyalty Management and Social Media Management .

What are the top features of SAP Customer Data Management?

Personalization, Recording and Gamification are some of the top features of SAP Customer Data Management.

Who uses SAP Customer Data Management?

SAP Customer Data Management is used by Retail, Media Production and Information Services among other industries.

What are SAP Customer Data Management alternatives?

Hyland Governance, Openprise RevOps Performance Platform, MParticle and Tealium are popular alternatives for SAP Customer Data Management.

Where is SAP Customer Data Management located?

SAP Customer Data Management is headquartered at Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany.

11 buyers and buying teams have used Cuspera to assess how well SAP Customer Data Management solved their Customer Data Platform needs. Cuspera uses 806 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Data Platform needs.

CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Wolfgang Hiemisch

Director of IT Innovation and Development

Globus
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch
SAP Customer Data Management testimonial

Miriam Moscovici

Senior Director of Research and Innovation

BCD Travel
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
CUSTOMERS TESTIMONIALS
SAP Customer Data Management testimonial

Wolfgang Hiemisch

Director of IT Innovation and Development

Globus
Our new customer loyalty management solution from SAP lets us tailor offers to our most valuable customers. We have the insight and flexibility to quickly innovateever-better shopping experiences. Testimonial By Wolfgang Hiemisch
SAP Customer Data Management testimonial

Miriam Moscovici

Senior Director of Research and Innovation

BCD Travel
SAP Customer Data Cloud allows us to bring together the vast amount of data we have on our travelers and become an Intelligent Enterprise. Now we can sense our customers’ needs before they realize they have any. Testimonial By Miriam Moscovici
SAP Customer Data Management testimonial

Clement Pecheur

IT E-Commerce Team Leader

Carrefour
Carrefour continues its IT transformation toward cloud-based solutions and the migration of various technologies into “One Carrefour.” The fundamentals are now in place for a future-proofed ecosystem using SAP solutions. Testimonial By Clement Pecheur
 

How can APAC channel partners capitalize on the upcoming SAP ECC deadline?

The article discusses how APAC channel partners can leverage the upcoming SAP ECC end-of-maintenance deadline to redirect customers towards extending existing ERP systems while investing in AI and tr...ansformation projects. With many enterprises hesitant to migrate to SAP Cloud ERP due to high costs and unclear value, partners like Rimini Street offer alternatives to optimize ERP support and fund innovation. Examples include Sunway Group and Pacific Textiles, who have chosen to enhance their IT strategies independently.

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Optimum selected as Japanese brewer Asahi's training partner for SAP S/4HANA ...

Optimum has been chosen by Asahi Europe & International as the ERP training partner for its SAP S/4HANA transformation initiative, Project Odyssey. This program aims to transition AEI from SAP ECC 6 ...to SAP S/4HANA across ten countries by 2028, enhancing core business processes. Optimum will provide comprehensive training to support user readiness and long-term success.

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Lwart expands Rimini Street support to SAP & VMware

Lwart Environmental Solutions has expanded its use of Rimini Street's third-party support to include both SAP and VMware systems. This move aims to enhance control over licensing and upgrade schedule...s, reduce costs, and improve system stability. Lwart's SAP and VMware platforms are crucial to its operations, supporting 1,100 users, including 540 truck drivers. The expanded support allows Lwart to focus on process modernization and innovation.

Read on →

NV Bekaert SA - Manufacturing - Very Large

NV Bekaert SA, a global leader in steel wire transformation and coating, partnered with SAP gold partner Flexso NV to enhance HR processes by leveraging embedded AI capabilities in SAP SuccessFactors.... The project enabled rapid deployment of AI features, allowing Bekaert to improve HR efficiency and performance management. Employees quickly adopted the new tools, using AI to analyze reports, generate insights, and streamline goal creation, supporting Bekaert's strategy for sustainable growth and innovation.

Read on →

SNP Group - Professional Services - Large

SNP Group, a global software consulting company with over 1,500 employees, modernized its HR landscape by implementing SAP SuccessFactors HCM and leveraging SAP Preferred Success services. The initia...tive aimed to improve efficiency, support a mobile workforce, and provide intuitive HR tools. Key outcomes included 100% on-time go-live, 70% automation of manual HR workflows, and a 24-hour average response time for critical issues. The collaboration with SAP and implementation partner scdsoft AG enabled SNP to overcome technical challenges, ensure business continuity, and lay the groundwork for future innovation, including AI and automation in HR processes.

Read on →

Philips - Health, Wellness And Fitness - Very Large

Philips, a global leader in healthcare technology, sought to improve its talent strategy by gaining better visibility and control over its entire workforce, including employees, contingent labor, and... service providers. By implementing SAP Fieldglass Contingent Workforce Management, Philips achieved 97% visibility into its external workforce and now manages €500 million in yearly contingent worker spend. The solution enabled Philips to make more informed decisions, optimize costs, and efficiently manage its workforce across 25 countries. The company is expanding the program to include services procurement, further supporting its business growth and transformation.

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Get to Know Your Customer - Discover SAP Customer Data Management Solutions (Demo)

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Peers used SAP Customer Data Management for engagement management and loyalty management

SAP Customer Data Management Competitors

SAP Customer Data Management Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (6)
Analytics

4.27/5 ★

Read Reviews (54)
Custom Reports

3.95/5 ★

Read Reviews (44)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.97/5 ★

Read Reviews (6)
Analytics

4.27/5 ★

Read Reviews (54)
Custom Reports

3.95/5 ★

Read Reviews (44)

SAP Customer Data Management Integrations

SAP Customer Data Management integrates with a wide range of software applications through its robust data import and export capabilities.

Data Import

3.69/5 ★

Read Reviews (56)
Data Export

3.20/5 ★

Read Reviews (25)

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Slack

4.65 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Few API Integrations for SAP Customer Data Management

Lucidchart

4.52 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

OneDesk

4.06 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

FireText

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Notion

4.58 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for SAP Customer Data Management

Overall Risk Meter

Low Medium High

Top Failure Risks for SAP Customer Data Management

SAP SE News

Awards
 

SAP Recognized as a Six-Time Leader in the 2026 Gartner Magic Quadrant for Integration Platform as a Service

SAP has been recognized as a Leader in the 2026 Gartner Magic Quadrant for Integration Platform as a Service (iPaaS) for the sixth consecutive year. This recognition highlights SAP's investment in a scalable, AI-ready integration platform, SAP Integration Suite, which supports complex hybrid and multicloud environments. The suite enhances operational efficiency and compliance for organizations like Gebr. Heinemann, Shimano Europe, and Siemens AG.

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Executive
 

Thomas Saueressig Appointed SAP Chief Customer Officer

Thomas Saueressig has been appointed as SAP's Chief Customer Officer, leading the newly formed Customer Value Group. This group combines Customer Success and Customer Services & Delivery to enhance SAP's customer-centric approach, focusing on seamless experiences and driving adoption of SAP's cloud and AI solutions.

Read more →
Financial
 

SAP Releases Integrated Report 2025, Files on Form 20-F with U.S. SEC

SAP has filed its Annual Report on Form 20-F for 2025 with the U.S. SEC and released the SAP Integrated Report 2025, both accessible online.

Read more →
Partnership
 

KPMG Strengthens Global Collaboration with SAP as an SAP Global Strategic Service ...

KPMG has expanded its collaboration with SAP by becoming an SAP Global Strategic Service Partner. This partnership focuses on co-innovating cloud-native, AI-first solutions, leveraging KPMG's industry expertise and SAP's enterprise applications. The alliance aims to drive digital transformation and deliver AI-enabled, scalable solutions to clients globally, enhancing decision-making and business outcomes.

Read more →

SAP SE Profile

Company Name

SAP SE

Company Website

https://www.sap.com/index.html

Year Founded

1972

HQ Location

Dietmar-Hopp-Allee 16, 69190 Walldorf, Germany

Employees

10001+

Social

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