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Funnel vs CB Insights: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Funnel vs. CB Insights is based on a specific set of business needs and context. The comparison uses 5743 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Funnel and CB Insights

Funnel, CB Insights, Improvado, ReportGarden, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Funnel covers Advertisement with Social Media, Competitive Intelligence with Social Media, Social Media Management with Social Media, Campaign Management, etc.

CB Insights focuses on Lead Qualification, Communication Management, Generation Of New Leads, Engagement Management with Omnichannel, etc.

"With Funnel, I can connect a marketing platform, export and analyze the data, and start creating reports within 30 minutes. " - Juriën Calis

"I love the value of seeing trends over time, and having all this disparate information pulled together. It’s the patents, investments, business relationships, in addition to the information on the technology vendor, that helps me see the bigger pict...ure. " - Cristy Stone

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Funnel

Focus area

Funnel is better than CB Insights for

Software Failure Risk

  • low

logo CB Insights

Focus area

CB Insights is better than Funnel for

Software Failure Risk

  • low

About

Funnel | Automated Data Collection & Marketing Reports

cbinsights.com - Machine Intelligence Platform

Financials

SERIES C

SERIES A

Business Need

Total Processes
(we found evidences for)

48

84

Total Goals
(we found evidences for)

11

15

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence


campaign management

campaign analytics


social media management

social media analytics

engaging on social media

monitoring social media




workflow management



helpdesk management


communication management

sending & publishing communications

tracking & monitoring communications


sales document management

proposal & quote management

contract management


rating and review management



training & onboarding



courses & assessment

create learning path


customer feedback management


engagement management

engaging and following up



content management


channel management



international marketing


generation of new leads


lead qualification: technographic


lead qualification: technographic


influencer marketing



merger and acquisition


identify target customers


loyalty management

identify target customers



business development


products & pricelist management


relationship management






account management


sales call management


Top Goals

Goals Achieved

  • Improve ROI

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve digital and social presence

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve efficiency

  • Increase customer life time value

  • See 8 more
  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Establish thought leadership

  • Launch new products

  • Improve stakeholder relations

  • Scale best practices

  • Increase sales & revenue

  • Build brand awareness

  • Improve digital and social presence

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve visibility

  • See 12 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more
  • user generated content

  • blogs

  • phone calls

  • offline

  • social media

  • review sites

  • Amazon

  • e-mail

  • omnichannel

  • point of sale

  • website

  • mobile

  • causes and charity

  • promotions

  • newsletter

  • print media

  • magazine

  • events

  • trade shows

  • Facebook page

  • Facebook

  • chat

  • LinkedIn

  • mobile app

  • video

  • games

  • eBay

  • mass media

  • television

  • newspaper

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting